PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 12, 2026
NYCRUNS Brooklyn Experience Half Marathon Introduces Groundbreaking Run With Friends Feature
Runners Can Now Corral With Their Own Crew Utilizing Technology Developed on the Organization’s Cutting-Edge Digital Platform Over 25,000 Runners Will Take to the Streets of Brooklyn in One of the Largest Half Marathon’s in the Nation on April 26 Brooklyn, NYC (February 12, 2026) /ENDURANCE SPORTSWIRE/ – NYCRUNS, the...
February 12, 2026
DEKA, The Global Fitness Racing Brand Announces Expansion Into The UAE
Dubai, UAE. (February 12, 2026) /ENDURANCE SPOERTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in the UAE. Led locally under the expert leadership of the ITP Media Group team, DEKA Middle East joins a rapidly...
February 12, 2026
Chicago Grit and SRAM Launch “Why We Ride”
Chicago, IL — February 12, 2026 /ENDURANCE SPORTSWIRE/ - Chicago Grit presented by SRAM, one of the nation’s premier multi-day criterium and community cycling events, announced today the launch of Why We Ride, a new monthly rider-focused storytelling campaign in partnership with SRAM. The series highlights diverse athletes from across...
February 12, 2026
ShowcasedhDrop Announces Partnership with Matt Hanson to Advance Real-Time Sweat and Sodium Sensor in Professional Triathlon
Little Rock, AR (February 12, 2026) /ENDURANCE SPORTSWIRE/ – hDrop Technologies Inc., developer of the hDrop Gen 2 wearable sweat analytics system, today announced a performance partnership with professional triathlete Matt Hanson, a leading competitor on the IRONMAN Pro Series circuit. The collaboration brings real-time sweat rate and sodium loss monitoring...
February 12, 2026
Race Director University Opens Sponsorship, Advertising, and Regional Training Partnerships for 2026
DeKALB, Ill. (February 12, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (www.racedirectoruniversity.com), the nation’s first national certification program for race directors, is opening sponsorship, advertising, and regional training partnership opportunities for 2026. With the endurance events industry generating $650 million in registration revenue across 39,000 events and 12 million participants...
February 12, 2026
Rio Tinto confirmed as Half Marathon naming rights partner for Brisbane Marathon Festival
Brisbane, Australia – 12 February 2026 /ENDURANCE SPORTSWIRE/ - Rio Tinto has been announced as the new Naming Rights Partner of the Half Marathon distance at the EVA Air Brisbane Marathon Festival, with the race to be known as the Rio Tinto Half Marathon from 2026 to 2028. A cornerstone...
February 11, 2026
Gran Premio New York City Returns for Third Edition in 2026
NEW YORK CITY (February 11, 2026) /ENDURANCE SPORTSWIRE/ – The third edition of Gran Premio New York City (GP NYC), will take place on May 17, 2026, bringing UCI-sanctioned professional road racing back to New York City on one of the most demanding one-day courses in North America. GP NYC...
February 11, 2026
Supertri Blenheim Palace Welcomes UK Elite As Part of British Triathlon Super Series
Supertri Blenheim Palace will host a stage of British Triathlon’s Super Series on June 7 It will be part of the Supertri Pro Series race that brings professional and amateur athletes together on the same course on the same day British elite athletes have the opportunity to qualify for the...
February 11, 2026
Seabrook Lucky Trails 2026 Continues with Magic Race Shirts After 2025 Success
February 11, 2026 /ENDURANCE SPORTSWIRE/ - Following a highly praised sweat-activated shirt rollout in 2025, the Seabrook Lucky Trails event is doubling down on experiential gear for its March 2026 race weekend. Once again partnering with Magic Race Swag, the event will bring its coastal charm and Lucky Trails identity...
February 11, 2026
Challenge Family Joins The Triathlon World Tour Through Acquisition By Professional Triathletes Organisation
London, UK (February 11, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) announced today it has acquired a majority shareholding in Challenge Family from Y11 Sport & Media, to make it a key part of the newly announced Triathlon World Tour. “This acquisition and investment into Challenge Family is...
