PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
April 22, 2026
lululemon doubles down on its commitment to the run community and becomes Title Sponsor of Boulderthon
BOULDER, Colo. (April 22, 206) /ENDURANCE SPORTSWIRE/ — Boulderthon has announced lululemon as its new multi-year title sponsor, which will bring the event to new heights, featuring exclusive lululemon apparel for all finishers, as well as the return of the pre- and post-race lululemon VIP Experience. Registration for Boulderthon, presented...
April 22, 2026
WORK WEEK Returns to Utah with Seven Marathons, Across Seven Different Sporting Disciplines, over Seven Days
UTAH, USA (April 2026) /ENDURANCE SPORTSWIRE/ - From April 6–12, 2026, WORK WEEK, a first-of-its-kind endurance challenge, took place across the deserts and mountains of Utah. Over seven consecutive days, a group of athletes from around the world successfully completed seven marathon-distance efforts across seven different disciplines: skiing, cycling, kayaking,...
April 22, 2026
Ultra X Secures the Future of Dragon’s Back Race and Northern Traverse
/ENDURANCE SPORTSWIRE/ - Ultra X is proud to announce the acquisition of Dragon’s Back Race and Northern Traverse out of administration, securing the future of two of the UK’s most respected and demanding endurance events. Former Ourea Events Operations Director Greg Mickelborough has joined the Ultra X group and will be heading up the delivery of...
April 21, 2026
Salomon And TIPSTER Present at the L.A. FOOD RUN 2026
Los Angeles, CA (April 21, 2026) /ENDURANCE SPORTSWIRE/ - On May 17, Salomon, and TIPSTER will bring the momentum of the wildly popular NYC BAKERY RUN – which saw more than 17,000 people enter for a chance to participate – to Los Angeles with the debut of the L.A. FOOD...
April 21, 2026
Professional Triathletes Organisation Appoints Peter Hutton To Chairman
London, UK (April 21, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has announced that Peter Hutton will become its Chairman, as Chris Kermode steps down. The long time PTO Board member moves into the role on an interim basis as the organisation prepares for its next phase of global...
April 21, 2026
Climatic Launches L Max, the World’s First Breathable Daily Lung Health Product
NEW YORK, NY (April 21, 2026) /ENDURANCE SPORTSWIRE/ — Climatic, the research-backed health company pioneering the daily lung health category, today announced the launch of L Max, the first daily lung health system designed to fit seamlessly into modern health and performance routines. Humans take over 20,000 breaths each day,...
April 21, 2026
DEKA and Lycan Fitness Forge Powerful Two-Year Equipment Partnership
United States (April 21, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan, is proud to announce that its powerhouse two-year partnership with Lycan Fitness is now officially underway. The collaboration, which runs through to the end of 2027, establishes Lycan...
April 21, 2026
Photo finish at Michelob Ultra GFNY Miami
New York City, April 21, 2026 /ENDURANCE SPORTSWIRE/ - The 3rd Michelob ULTRA GFNY Miami delivered fast racing under ideal conditions on the fully closed to traffic highway. The race was decided by a powerful early breakaway - and a nailbiting photo finish. The inaugural Michelob Ultra GFNY Miami 5k...
April 21, 2026
Age Group Racing on the Magic Isle at Challenge Florianópolis
April 21, 2026 /ENDURANCE SPORTSWIRE/ - Challenge Florianópolis delivered an unforgettable race weekend, with athletes from around the world taking on the spectacular course on the ‘Magic Isle’. Over 1,200 age group athletes took part across the weekend of sport, with events including a 7km run sprint distance races and...
April 20, 2026
Bay Bridge Run Returns This Fall; Registration Opens April 21 at Noon
ANNAPOLIS, MD- April 20, 2026 /ENDURANCE SPORTSWIRE/ - One of Maryland’s most iconic race experiences is back. The Bay Bridge Run will return November 8th, 2026, giving participants the rare opportunity to run or walk across the legendary Chesapeake Bay Bridge while taking in sweeping waterfront views and celebrating a...
