M&M’s Kicks Off a Sweet New Era With Major Three-Year Partnership

October 15, 2025

M&M’S® has announced a new collaboration that will be in place for the next three years. On October 14, Mars revealed via a press release that the brand will be the “official supplier” for both the Tour de France as well as the Tour de France Femmes with Zwift.

The Chief Executive Officer of Mars Wrigley France, Victoria Abramova, shared that via the new partnership, the brand is “reaffirming our commitment to the values of fun, sharing and community.” Parade