Michelob ULTRA and Michelob ULTRA Zero Join the 2025 Boston Triathlon

July 30, 2025

The 17th annual Boston Triathlon returns to South Boston on August 16-17, 2025

BOSTON, MA (July 30, 2025) /ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization behind the Boston Triathlon, today announced that Michelob ULTRA and ULTRA Zero have been named the Official Beer and Non-Alcohol Beer Sponsor of the 2025 Boston Triathlon.

The 17th Annual Boston Triathlon will return to DCR Carson Beach in South Boston on August 16–17, 2025, welcoming athletes of all ages and levels for a weekend of multisport racing. Registration is open now at www.BostonTri.com.

This year marks the 13th consecutive year of Michelob ULTRA’s sponsorship of the Boston Triathlon, a collaboration that has become a defining part of race weekend. As in previous years, Michelob ULTRA will sponsor the official beer garden at the post-race after party, a celebration open to all 21+ participants and spectators.

“The Boston Triathlon is all about celebrating personal achievement, community, and the joy of movement, and Michelob ULTRA is the perfect way to toast that experience,” said Michael O’Neil, President of the Boston Triathlon. “This partnership has become an integral part of our race weekend. We’re especially excited to welcome ULTRA Zero this year, giving our athletes more great options to celebrate at the finish line.”

More than 2,000 athletes are expected to participate in the 2025 event, which features Olympic- and sprint-distance triathlons, and relay races.

For full event details or to register, visit www.BostonTri.com.

About ethos
e•thos |ˈēθäs| – the characteristic spirit of a culture or community as manifested in its beliefs and aspirations. ethos is a mass participation event organization created to bring athletes together through challenging and unique sporting events. The organization produces the Boston Triathlon, now in its 17th year.

Contact:

Joshua Milne
josh@joshuamilnepr.com
617-501-1620