Laurel Powers Near-Real-Time Tracking and Race Storytelling for Nearly 15,000 Runners at Saucony Philly Love Run

April 3, 2026

AI-driven timing and fan engagement platform continues nationwide expansion, bringing near real-time athlete tracking, fan shout-outs mid-race, and checkpoints every half mile to one of the East Coast's most celebrated half marathons

Philadelphia, PA (April 3, 2026) /ENDURANCE SPORTSWIRE/ — Laurel, the AI-powered race timing, live tracking, and storytelling platform, today announced its successful deployment at the 2026 Saucony Philly Love Run, further accelerating its nationwide expansion across premier endurance events in the United States.

The event welcomed nearly 15,000 registrants, making it one of the largest races in the region. Laurel’s patent-pending timing technology delivered industry-leading performance, reinforcing its position as a next-generation timing and tracking platform.

At the core of Laurel’s innovation is its dense checkpoint network, capturing runner data at intervals as frequent as every half mile, unlocking a new layer of real-time visibility, storytelling, and engagement for both participants and spectators.

A New Standard for Race-Day Experience
The Saucony Philly Love Run showcased Laurel’s ability to transform traditional race experiences into highly interactive, emotionally engaging events. Through the Laurel platform:

• Runners received real-time tracking updates throughout the course
• Friends and family engaged with participants via live features, highlighting growing demand for connected, shareable race experiences.
• Laurel’s live tracking platform reached 29,041 users following 26,100 athletes across 415 leaderboards – while the Laurel-developed, white-labeled Philly Love Run app was downloaded 7,074 times, a number equivalent to roughly half the total participant count, driven by both runners and fans alike. Together, participants and live tracking users combined for a total event reach of 43,041 people, or over 3 fans per participant.
• From first-time finishers to overall 7K winner and Saucony pro Abbe Goldstein, every runner received a personalized, data-rich Race Recap powered by Laurel Intelligence.

This is exactly where endurance events are heading,” said Phil Dumontet, CEO of Laurel Innovations. “Checkpoints every half mile. The full story of every runner’s race. Data that makes the next event better. Saucony Philly Love Run is what that looks like.”

A Strategic Milestone in Laurel’s Growth
Laurel’s presence at the Saucony Philly Love Run represents a meaningful milestone as the platform continues scaling across the country. The company is on track to power more than 500 events nationwide in 2026, reflecting rapid adoption among leading race operators.

By combining high-frequency timing data with interactive storytelling features, Laurel is addressing a long-standing gap in the endurance industry – turning races into immersive, spectator-friendly experiences.

“The Saucony Philly Love Run draws nearly 15,000 runners from across the country, and every one of them deserves a great experience,” said Crystian Kumnick, Managing Director of Motiv Sports. “Partnering with Laurel allowed us to elevate that experience for every participant and spectator. Their ability to deploy across every half mile of the course – reliably, at full scale – is what sets them apart. The accuracy, energy, and connection they bring aligns perfectly with the future vision of our events.”

Why This Matters
The endurance industry has long relied on decades-old timing infrastructure with limited engagement.

Laurel’s model – combining high-density data capture, AI-powered insights, and real-time interaction – is redefining what a race can be:

• For runners: More feedback, motivation, and connection during and after the race – including personalized race recaps powered by Laurel Intelligence, available for all finishers at results.laurelt.com/luv/results
• For spectators: A richer, more interactive way to follow and support athletes
• For organizers: New opportunities for engagement, sponsorship, and storytelling

Events like the Philly Love Run signal a broader shift toward data-driven, experience-first endurance events.

About Laurel
Laurel powers next-generation race timing, live tracking, and storytelling for the industry’s most forward-thinking endurance events. Trusted by over 500 races nationwide this year – from fast-growing regional events to 30,000+ participant marquee events – Laurel supports leading races including Bay to Breakers, Surf City Marathon, 2XU Long Beach Marathon, Boston 10K for Women, and many more.

With hundreds of checkpoints throughout the course – delivering tracking updates as frequently as every quarter mile – fully white-labeled, top-rated race apps, real-time athlete tracking, and rich performance analytics, Laurel transforms race day from a simple results service into a dynamic, data-driven storytelling platform. From broadcast-ready data feeds to safety visibility and post-race insights, Laurel equips organizers, sponsors, and athletes with the intelligence to elevate the entire endurance experience.

Media Contact:
Phil Dumontet
CEO, Laurel Innovations
phil@laurelt.com