FindaRace.com shares strategies on reaching and retaining new runners to drive event growth

October 29, 2025

From Peak Warmth to Circular Innovation, PrimaLoft’s Expanded Portfolio Sets a New Standard in Performance and Sustainability for the Outdoor Industry

/ENDURANCE SPORTSWIRE/ – Findarace.com, the race calendar and event marketing platform, has published new insights building on Running USA’s Global Runner Survey.

Co-Founder David Wearn, comments, ‘We know how hard it is for Race Directors to know where to put their marketing spend for the best results. Running USA’s report really helps answer the question of which channels should be the priority. As the leading race calendar in the US, we aim to be the go-to channel to reach new runners and convert them into participants on your start line. The Running USA data backs this up.’

The team from Findarace.com share analytics on organic search performance and drill down to reveal what it is about their audience that makes the platform such a valuable channel for event marketers, driving millions of dollars in additional revenue for event partners.

The platform has recently released new tracking and reporting tools that allow Race Directors to see the impact of their promotions over time, backing up their commitment to transparent performance.-

About findarace.com

findarace.com is on a mission to make race marketing simple, effective, and affordable for every Race Director. It’s the #1 race calendar in the US with up to a million runners using the site every month. Listing an event on findarace is free, with opportunities to use paid promotional features. More info on the above can be found on their blog.