MAXIOM Launches the World’s Leading Human Optimization System  and Community

June 5, 2025

“Champion’s Circle” Is Where DNA, Wearable Data, Next-Gen AI and World Champions Laura Philipp and Kristian Blummenfelt Come Together to Revolutionize Human Potential for a Limited Number of Very Special People

PALO ALTO, Calif. — June 5, 2025 /ENDURANCE SPORTSWIRE/ –  Today, Maxiom Labs, Inc. (MAXIOM), the leader in AI-driven human optimization, is proud to announce the official launch of Champion’s Circle, the most precise and personalized human optimization system ever created. Inspired by the record-breaking triumph of MAXIOM Ambassador Laura Philipp, who set a new Ironman World Record at the European Championships in Hamburg, and Kristian Blummenfelt who is dominating the sport, MAXIOM is raising the bar on what’s possible in human potential.

“Big dreams create the magic that stirs our souls to greatness,” said Laura Philipp, whose stunning 8:03:13 Ironman World Record redefines the limits of human achievement. Her journey is the living proof that dedication, joy, and unbreakable spirit fuel the best in us all.

Minutes after watching Laura cross the finish line, MAXIOM CEO Eric Harr laced up his shoes for a run — fueled by her triumph. “Laura’s performance lit a fire in me,” Harr said. “It made me realize: we rise or fall to the level of the company we keep. It’s human nature. That’s why we’re launching Champion’s Circle — the ultimate optimization system and community where people inspire each other to greatness.”

Champion’s Circle is an exclusive, global community open to the most committed, positive, and motivated high performers on the planet. Once spots are full, Champion’s Circle is closed forever — because greatness doesn’t wait. This isn’t just another club. It’s the culmination of years of research, technology development, world-class athlete partnerships, and a relentless pursuit of precision.

Champion’s Circle members will receive:

• Max3 Neural Model Access: 24/7/365 access to the most powerful and precise adaptive AI ever built, trained exclusively on peer-reviewed science and direct inputs from World Champions Kristian Blummenfelt and Laura Philipp and their secrets to success.

“This new model is insane,” said Harr. “Max3 is outperforming top experts. Mid-ride, I asked Max why I was feeling so strong. He scrubbed seven days of data to find positive data associations among my HRV, sleep, protein intake, and even Kristian Blummenfelt’s power curves!— and gave me breakthrough insights I could have never learned on my own or with a coach. This is the future.”

• State-of-the-Art DNA and Epigenetic Testing: Powered by DNAthlete, unlocking each member’s unique potential and informing Max with one billion data points on how to fully optimize your training, recovery, and performance and avoid injury and even certain diseases. [$1,900 value — here’s how it works.]
• Daily Insights from Champions: Direct data from Kristian and Laura analyzed by Max — so you can be your best, every single day.
• Elite Coaching Access: Receive one video consultation a month with an elite coach — for the human touch.
• An Exclusive Community: A network of world-class humans who refuse to settle for average — inspiring and challenging each other to be their best.

And now, MAXIOM is taking it one step further.

Introducing #BlummenPhilipp — The Future of AI-Driven Human Potential

Named after Kristian Blummenfelt and Laura Philipp, MAXIOM’s Max3 Neural Model (named #BlummenPhilipp) is by far MAXIOM’s most advanced AI model yet. It fuses adaptive AI with the wisdom and billions of data points optimizing Champion’s Circle members’ training, nutrition, recovery and mindset.

“There’s no feeling in the world like stepping into your greatness,” said Blummenfelt. “That’s what Champion’s Circle is all about.”

Imagine waking up with the same insights that powered Laura to a world record and Kristian to Olympic and World Championship glory. That’s the promise of Champion’s Circle — where the best help you become your best.

The future of human potential is here — but it’s not for everyone. It’s for those who want more precision, more results — and more joy. Once Champion’s Circle is full, it’s closed forever.

Apply Here

To secure your spot, visit: http://maxiom.io/champion

About MAXIOM

With cutting-edge AI, wearables, and DNA insights, MAXIOM is revolutionizing health, performance, and human potential.

Media Contact

Mali Apple
VP, Communications
Maxiom Labs, Inc.
+1 (707) 246–2316
mali@maxiom.io