Fuel Goods Partners with Professional Endurance Athlete Emily Hawgood

October 7, 2025

Partnership reflects shared commitment to fueling athletes smarter and advancing the sport of endurance racing

Asheville, NA (October 7, 2025) /ENDURANCE SPORTSWIRE/ – FuelGoods.com, the online marketplace that makes fueling easy, today announced a sponsorship agreement with Emily Hawgood, one of the world’s premier endurance athletes. The collaboration underscores Fuel Goods’ mission to bring science-backed, personalized fueling to athletes everywhere, while supporting women who inspire the global endurance community.

Hawgood, originally from Zimbabwe and now a fixture on the international trail and ultra-running circuit, has become a fan favorite for her relentless energy, top finishes at the Western States 100, UTMB, and other major events, and her commitment to uplifting others in the sport.

“Emily is the kind of athlete who lifts the sport for everyone,” said Laura Jorgensen, CEO and Co-Founder of Fuel Goods. “She is fearless on the biggest stages but equally committed to the everyday details that make champions. Partnering with Emily is a privilege, and we are thrilled to help her push new boundaries while sharing her story with athletes around the world.”

Courteney Lowe, Chief Product Officer and Co-Founder of Fuel Goods, added: “Fueling is one of the hardest challenges athletes face, from training to race day. Emily’s approach—blending discipline, experimentation, and trust in the process—perfectly reflects what we’re building with Fuel Goods. With her feedback and insights, we’ll continue making the platform smarter and more impactful for athletes of every level.”

For Hawgood, the sponsorship is about both performance and community impact.
“I’m so excited to partner with Fuel Goods,” said Emily Hawgood. “Fueling is such a critical part of racing, and it’s something I’ve learned the hard way through both success and setbacks. Having a platform that takes the guesswork out and gives athletes confidence in their nutrition is game-changing. Together, we can push the sport forward and help more people discover their potential.”

This sponsorship marks another step in Fuel Goods’ growth as it expands its connected sports nutrition platform. By combining professional and science-backed nutrition, and seamless product access, Fuel Goods is redefining how athletes prepare, perform, and recover.

For more information, visit www.fuelgoods.com.

About Fuel Goods

Fuel Goods is a performance innovation company dedicated to helping athletes unlock their potential through personalized fueling. Its online marketplace uses a proprietary MyFuelFinder tool which delivers tailored recommendations, fueling strategies, and feedback to transform how athletes prepare, perform, and recover.

Media Contact:
Courteney Lowe
Chief Product Officer and Co-Founder
FuelBetter, Inc.
pr@fuelgoods.com | 828-676-5793