Endurance Sportswire recently had the opportunity to co-produce some video-taped interviews with Bob Babbitt (www.Babbittville.com) at the Triathlon Business International Conference.
In this episode of Endurance Sportswire Videos, Bob interviews Andrew Messick, CEO of World Triathlon Corporation, about its expansion worldwide, its acquisition of Lagardère Sports and new owners Wanda Group.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands.