Brandi Cyrus to Headline 2025 Gravel Rave at Life Time Big Sugar Classic in Bentonville

October 16, 2025

Bentonville, AR (October 16, 2025) /ENDURANCE SPORTSWIRE/ – Bentonville’s biggest night of the year just got louder. As part of the Life Time Big Sugar Classic, Brandi Cyrus – globally recognized DJ, podcast host, and style tastemaker – will headline the Gravel Rave on Saturday, October 18.

More than just a post-race party, the Gravel Rave has evolved into a celebration that reflects Northwest Arkansas’ rising status as a cultural and outdoor hub. It has become a signature event in Life Time’s portfolio of more than 30 owned and produced athletic events, and it marks the culmination to the Life Time Grand Prix season. Hosted at the Momentary, a contemporary art space in the heart of downtown, this high-energy celebration unites riders, locals, and music lovers for a night of country-meets-EDM vibes, headlined by Brandi Cyrus.

Currently holding a residency at the iconic Wynn Las Vegas, Brandi is known for her ability to transform the energy of any crowd. Her unique style and country-infused beats have captivated audiences globally – from a residency at the Sphere to large-scale festivals like Stagecoach, Lollapalooza, and Electric Forest.

“The Gravel Rave has become one of the most anticipated moments on the cycling calendar,” said Michelle Duffy, Vice President of Events Marketing at Life Time. “We’re excited to have Brandi Cyrus join us this year to help close out the season with the kind of energy and community that make the Big Sugar Classic so special.”

In addition to the Life Time Grand Prix awards ceremony and entertainment, attendees can expect gourmet food catered by Chef Biju and an immersive “electric hoedown” experience. Returning to the Gravel Rave, professional cyclist and Life Time Grand Prix athlete, Alexis Skarda, will also perform a set as part of the event line-up. Tickets for the Gravel Rave are open to all and available for purchase now. Big Sugar Gravel participants receive one complimentary entry.

For more information and to secure your ticket, visit www.bigsugarclassic.com/gravel-rave/.

Media Contact: Maddy Rivard | 651-955-7739 | mrivard@lt.life