CELSIUS® Named Official Energy Drink Partner of the Rock ‘n’ Roll Running Series

December 10, 2025

TAMPA, Fla. (December 10, 2025) /ENDURANCE SPORTSWIRE/ – The Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with CELSIUS, the premium, functional energy drink brand. The partnership will feature CELSIUS as the Official Energy Drink Partner of each Rock ‘n’ Roll^® Running Series event in the United States as well as the title partner for CELSIUS Rock ‘n’ Roll Running Series Las Vegas in 2026 and 2027.

“We’re excited to welcome CELSIUS to the Rock ‘n’ Roll Running Series family as the Official Energy Drink Partner. We know that CELSIUS’ commitment to energizing and inspiring active lifestyles perfectly aligns with our mission to create unforgettable race experiences. Together, we’ll bring even more value to our participants by powering their journey from start to finish.” said Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group

“We’re excited to deepen our connection with the running community through our partnership with the Rock ’n’ Roll Running Series! As the Official Energy Drink Partner, we’re continuing to bring LIVE. FIT. GO™ to life– fueling runners in their training and well beyond the finish line,” commented Matthew Sabia, Senior Vice President, Consumer Marketing and Activations. “We look forward to collaborating on memorable race experiences and energizing the runners and supporters alike.”

Runners will have the opportunity to enjoy CELSIUS at the Rock ‘n’ Roll Running Series Health & Fitness Expo across the US prior to each race as well as a re-energize at the Finish Line Festival once they cross the finish line.

CELSIUS energy drinks pair perfectly with every moment of your day, made with zero sugar and Vitamins B and C. Whether it’s crushing a half marathon or hustling through your workday, CELSIUS delivers energy when it matters most.

Known for Bringing Fun to the Run^®, the Rock ‘n’ Roll Running Series has a distance and destination for everyone, including 1-mile, 5K, 10K, half marathon, marathon, as well as Doggie Dash and KiDS ROCK^® options. With the Series’ lively race atmosphere and celebratory Encore Entertainment, the Rock ‘n’ Roll Running Series combines live music and entertainment with scenic routes that give participants a running tour of host cities.

For more information on CELSIUS, visit www.celsius.com

For more information on the Rock ‘n’ Roll Running Series, visit www.runrocknroll.com. Media inquiries may be directed to press@runrockroll.com.

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About CELSIUS®

CELSIUS is a premium, functional energy drink brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO™ mantra, CELSIUS provides refreshing zero-sugar energy for people on the move – from athletes to everyday achievers. CELSIUS® is a brand owned by Celsius Holdings, Inc.. Learn more at www.celsius.com.

About Rock ‘n’ Roll Running Series

Established in 1998, the Rock ‘n’ Roll^® Running Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams, and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekends kick off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an Encore Entertainment experience featuring eclectic musical artists from a variety of genres. Further information about the Rock ‘n’ Roll Running Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

About The IRONMAN Group

The IRONMAN Group is the world’s largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150^® Triathlon Series, IRONKIDS^®, premier running events including the Rock ‘n’ Roll^® Running Series, the Standard Chartered Singapore Marathon™ and City2Surf^®, the UTMB^® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic^®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai’i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about-ironman-group.