Head of Public Relations



Pillar Search & HR Consulting is honored to partner with the Boston Athletic Association (B.A.A.) on the search for their new Head of Public Relations. This role will advance the B.A.A.’s mission and vision through strong, innovative, and dynamic leadership. This is a hybrid role; the B.A.A.’s offices are in Boston, MA and Hopkinton, MA.


The B.A.A. is a non-profit organization with a mission to promote a healthy lifestyle through sports, especially running. The B.A.A. is committed to a world where all people can access and benefit from running and an active lifestyle. The B.A.A. advances its mission and vision in a variety of ways, such as organizing mass-participatory running events like the Boston Marathon, creating or supporting community fitness events, and sponsoring a running club that serves the greater Boston area.

The B.A.A. believes that everyone—no matter their race, gender, or background—should be able to advance their well-being safely and without fear or discrimination of any kind. The organization is committed to fostering a workplace and community that is diverse, equitable, inclusive and promotes a sense of belonging for all. To learn more about this wonderful organization, please click here.


The founding Head of Public Relations will play a vital role in the development and implementation of an innovative public relations strategy and program to advance the effectiveness and vision of the B.A.A. They seek a hands-on and high-level leader to ensure they capably and consistently communicate their purpose, events, and philosophy to their audience and communities.

You will partner and collaborate closely with media, external stakeholders and each of their internal teams to achieve success. The Head of Public Relations will report directly to the B.A.A.’s Chief Executive Officer and be part of the organization’s senior leadership team. The position will have the opportunity to build a best-in-class Public Relations strategy and function for global impact.


PR Strategy Management

  • Create and manage the B.A.A.’s PR strategy, program, and story – proactively creating a productive image for the B.A.A., its work and its vision.
  • Build and maintain productive relationships with key stakeholders (e.g., media and industry contacts, local, state, and federal government and public officials/public affairs, community partners, B.A.A Marketing and Communications), collaborating appropriately to advance our strategy and promote the B.A.A.
  • Promote the B.A.A. within their industry.
  • Develop and lead campaigns (such as how the B.A.A. is leading in terms of industry innovation, in the diversity, equity, inclusion and belonging space, etc.), external efforts, and outreach. Measure and report on success of efforts, recommending changes to approach based on data insights.
  • Work closely with CEO to develop and deliver the organization’s external messages.
  • Work closely with our Marketing and Communications team members to coordinate and deliver content effectively across multiple channels.
  • Provide guidance to collaborators.
  • Prepare content for various channels and events, such as key talking points, Board materials.
  • Serve as PR lead and spokesperson during B.A.A. races and industry events, press forums, and as needed.

Community Liaison

  • Serve as a “bridge” to their various communities and audiences. Enhance the B.A.A. presence and brand in the local market.
  • Leverage local and regional contacts to ensure B.A.A. work is highlighted throughout the year, and in alignment with their strategy.
  • Continuously build and strengthen these relationships, managing their public affairs and media relations.
  • Collaborate with local cities and towns, and their respective agencies, organization, and contacts. Consistently provide outward communications and engagement with these groups to support B.A.A.’s strategy and position on running throughout the year.

Crisis Communications

  • Serve as crisis communications leader and point person.
  • Proactively plan for possible scenarios and ensure all involved understand what to do when predicted scenarios do occur.
  • Anticipate and be available (seven days a week, if required) for critical PR needs.


There are innumerable ways to learn, grow and excel professionally. Pillar Search and the B.A.A. knows people gain skills through a variety of professional, personal, educational, and volunteer experiences. We respect this when they review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. This said, we are most likely to be interested in your candidacy if you can demonstrate the majority of the qualifications and experiences listed below.

  • Minimum of five (5) years demonstrated leadership in a public relations/media (or comparable) role.
  • Effective interpersonal and creative problem-solving skills; proven track record for working well across teams and with a variety of stakeholders.
  • Experience directing the media/media-related activities to elevate an organization’s profile, including both traditional and social media. The ideal candidate will have an established network within Boston’s media industry.
  • Experience in crisis communications situations.
  • Proven ability to serve as an effective organizational spokesperson, produce excellent forms of written communication, and manage media relations.
  • Knowledge of the organization.
  • A commitment to advancing diversity, equity, inclusion and belonging.


The B.A.A. is a hands-on team and seek employees who are passionate about their work and service to the community. The Head of Public Relations role is a 40 hours/week, exempt position. This role will have an MA-based hybrid work arrangement. Beginning February 1, 2023, the B.A.A. will have a seasonal hybrid work model in which different months of the year require 2-3 days/week in the office while other months require 0-3 days/week. The B.A.A. has two office spaces–one in downtown Boston and one in Hopkinton, MA. The Head of Public Relations will be expected to travel to the Hopkinton office on an occasional basis, though they will primarily be based in the Boston office.


B.A.A. continues to adapt to safety protocols related to COVID-19 as they understand them. All candidates must comply with B.A.A.’s current COVID-19 Guidelines, including B.A.A.’s vaccination requirement. All employees must receive at least the first dose of the vaccination no later than one week after their start date, and must be fully vaccinated no later than 4 weeks later.  For the purpose of this policy, individuals are considered fully vaccinated for COVID-19 two weeks after they have received the second dose in a two-dose series (Pfizer-BioNTech or Moderna) or two weeks after they have received a single-dose vaccine (Johnson and Johnson/Janssen).

The B.A.A. requires all employees to receive the COVID vaccine. For the safety of the community, B.A.A. employees are expected to obtain COVID tests if they have symptoms or have traveled by plane. Quarantining may be required after air travel.


The salary range is competitive and commensurate with lived and professional experience. The B.A.A. will promote your professional growth and development by providing access to:

  • Competitive health & dental insurance plans with employer contributions of at least 80%
  • Life insurance, short term, and long-term disability plans funded 100% by the B.A.A.
  • 401K matching dollar-for-dollar up to 4% after one year of service, elective deferrals may begin upon hire
  • Paid vacation based on years of service
  • 11 paid holidays, 9 scheduled and 2 floating
  • A private option for Paid Family & Medical Leave with up to 26 weeks of paid leave per year for qualifying leave events


To apply to this position, please prepare a resume and cover letter to the attention of the B.A.A. Hiring Team and submit your materials to Cindy Joyce, Founder & Executive Search Consultant, Pillar Search & HR Consulting, at

The B.A.A. is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment on the basis of an individual’s race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status or any other status protected by applicable law.

To apply for this job email your details to

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