PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

June 5, 2025
London T100 Triathlon Launches New Open Water Swim Event
London, UK (June 5, 2025) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has announced it will host a new open water swim event at its London T100 Triathlon weekend on 9-10 August, 2025. Called Swim Docklands @ T100, it will take place in Royal Victoria Dock, opposite the iconic ExCel...

June 5, 2025
Wiley X and American Sniper Join Forces on Limited-Edition WX JAKL Frame
FRISCO, Texas (June 5, 2025) /ENDURANCE SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, announces the release of a special-edition WX JAKL frame developed in collaboration with the American Sniper brand. Building on the success of the original WX JAKL launched in March, this release underscores Wiley X’s...

June 5, 2025
Baltimore Ten Miler Celebrates 17th Anniversary This Saturday at Druid Hill Park
BALTIMORE, MD (June 5, 2025) /ENDURANCE SPORTSWIRE/ – The 17th annual Baltimore Ten Miler returns this Saturday, June 7 at 7:00 a.m., welcoming more than 3,000 runners from 37 different states to the scenic and historic Druid Hill Park. The popular early-summer race remains a staple in the Mid-Atlantic running...

June 5, 2025
MAXIOM Launches the World’s Leading Human Optimization System and Community
PALO ALTO, Calif. — June 5, 2025 /ENDURANCE SPORTSWIRE/ - Today, Maxiom Labs, Inc. (MAXIOM), the leader in AI-driven human optimization, is proud to announce the official launch of Champion’s Circle, the most precise and personalized human optimization system ever created. Inspired by the record-breaking triumph of MAXIOM Ambassador Laura Philipp, who set...

June 5, 2025
Jersey Makes Emotional Return to Supertri League Calendar
LONDON, UK (June 5, 2025) /ENDURANCE SPORTSWIRE/ – Supertri will make an emotional return home to Jersey this year, bringing its world-class Supertri League race back to the island on Sunday 21st September. Renowned for its electric atmosphere, community support and dramatic coastal setting, Jersey has long been one of...

June 5, 2025
Tailwind Nutrition’s “Trail Crew” Campaign Includes Three Giveback Channels for Local Organizations
Durango, CO (June 5, 2025) /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete nutrition products, launches its “Tailwind Trail Crew” campaign to support the organizations and individuals who help maintain the hike, run, and bike trails that are beloved by its communities. National Trails Day® on...

June 5, 2025
GFNY Paracas this Sunday
New York City, June 5, 2025 /ENDURANCE SPORTSWIRE/ - This Sunday, GFNY Paracas offers riders a 116 km race course with an elevation gain of 653 m. The route is mostly flat but brings its own test: the powerful coastal winds that sweep across the Pacific ocean and desert. “GFNY...

June 5, 2025
Nessie-Sairly The Most Beautiful Race on Earth – Don’t Miss Out!
United Kingdom (June 5, 2025) /ENDURANCE SPORTSWIRE/ - The world-renowned Baxters Loch Ness Marathon and Festival of Running returns to the breathtaking Scottish Highlands on Sunday 28th September 2025 for its 23rd edition, promising another unforgettable weekend of scenic miles, big smiles, and maybe even a Nessie sighting or two....

June 4, 2025
IRC Tire Launches Seven New Performance-Driven Tires for 2025
Nagoya, Japan ( June 4, 2025) /ENDURANCE SPORTSWIRE/ — IRC Tire is proud to announce the launch of seven all-new, performance-focused tires for 2025, expanding its premium lineup with three next-generation road models and four all-terrain gravel options. Designed for riders who demand innovation, speed, and style, each new model...

June 4, 2025
Feetures Launches Limited-Edition Sock to Support the Running Industry Diversity Coalition
Charlotte, N.C. (June 4, 2025) /ENDURANCE SPORTSWIRE/ – In celebration of Global Running Day, Feetures, America’s #1 running sock, is launching a limited-edition sock on Sunday, June 8 that represents more than just performance; it supports progress. For every pair sold on Feetures.com, the brand will donate $10 directly to...