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May 8, 2025

Spartan Announces Official Partnership With Guy Laroche’s Drakkar Bleu Across Europe

London, UK (May 8, 2025) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s leading obstacle course race and endurance brand, is proud to announce an exclusive new partnership with Drakkar Bleu, the latest fragrance from esteemed French designer Guy Laroche, as the Official Men’s Fragrance Partner across Europe. To mark the launch of...

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Sponsorship

May 8, 2025

Small Canadian Brand, Big Inspiration: KINeSYS Sunscreen Announces 2025 Champions

Vancouver, BC /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen, a small but mighty Canadian-made brand, is proud to unveil the 2025 KINeSYS Champions—an inspiring group of 40+ athletes, coaches, outdoor lovers, and active families from across North America. Now in its sixth year, the KINeSYS Champions Brand Ambassador Program continues to...

Business

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Running

May 8, 2025

Showcased

Mountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster

RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...

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OSW Syndicated

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May 8, 2025

Kiprop, Loleo Win Lilac Bloomsday Run 12K at 2025 PRRO Circuit Third Stop

SPOKANE, WA (May 8, 2025) /ENDURANCE SPORTSWIRE/ – At the 49th Lilac Bloomsday Run 12K, on a beautiful sunny, cool, ideal for racing, Sunday morning on May 4, Kenyans Patrick Kiprop and Veronica Loleo won their respective races in dominant fashion, clocking 34 minutes, 8 seconds and 38:02; the latter,...

Events

Press Releases

Running

May 7, 2025

Introducing the BUFF® x VEJA Collection

SANTA ROSA, California (May 7, 2025) /ENDURANCE SPORTSWIRE/ - BUFF®, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with iconic French footwear brand, VEJA. The BUFF® x VEJA capsule collection celebrates the spirit of adventure and sustainability. Bringing together VEJA’s innovative footwear...

Press Releases

Products

May 7, 2025

Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution

FERNDALE, Wash. (May 7, 2025) /ENDURANCE SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design,...

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May 7, 2025

Santa Barbara Wine Country Half Marathon Returns this Weekend

Solvang, California (May 7, 2025) /ENDURANCE SPORTSWIRE/ – Experience the magic of the Santa Barbara Wine Country Half Marathon, returning for its 18th edition on Saturday, May 10, 2025. Dubbed "The Most Magical Half Marathon," the event is not just a race but a fairy tale journey through the heart...

Events

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Running

May 7, 2025

Craft Sportswear’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA

BORÅS, Sweden (May 7, 2025) /ENDURANCE SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of its new brand campaign film, “Run. Like We’re Meant To.” Craft reminds us that we’re...

Business

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May 7, 2025

Olympian and Pro Cycling Legend Dave Zabriskie Launches Cognitive Protocol: A Revolutionary Solution for Brain Health

BOULDER, CO, UNITED STATES /ENDURANCE SPORTSWIRE/ - Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d’Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focused on concussion recovery...

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Studies

May 7, 2025

Paraguay to Host First Ueno Bank IRONMAN 70.3 Encarnación on September 28, 2025

ENCARNACIÓN, Paraguay / TAMPA, Fla. (May 7, 2025) /ENDURANCE SPORTSWIRE/ – IRONMAN has announced the addition of the first-ever IRONMAN® 70.3® triathlon to be held in the Paraguay. The inaugural Ueno Bank IRONMAN 70.3 Encarnación set to take place on September 28, 2025 in the city of Encarnación, Paraguay. The...

Events

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Triathlon