goodr Named Presenting Partner of the Venice Beach Half Marathon & 5k

March 31, 2026

Celebrating the magic and grit of Venice

(LOS ANGELES) /ENDURANCE SPORTSWIRE/ – The Venice Beach Half Marathon & 5k, produced by Generic Events, has announced goodr as presenting partner for the weekend of events.

The Venice Beach Half Marathon & 5k debuted in 2025 to a sold out crowd of 3,500 attendees. The unique event takes runners and walkers along Ocean Front Walk, Venice Boulevard, Abbot Kinney Boulevard and past historical locations such as Muscle Beach and the Venice Canals, before finishing under the historic Venice sign.

“goodr always brings fun vibes to every occasion and we couldn’t be more thrilled to have them be part of the Venice Beach Half Marathon,” said Michelle Lindner, Director of Partnerships for the event. “goodr’s only US retail location is on the race course near mile 11, and will be a hot bed of activity before and during the event! goodr’s ethos of fun and creativity fits perfectly with the unique culture of Venice and the Venice Beach Half Marathon”.

goodr is a performance sunglasses brand known for delivering high-quality, affordable eyewear designed for active lifestyles. Founded in sunny Southern California, goodr has built its brand on fun, irreverence, and community connection. With its flagship retail location, the goodr Cabana, located on Abbot Kinney Boulevard in Venice, the brand has deep roots in the neighborhood and continues to show up for the local running and fitness community. In the lead-up to race day, goodr will also host a series of official training runs from the Cabana, led by Olympic runner, Bravey author, and goodr-sponsored athlete Alexi Pappas.

“We’re excited to team up with the Venice Beach Half Marathon & 5k! With our roots in Southern California and our goodr Cabana right on Abbot Kinney, this one hits close to home,” said goodr CMO Kelley Puckett. “We’re here to make sure our sunnies help runners show up on race day ready to chase their PRs in style, excited to enjoy those panoramic beach views, and to cheer them on as they question their life decisions around mile 9. Showing up for our local community is core to who we are, and we’re proud to be part of an event that brings people together in such a meaningful, quintessentially Venice way.”

The event is designed to showcase the best of Venice, raise money for local schools, and provide the opportunity to tour one of the most unique communities in Los Angeles. There will be multiple entertainment stops along the route including singing gondoliers at the Venice Canals and a Grease performance at Venice High School, where the movie was filmed.

After finishing, participants are treated to an unbelieved post event festival at Windward Plaza, overlooking the Pacific Ocean and the Venice Skate Park. The event day finishes out with an electric live performance of a Doors cover band, as the Doors resided in Venice in the 1970s.

Participants are encouraged to join fundraising teams for their local schools and prizes will be awarded to the school with the most students attending. This year, the fundraising goal for booster clubs at Venice and Mar Vista Schools is $25,000.

For more information and to register, please go to www.runvenicebeach.com.

About Generic Events

The Venice Beach Half Marathon is managed and promoted by Generic Events, a boutique experiential agency that unites communities through large-scale active lifestyle events. Operated by the husband and wife team of Michelle and Brennan Lindner, both longtime Venetians. Generic Events also produces such annual events as Turkey Trot Los Angeles, Los Muertos 5k, Pasadena Triathlon, and the Santa Monica Pier 360 Beach Festival. For more information, please go to www.genericevents.com.

About goodr
At goodr, we’re recklessly committed to fun…blah, blah, blah, sunglasses. Guided by our four Fs, Fun, Fashionable, Functional, and ‘Ffordable, we create and sell Active Eyewear for Anyone. Whoever you are, however you move, whenever joy finds you, goodrs move with you.

Founded in 2015 as a running brand, we have since evolved into an active eyewear brand, designing classic, fashion, and performance sunglasses, winter goggles, prescription shades, cases, and the occasional absurd accessory when the moment calls for it. Our products are available on goodr.com, The goodr Cabana on Abbot Kinney in Los Angeles, and at leading national retailers including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target.

At our core, we exist to give you permission to be unabashedly yourself…unless you’re an asshole. We believe accessibility creates connection, and connection gives people the freedom to show up as they are. Featured in Runner’s World, Outside, Men’s Health, Women’s Health, Bicycling, and GQ, our products prove you don’t have to choose between function and fun.

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Media Contacts:

Kim Koury / Carl Larsen

TTLA / Spin PR

Kim@spinprgroup.com

Carl@spinprgroup.com

(310) 497-6324 / (310) 210-7018

Danielle Kent

PR + Communications Lead

dee@goodr.com

(818) 808-8618