Inaugural Gravel & Adventure Bike Expo attracts 5,000 visitors

January 28, 2026

The inaugural Gravel & Adventure Bike Expo concluded on the second weekend of January, with more than 5,000 visitors and 120 exhibitors attending.

The event joined the Adventure Travel Show, a UK event for off-the-beaten-track travel, for the first time. Brands exhibited their latest bikes and equipment, alongside a number of adventure travel operators offering visitors two-wheeled adventure options around the globe.

“The Expo ran alongside the Adventure Travel Show, and I felt this meant attendees were well aligned; people were in ‘planning mode’ and we enjoyed many excellent conversations,” said Clare Dewey, founder of Epic Road Rides. CYCLING INDUSTRY NEWS