Fuel Goods’ Best-Selling Holiday Boxes Return for 2025 With Added Fuel Cash Bonuses

November 24, 2025

Curated nutrition and gear boxes debut to the public on a first-come, first-served basis

Asheville, NC (November 24, 2025) /ENDURANCE SPORTSWIRE/ – Fuel Goods today announced the launch of its highly anticipated 2025 Limited-Edition Holiday Box Collection. A seasonal favorite since 2016, the Holiday Boxes have sold out every year, and early indicators show that this year’s editions are poised to do the same.

More than 20% of the total inventory was secured during an exclusive 48-hour pre-sale for returning customers. With boxes now available to the general public on a first-come, first-served basis, Fuel Goods anticipates continued strong demand throughout the holiday season.

“Shopping for athletes is notoriously difficult—we’re discerning, picky, and particular about what we use,” said Laura Jorgensen, CEO and Co-Founder of Fuel Goods. “Our Holiday Boxes eliminate that stress. They’re filled with products athletes genuinely love and rely on, making them the easiest, most thoughtful gift you can give this season.”

Each Holiday Box retails for $45 and delivers more than $75 worth of premium, athlete-approved products curated by Fuel Goods’ team of professionals. New for 2025, every box also includes $15 in Fuel Cash—a bonus recipients can use toward any additional items of their choosing at fuelgoods.com, enhancing both the value and personalization of the gift.

Every box contains twelve hand-selected items crafted to support athletes through the holiday season’s unique mix of training demands, recovery needs, and festive indulgence. This year’s assortment features seasonal flavors and performance essentials from standout brands such as Rule Breaker, Flavabar, Tailwind, and Honey Stinger.

The 2025 collection includes three editions: The RunnerBox Holiday Edition for runners, The RiderBox Holiday Edition for cyclists, and the Fitness Friends Holiday Edition, returning by popular demand for any active individual. Together, these options ensure there is a perfect fit for athletes and movement-lovers of all kinds.

The Limited-Edition Holiday Boxes are available exclusively at fuelgoods.com in limited quantities. Customers seeking a ready-to-give option for runners, cyclists, gym-goers, or anyone with an active lifestyle are encouraged to order early before this year’s collection sells out.

For more information on Fuel Goods or its subscription and gift box offerings, please contact Courteney Lowe at pr@fuelgoods.com.

About Fuel Goods
Fuelgoods.com is a performance innovation company and online marketplace helping athletes fuel smarter. Founded by two former professional athletes — the minds behind The RunnerBox and The RiderBox — Fuel Goods blends firsthand experience with cutting-edge data to simplify the science of sports nutrition.

Its proprietary MyFuelFinder technology gives athletes personalized fueling recommendations, strategies, and product selections from top brands — all in one place. From everyday runners to elite competitors, Fuel Goods makes finding, trying, and buying the right fuel easier than ever.