Let’s Do This Named Presenting Sponsor of Running USA LEAD Collective

December 15, 2025

Partnership supports the next generation of running industry leaders

Dec. 15, 2025 /ENDURANCE SPORTSWIRE/ — Running USA today announced that Let’s Do This has been named the presenting sponsor of the Running USA LEAD Collective, a national leadership initiative designed to elevate underrepresented voices and develop future leaders within the running events industry.

Formerly known as the Emerging Leaders Program, the LEAD Collective (Leadership, Equity, Advocacy, and Development) expands the program’s impact by providing rising professionals with structured mentorship, education, connection, and visibility across the running industry.

“The emergence of the LEAD Collective has positively impacted several individuals and this investment by the Let’s Do This team provides a jolt of expertise and resources to enhance the initiative moving forward. Running USA is grateful for the support of Let’s Do This and our mutual commitment to the initiative’s pillars,” said Shawn Sullivan, Executive Director of Running USA.

Through the partnership, Let’s Do This will support a year-long leadership experience that includes hands-on mentorship from industry leaders, year-round education and professional development, connection to a growing alumni network, and the invaluable three days of the annual Running USA Industry Conference.

As presenting sponsor, Let’s Do This brings its commitment to innovation, equity, and community building to the program, helping expand access and opportunity across the running space.

“We’re honored to support this important Running USA initiative empowering the next generation of leaders in running”, says Mary Wittenberg, US President of Let’s Do This. “The LEAD Collective brings fresh ideas, ambition, and diverse perspectives that our industry needs. We’re excited to spend time with the cohort, understand their goals, and leverage the expertise and network across Let’s Do This, especially where AI and technological innovations can help accelerate their meaningful impact.””

Let’s Do This is the AI-powered registration platform for endurance events, working with leading global races and innovators to help organizers grow participation and build stronger communities. The company partners with some of the world’s most iconic events and is backed by top-tier investors and athletes.

The LEAD Collective officially launches under the Let’s Do This sponsorship in conjunction with the Running USA Industry Conference and will continue year-round through mentorship, collaboration, and storytelling initiatives.

Learn more about the LEAD Collective.

About Let’s Do This

Let’s Do This is the AI Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. The Let’s Do This team is a true partner every step of the way – from launch strategy to event day and beyond. Let’s Do This scales word-of-mouth growth through its social tools including teams, invites and referrals. Its AI-first approach unlocks new capabilities for its customers, with powerful event management, marketing, customer service and data tools. Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company) and the world’s largest 10k (AJC Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Ragnar Events and Diplo’s Run Club. Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation. For more information about Let’s Do This, visit https://www.letsdothis.com/

About Running USA

Running USA is a non-profit that serves as the leading trade organization for the running industry in North America and hosts the nation’s preeminent industry conference annually. Through education, research, best practices and data, Running USA is committed to supporting and facilitating growth, diversification and excitement in running communities everywhere. We promote networking and idea-sharing between event organizers, sponsors, vendors and athletes. Running USA is a member of a global alliance of organizations focused on the betterment of the global running community including the Running Industry Alliance and European Athletics. For more information, visit runningusa.org.