PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

February 18, 2025
Salty Sports Society Celebrates Five Years of Promoting Open Water Swimming and Coastal Conservation
Fernandina Beach, Florida (February 18, 2025) /ENDURANCE SPORTSWIRE/ – Since its inception, Salty Sports Society has been dedicated to promoting the sport of open water swimming while fostering a coastal lifestyle brand that resonates with endurance athletes worldwide. By organizing events that celebrate the beauty and challenges of open water...

February 18, 2025
SaltStick® Unveils Groundbreaking Clinical Study Indicating FastChews® Can Replenish Electrolytes Within Minutes
THOUSAND OAKS, CALIF — February 18, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick, a leader in electrolyte innovation, today announced the results of a first-of-its-kind scientific study that demonstrates the unique, fast-acting power of FastChews, chewable electrolyte tablets that replenish electrolytes in a fast, convenient way. The study, conducted by researchers at...

February 18, 2025
Magic Sports Announces New Title Sponsor for 43rd Annual Music City Triathlon
Nashville, TN – (February 18, 2025) /ENDURANCE SPORTSWIRE/ – Magic Sports, Nashville’s premier race production company, is excited to announce that Ashley Whitney, a Nashville-based realtor with Crye-Leike, is the new Title Sponsor for the 43rd Annual Music City Triathlon. The event, now officially named the Ashley Whitney Music City...

February 17, 2025
Hytro Enters Professional Cycling With Soudal Quick-Step Partnership to Enhance Recovery and Performance
LONDON, UK (February 17, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal Quick-Step cycling team. This collaboration marks Hytro’s first step into the world of cycling and...
February 16, 2025
Ultra X Partner with Leading Sports Nutrition Brand SIS
February 16, 2025 /ENDURANCE SPORTSWIRE/ - Ultra X, the world-renowned organizer of multi-stage ultra-marathons, is thrilled to welcome Science in Sport (SIS) as its Official Nutrition Partner for the 2025 and 2026 event seasons. This exciting partnership will enhance the race experience for Ultra X competitors by providing top-tier performance...

February 15, 2025
Bici Partners with RBC GranFondo Whistler as Official Bike Store
Vancouver/Whistler [February 15, 2025] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler and XFondo Whistler are excited to announce a new partnership with Bici, a leader in cycling retail and community engagement. As the official bike store, Bici will also serve as the presenting sponsor of the Fondo Clinics training program, providing...

February 15, 2025
Phillips and Donaldson Dominate 2025 Gallagher Insurance Challenge Wanaka Half
/ENDURANCE SPORTSWIRE/ - Christchurch's Mike Phillips has stormed to victory in the 19th edition of Challenge Wanaka, delivering a commanding performance to claim the title at the 2025 Gallagher Insurance Challenge Wanaka Half. Leading from start to finish, Phillips put on a masterclass of racing, showcasing his strength across all...

February 14, 2025
UltrAspire Strengthens Commitment to Specialty Retail with New Domestic Sales Manager
St. George, Utah /ENDURANCE SPORTSWIRE/ - UltrAspire, a leader in innovative hydration and endurance gear, proudly announces Danielle Mower as its new Domestic Sales Manager. A dedicated UltrAspire product user and passionate advocate for the running community, Danielle recognizes the importance of having the right gear for every adventure. With...

February 14, 2025
British Obstacle Sports and Spartan Race UK Renew Partnership to Drive OCR Growth in the UK
February 14, 2025 /ENDURANCE SPORTSWIRE/ - British Obstacle Sports and Spartan Race UK are proud to announce the renewal of their partnership for another two years, reinforcing their shared commitment to growing obstacle course racing (OCR) in the UK. This collaboration has already been instrumental in elevating OCR’s profile and...

February 14, 2025
Verge Renews Partnership with WTRL to Elevate Virtual Racing
NEW YORK, (February 14, 2025) /ENDURANCE SPORTSWIRE/ – Verge, a leader in high-performance custom cycling apparel, is renewing its partnership with WTRL, the premier organizer of virtual cycling events. This continued collaboration strengthens the connection between cutting-edge cycling kit and the global virtual racing community, ensuring riders have access to...