JAMBAR and NorCalUltras Celebrate Fifth Year of Partnership

December 15, 2025

Fueling Runners On and Off the Trails

Folsom, CA /ENDURANCE SPORTSWIRE/ – NorCalUltras and JAMBAR are proud to announce the continuation of their partnership as they enter their fifth year of working together, with JAMBAR returning as the official energy bar of NorCalUltras. Together, the two organizations bring premium, real-food organic energy to some of Northern California’s most iconic endurance events: the Way Too Cool Endurance Runs, the American River Endurance Runs, and the Rio Del Lago Endurance Runs.

A Partnership Built on Shared Values

For NorCalUltras, partnering with companies that share their values is essential to creating exceptional race experiences. “We strive to work with brands invested in people first,” said owner of NorCalUltras, Julie Fingar. “JAMBAR truly cares about every athlete and every individual who shows up at our events. Their passion for wellness, integrity, and community makes this partnership special.”

NorCalUltras also recognizes the privilege of supporting a small, mission-driven company. “We are honored to help JAMBAR grow,” Fingar added. “Being part of their story is incredibly meaningful, and supporting partners who pour their hearts into what they do is one of the most rewarding parts of our work.”

JAMBAR a Favorite of Participants

“At the NorCalUltra events, it’s been amazing to see how many runners are incorporating JAMBARs into their pre-, during and post-race routine,” said lifelong runner and nutritionist Jennifer Maxwell, who created JAMBAR and co-founded the original energy bar, PowerBar®. “We look forward to another great year partnering with NorCalUltras and this incredible community.”

A Partnership That Extends Beyond the Trail

Beyond race day, the collaboration continues to grow in meaningful and heartfelt ways. “Working with the amazing team at JAMBAR is truly special,” said Fingar. “We love this partnership. It extends far beyond race day—it fuels the relationships, community, and passion that define our sport.”

As NorCalUltras and JAMBAR enter their fifth year together, both organizations look forward to strengthening their connection and continuing to support athletes with the nourishment, encouragement, and community they need to thrive.

ABOUT JAMBAR

In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company’s state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in sports specialty shops, natural foods and grocery stores, and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.

About NorCalUltras
NorCalUltras is a premier endurance event organization producing some of the most iconic, challenging, and scenic trail and ultrarunning events in Northern California. Dedicated to elevating the athlete experience, the organization prioritizes community impact, exceptional event production, and a deep respect for the trails and regions it operates in. NorCalUltras proudly partners with and supports local nonprofits and women-owned businesses, strengthening the surrounding communities and amplifying those who make these events possible. With a long-standing commitment to connection, inclusion, and trail stewardship, NorCalUltras continues to bring runners together from around the world to celebrate endurance, adventure, and the shared spirit of the trail.