Marketing Manager, The Running Event

Description

Working with a collaborative, strategic, and creative approach, the Marketing Manager will thrive on managing a wide range of key marketing initiatives in support of the run specialty industry. The Marketing Manager will work closely with the TRE Event Director to develop comprehensive marketing strategies and will be responsible for the planning and execution of marketing campaigns, managing the event’s PR agency and guiding press/media strategy, building and maintaining media and industry partnerships, managing marketing team members, and many other initiatives in support of The Running Event brand, which includes TRE and Running Insight.

This role requires a blend of creativity, strategic planning, analytical skills, and diverse marketing expertise to attract, engage, convert, and support TRE’s retail, brand, and partner community.

Your Key Responsibilities:

• Develop and execute comprehensive marketing strategies in partnership with the Event Director, including multi-channel campaigns supporting attendee registration, exhibit sales, year-round engagement, and digital content goals while managing multiple concurrent initiatives.
• Create compelling content and maintain brand consistency across all channels – websites, press releases, email campaigns, social media, partner advertising, onsite signage, Running Insight content, and more – ensuring cohesive messaging throughout all touchpoints
• Build and manage strategic relationships with media partners, industry associations, influencers, PR agencies, and vendors to drive year-round event visibility and industry engagement.
• Analyze market trends and campaign performance to continuously optimize marketing strategies, identify new opportunities for brand awareness and conversion, and deliver weekly KPIs to leadership.
• Manage marketing budgets, timelines, and onsite event execution, ensuring on-time, on-budget delivery while leading branding, PR/media efforts, and attendee engagement initiatives during events.

What We’re Looking For:

• Experience & Education: Bachelors’ degree in Marketing, Communication, English, or related field preferred; 6+ years of progressive marketing experience with a proven track record of developing and executing multi-channel campaigns; Budget management expertise required; B2B marketing and/or running industry experience a plus.
• Creative & Content Expertise: Strong writing, copywriting, editing, and design skills with the ability to craft compelling messaging across diverse channels and maintain brand consistency.
• Strategic & Analytical Mindset: Ability to research market trends, analyze performance metrics, and identify opportunities to optimize campaigns and maximize ROI.
• Project Management Excellence: Exceptional organizational skills with extreme attention to detail and the ability to manage multiple priorities and tight deadlines in a fast-paced environment.
• Leadership & Collaboration: Team management experience with excellent communication skills – you listen, motivate, and work seamlessly across departments while being flexible enough to pivot when priorities shift. Excellent written and verbal communication.
• Technical Proficiency: Hands-on experience with CMS platforms (WordPress preferred), marketing automation systems (Marketo, HubSpot, etc.) GA4, Canva/Photoshop, and Microsoft Office Suite. Basic HTML knowledge helpful.

Travel: Frequent travel required.

Supervisory Responsibility: Yes

Work Environment: This job operates in a hybrid or fully remote work environment and uses standard office equipment.