Pressio Joins Challenge Family as Official Merchandise Partner, Launches Sustainable Performance Collection

May 14, 2025

Challenge Family is proud to announce Pressio as its new official merchandise partner, unveiling a cutting-edge collection of sustainable, high-performance apparel engineered for endurance and triathletes in this multi-year partnership.

May 14, 2025 /ENDURANCE SPORTSWIRE/ – Challenge Family is proud to announce Pressio as its new official merchandise partner, unveiling a cutting-edge collection of sustainable, high-performance apparel engineered for endurance and triathletes in this multi-year partnership.

The exclusive range is available at Challenge Family events and through a new dedicated webstore: http://www.challenge-family.shop.

The collection fuses world-leading sustainable technologies – including biodegradability, recycling, and non-dyeing processes – with elite performance features such as four-phase moisture management, exceptional ventilation, and enhanced comfort.

“High quality event apparel plays a vital role in the athlete experience. It’s both a functional part of race day and a lasting symbol of accomplishment,” said Challenge Family CEO, Jort Vlam. “We’re proud to partner with Pressio, whose expertise and commitment to performance and sustainability ensures our athletes receive premium gear they’ll wear with pride long after they cross the finish line.”

“It’s a real privilege for us at Pressio to partner with Challenge Family as their Official Merchandise Partner,” said Jamie Hunt, founder of Pressio. “As a former professional triathlete with over 35 years in the sport, I’ve always admired how Challenge Family captures the true spirit of triathlon – community, passion, and personal excellence. We’re proud to provide our world-leading sustainable performance sportswear to support their athletes and events around the world.”

Pressio is a global leader in sustainable sportswear, committed to fusing technical innovation with true environmental responsibility. Learn more at www.pressio.com.