Biofreeze Named Presenting Sponsor of the 2026 Surf City Marathon

December 4, 2025

The new partnership will deliver on-course “Pain Relief Zones” and enhanced recovery experiences for runners

HUNTINGTON BEACH, Calif. (December 4, 2025) /ENDURANCE SPORTSWIRE/  – The Surf City Marathon has announced Biofreeze, a Reckitt brand, as the presenting sponsor ahead of the 2026 event, taking place Sunday, Feb. 1, 2026. The partnership will introduce multiple event-enhancing experiences for participants, including new on-course “Pain Relief Zones,” product sampling and recovery touchpoints, designed to support runner performance and comfort.

Biofreeze Pain Relief Zones will support runners’ performance by offering Biofreeze products along the marathon and half marathon route to provide relief from sore muscles and joints. Runners can detour into these designated zones, point to their areas of pain, and have Biofreeze’s “Cooling Crew” mist the area with Pain Relief Spray – providing targeted muscle and joint relief mid-race. Participants will also have the opportunity to try Biofreeze products throughout race weekend, with free samples available at trials as well as pre- and post-race.

“When building partnerships, our team always puts the runner experience at the forefront,” said Phyllis Blanchard, VP of Sales at Motiv Sports, producer of the Surf City Marathon presented by Biofreeze. “Biofreeze is not only a trusted solution for pain-relief, but also an incredible partner, with plans to show up on course and support runners when they need it most. We’re grateful to join forces with a brand that will truly enhance the overall race experience.”

“We’re excited to partner with the iconic Surf City Marathon to showcase the many ways Biofreeze supports runners,” said Mark Pearson, Global Vice President, VMS and Wellness at Reckitt. “Biofreeze will be providing real-time relief on course, helping participants go from pain to completion – and demonstrating the power our product has during recovery, so runners can get back out to train for their next event or simply live life without limits.”

Participants will also have the opportunity to try out and pick up Biofreeze samples at the Surf City Marathon Expo on Friday and Saturday leading up to race day. The expo is free and open to the public, offering a variety of runner-focused services and products to try and buy ahead of race day.

Nearly 20,000 runners are expected to take part in the 2026 Surf City Marathon, which offers an award-winning, Boston-Qualifying course. Participants of all ages and experience levels will take to Pacific Coast Highway, where they will enjoy a flat, fast and scenic route that travels along the oceanfront and past notable landmarks including the world-famous Huntington Beach Pier. Race weekend also offers a half marathon and 5K on Sunday, and a Beach Mile fun run on Saturday. Registration for all distances is currently open.

For more information about the Surf City Marathon presented by Biofreeze, visit www.runsurfcity.com and follow the event on Facebook and Instagram. To learn more about Biofreeze, visit www.Biofreeze.com and follow @Biofreeze on social.

ABOUT BIOFREEZE

Part of the Reckitt family of brands, Biofreeze is the #1 clinician recommended^* menthol topical pain relief brand. For over 30 years, Biofreeze has been trusted by athletes, chiropractors, physical therapists, athletic trainers, and other clinicians to deliver fast-acting cold therapy pain relief for sore muscles, joints, simple backaches, arthritis, strains, bruises and sprains. Since expanding into retail in 2016, Biofreeze has become one of the fastest-growing consumer health brands, earning numerous awards for innovation and performance.

*Based on a survey of Clinicians: chiropractors, podiatrists, physical therapists, massage therapists, retail pharmacists, and athletic trainers, of OTC topical pain relief products; among clinicians who recommend brands containing menthol (Ipsos Clinician Survey)

ABOUT RECKITT

We make the products people trust to care for the ones they love. We are home to some of the world’s best-loved consumer health and hygiene brands, including Dettol, Durex, Finish, Gaviscon, Harpic, Lysol, Mucinex, Nurofen, Strepsils, Vanish and Veet. Consumers are at the heart of everything we do. By creating innovative, science-backed solutions, we support people every day to live healthier lives.

Reckitt exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. This commitment goes beyond the products we make. Through our actions, we expand access to healthcare, education and economic opportunities. We support the planet by reducing waste, conserving resources and driving sustainable innovation.

We believe good health starts at home. With every action we take, we strive to make our consumers’ lives easier, cleaner and healthier, to strengthen communities and to create a more sustainable future.

Find out more or get in touch with us at www.reckitt.com/us.

**Reckitt is the trading name of the Reckitt group of companies 

ABOUT THE SURF CITY MARATHON PRESENTED BY BIOFREEZE AND MOTIV SPORTS

The Surf City Marathon, an annual marathon, half marathon, 5K and Beach Mile, held in Huntington Beach, is a longstanding and beloved endurance event. Known for its famous beachfront location, it features a variety of race distances along the iconic PCH. The event combines scenic ocean views, wide-open roads and temperate winter weather with a fast and flat course, making it popular among local and international runners. The brand leans into its Huntington Beach roots and pays homage to local surf culture. For three decades it has inspired hundreds of thousands to run breezy and connect with the laid-back yet adventurous spirit of Surf City USA. The Surf City Marathon presented by Biofreeze is produced by Motiv Sports. Motiv Sports was founded in 2015, and creates, markets, manages and delivers world-class endurance events all around the world.