Premier Tech Pulls Plug on Israel–Premier Tech Sponsorship Ahead of Team Rebrand

November 12, 2025

In a move that’s sent shockwaves through the WorldTour, Premier Tech has officially stepped away from its co-title sponsorship of Israel–Premier Tech, cutting ties just weeks before the team’s planned 2026 rebrand.

As reported weeks ago, the Israel–Premier Tech team was given a firm ultimatum by their bike sponsor, Factor, and now the blows keep coming. BIKERUMOR