Challenge Family Launches “Tri Together” to Encourage New Triathletes

October 7, 2025

Challenge Family has announced the relaunch of its relay team initiative under a new campaign, “Tri Together”, designed to elevate the visibility of relay racing and encourage first-time participants of all ages into the world of triathlon.

October 7, 2025 /ENDURANCE SPORTSWIRE/ – Challenge Family has announced the relaunch of its relay team initiative under a new campaign, “Tri Together”, designed to elevate the visibility of relay racing and encourage first-time participants of all ages into the world of triathlon.

The campaign celebrates teamwork, inclusivity, and shared achievement, positioning relay participation as an accessible and enjoyable way to experience the excitement of triathlon.

“Tri Together is the easiest way to get into triathlon. Grab your friends, share the distance, and achieve your finish line goals together. We bring the Challenge, you bring your team!”

“Tri Together” aligns perfectly with Challenge Family’s mission to make triathlon an accessible and welcoming sport for everyone. By relaunching and promoting relay racing, the campaign invites people who may never have considered triathlon to take part as swimmers, cyclists, runners, without the need to take on all three disciplines alone.

Relay teams offer a welcoming gateway into endurance sport, creating a social and supportive environment that breaks down barriers for newcomers, strengthening the connection between sport, friendship, and shared achievement.

Relay teams have long been part of Challenge Family events, but “Tri Together” gives them a higher profile and renewed importance. Challenge Family remains the only global triathlon series to offer relays over the 226km long distance, and the only series to feature relays at every middle distance event worldwide.

The “Tri Together” campaign isn’t just about participation, it’s about progression. By introducing athletes to triathlon through the fun and friendship of relays, Challenge Family aims to inspire them to take the next step: from relay team member to solo triathlete.

“When people experience the magic of triathlon as part of a team, they often catch the bug,” said Jort Vlam, Challenge Family CEO. “We’ve seen it time and time again at our races around the world and Tri Together is about opening that door wider, making it easy, social, and fun for anyone to give triathlon a go. Whether aiming for that first finish line or returning to the sport in a new way, this is provides an opportunity to share the journey, the effort, and the memories together.”

For further information, visit www.challengefamily.com.