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March 11, 2026

Nix Biosensors Announces SOS Hydration as a Preferred Hydration Partner, Advancing a New Model for Personalized Electrolyte Intake

BOSTON, MASS. (March 11, 2026) /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with SOS Hydration, naming SOS as the latest brand to join the Nix Preferred Hydration Partner program for hydration brands. The partnership reflects a broader evolution in...

Business

Press Releases

Products

March 11, 2026

Dutch Universe Cycling Team joins Lineup for Gran Premio New York City 2026

NEW YORK CITY (March 11, 2026) /ENDURANCE SPORTSWIRE/ – Dutch Continental Universe Cycling Team has confirmed its participation in the third edition of Gran Premio New York City, scheduled for May 17, 2026. The team joins a growing roster of professional squads set to compete in the UCI-sanctioned race held...

Cycling

Events

Press Releases

March 11, 2026

Challenge Family Announces China Expansion with Launch of Challenge Shanghai

/ENDURANCE SPORTSWIRE/ - The global triathlon calendar is set to expand onto the East China seafront as Challenge Family announces Challenge Shanghai on 24-25 October 2026. The new race represents a strategic milestone for the global series, selecting a destination widely recognized as a “National Sports and Leisure Sanctuary”. For...

Events

Press Releases

Triathlon

March 11, 2026

New Bicycle Industry Summit Launches November 18–21 in Partnership with El Tour de Tucson

Tucson, AZ (March 11, 2026) /ENDURANCE SPORTSWIRE/ – A new national gathering for cycling professionals will debut this fall as the Bicycle Industry Summit launches November 18–21, 2026, in Tucson, Arizona, in partnership with El Tour de Tucson. Created to serve the evolving needs of the cycling business community, the...

Cycling

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Trade Shows

March 10, 2026

Emerson Announced as Title Sponsor of 2026 Greater St. Louis Marathon

ST. LOUIS (March 10, 2026) /ENDURANCE SPORTSWIRE/ – GO! St. Louis proudly announces Emerson as the title sponsor of the Greater St. Louis Marathon, presented by Emerson. The global automation and software technology company brings its leadership and commitment to the region's premier running event, which will welcome more than 12,000...

Events

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Sponsorship

March 10, 2026

PTO & World Triathlon Simplify Watching Triathlon By Broadcasting T100 Tour Live And For Free On TriathlonLive.tv

London, UK (March 10, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation and World Triathlon have announced that the 2026 T100 Triathlon World Tour will be available to watch free of charge globally on TriathlonLive.tv, starting with the Gold Coast T100 on 21 March. Moving the T100 Tour and all...

Press Releases

Triathlon

March 10, 2026

Shanghai Marathon passes stage one of AbbottWMM candidate assessment

 ABBOTTWMM CANDIDATE ASSESSMENT Chinese candidate race progresses to second stage of assessment Race must pass two consecutive evaluations to join series Next evaluation in December 2026 Nine Star Medal planned as next milestone Six Star Medal to stay for completion of original Six Majors March 10, 2026 /ENDURANCE SPORTSWIRE -...

Press Releases

Running

March 10, 2026

Delfina Athletics Introduces “The Butterfly Effect” Collection to Support Children’s Hospital Los Angeles

Los Angeles, CA — March 10, 2026 /ENDURANCE SPORTSWIRE/ - Delfina Athletics, the performance endurance sports company founded by 3-time Olympic swimmer Nina Sadauskas, today announced the launch of its limited-edition Butterfly Effect Collection in support of Children’s Hospital Los Angeles (CHLA). Twenty percent of every purchase from the swim,...

Giving

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Products

Triathlon

March 10, 2026

U.S. Trail Running Conference Announces 2026 Event Dates and Location in Nashville, Tennessee

Nashville, TN (March 10, 2026) /ENDURANCE SPORTSWIRE/  — The U.S. Trail Running Conference will return November 5–7, 2026, at the Music City Center in Nashville, Tennessee, bringing together race directors, brands, media, athletes, and industry leaders for three days of education, collaboration, and community-building focused on the future of trail...

Press Releases

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