Professional Triathletes Organisation Announces KIA As Official Transport Supplier For The 2025 Qatar T100 Triathlon World Championship Final

November 25, 2025

London, UK (November 25, 2025) /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is excited to announce Kia as the Official Transport Supplier for the 2025 Qatar T100 Triathlon World Championship Final, taking place in Doha from 10-13 December 2025.

Qatar is set to host the final event of the T100 Triathlon World Tour from 2025 to 2029 – the result of a collaboration between The Professional Triathletes Organisation (PTO), Visit Qatar, World Triathlon and Qatar Triathlon Federation.

This marks Kia’s first partnership with the PTO in the region, supporting the launch of a major global triathlon event in Qatar and bringing the world’s best triathletes and fans together in a thrilling celebration of sport.

Kia joins the T100 Triathlon World Tour as the ‘Official Transport Supplier’ for the Doha event, uniting two brands driven by performance, innovation, and design excellence.

As Kia introduces its latest range of premium vehicles to the market, the partnership provides a powerful platform to showcase its multi-utility capability, refined craftsmanship and bold new aesthetic. Kia vehicles will play a central role across the event, supporting the athletes, enhancing the overall experience, and connecting the brand with a global community that shares its spirit of progress and ambition.

Stuart Ramsey, PTO Chief Commercial Officer, said: “We are thrilled to welcome Kia, through its official distributor Al-Attiya Motors and Trading Co. (AMTC), as a key partner for the Qatar T100 Triathlon World Championship Final. Their support will enhance the experience for athletes, staff, and fans alike, while helping us deliver a first-class, world championship event in a new region. Kia’s brand aligns perfectly with the performance, innovation, and global ambition of the T100 Tour. There’s no better way for the world’s best triathletes to experience Qatar than in a Kia.”

Hossam Abu Shadi, Vice-President – Commercial of Kia Qatar added: “Partnering with the PTO for the Qatar T100 Triathlon World Championship Final is an exciting opportunity to bring our vehicles into a dynamic, international sporting event. The T100’s audience of athletes and fans is perfectly aligned with Kia’s commitment to performance, innovation, and creating memorable experiences. We look forward to being part of this world-class event and engaging fans in Qatar and beyond.”

The Qatar T100 Triathlon World Championship Final is the culmination of the T100 Race to Qatar, a season-long global series featuring 100km races; 2km swim, 80km bike, 18km run, across nine iconic locations including Singapore, San Francisco, Vancouver, London, the French Riviera, Spain, Wollongong, and Dubai. The Doha weekend will showcase the season’s professional races, amateur competitions, and community events, including a mass 5km fun run and immersive fan village experiences.

By partnering with the PTO, Kia is connecting with a highly engaged, active, and international audience of athletes, multisport enthusiasts, and fans, while demonstrating its commitment to supporting high-performance sport and memorable experiences. Kia vehicles will be an integral part of the event, both on the road and on display, offering fans a chance to engage with the brand in a dynamic, memorable environment.

T100 weekends are ‘festivals of multisport’ and feature a range of opportunities for amateur athletes of all levels to get involved. From experienced amateurs tackling the 100km distance to other triathlon distances and first-time swim, bike and run participants taking on single discipline, untimed events.

Event highlights in Qatar include the following and a youth triathlon will also be announced in the coming weeks.

• Wednesday, Dec 10: Mass 5k/1km fun run for the local community and visiting athletes
• Thursday, Dec 11: Event and fan village opens with dining, entertainment, and expo across Lusail Plaza
• Friday, Dec 12: Season-long T100 Race To Qatar series concludes with T100 Professional Races, awarding the 2025 World Championship title
• Saturday, Dec 13: Amateur races including the T100 Age-Group World Championship, open-entry 100km distance, and sprint triathlon

For more information visit https://t100triathlon.com/qatar/participate/

The PTO partnership with Kia follows the announcement of a five-year event deal with Visit Qatar at the start of 2025, which has seen the season-long series become known as the T100 Race to Qatar.

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For Further Information:

Anthony Scammell E: Anthony.Scammell@protriathletes.org

About the Professional Triathletes Organisation

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. Its T100 Triathlon World Tour was introduced in January 2024 and is designated by World Triathlon as the ‘official World Championship for long distance triathlon’, which is part of a 12-year strategic partnership with the sport’s international governing body. The T100 Triathlon World Tour is a season-long schedule of World Championship level races competed over 100km (2km swim, 80km bike and 18km run), where the world’s best triathletes go head-to-head in iconic locations on a global broadcast showing the races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters. So far in 2025 these have included: Singapore (5-6 April), San Francisco (31 May-1 June), Vancouver (13-15 June), London (9-10 August), French Riviera (30-31 August), the Spain T100 in Oropesa de Mar (20 September), the Wollongong T100 (18 October) and the Dubai T100 (13-16 November). The first Qatar T100 Triathlon World Championship Final will take place on 12-13 December. T100 weekends are ‘festivals of multisport’ and feature a range of opportunities for amateur athletes of all levels to get involved. From experienced amateurs tackling the 100km distance to first-time swim, bike and run participants taking on single discipline, untimed events. For more information visit www.t100triathlon.com

About Kia

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

Al-Attiya Motors and Trading Co. (www.kiaqatar.com) is Kia’s official distributor in Qatar and serves as the brand’s longest-tenured dealership among international markets. AMTC is among the top automotive companies in Qatar, providing world-class customer services and well-known brands in passenger cars, trucks, construction equipment, lubricants and tyre industries.