Latest Pro Cycling News

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January 29, 2025

Perceev Announces 2025 GTM Advisory Board

January 29, 2025 /ENDURANCE SPORTSWIRE/ - Perceev, a leading platform for race day engagement and marketing in the endurance sports industry, is pleased to announce impactful new additions to its 2025 Go To Market Advisory Board. The board comprises seasoned experts in event management, athlete and fan experience, brand activations,...

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January 29, 2025

Gran Premio New York City on May 18

NEW YORK CITY (January 29, 2025) /ENDURANCE SPORTSWIRE/  – The UCI 1.2 men’s elite pro race Gran Premio New York City on May 18, 2025 will commence just ten minutes before the 13th Michelob ULTRA GFNY World Championship NYC, a mass participation race held on the same course. A revolutionary...

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January 28, 2025

Verge Renews Sponsorship of Team California U23 Squad To Support Youth Cycling

NEW YORK, January 28, 2025 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is excited to announce the renewal of its partnership with Team California as they enter their second year of collaboration. Team California, an elite under-23 cycling team, represents the future of competitive cycling, and...

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January 24, 2025

Missed The Boat For Etape Loch Ness 2025 Tickets? Saddle up For Charity With Macmillan Cancer Support

January 2025 /ENDURANCE SPORTSWIRE/ -  Cycling enthusiasts hoping to secure a place in the 2025 Etape Loch Ness will now need to act with purpose as all general entry places for Scotland’s largest closed-road cycle sportive have officially sold out. However, there’s still an opportunity to take part while making...

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January 23, 2025

Life Time Releases 2025 Calendar of Iconic Athletic Events

  Media Contact: Maddy Rivard / mrivard@lt.life / 651.955.7739 CHANHASSEN, Minn. (Jan. 22, 2025) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand that operates more than 175 athletic country clubs across North America, has released its 2025 lineup of owned and produced athletic events. Composed...

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January 23, 2025

ROKA Welcomes Four New Athletes and Adventurers, Amplifying Its Commitment to Gravel Racing and Adventure Cycling

Austin, TX - January 23, 2025 /ENDURANCE SPORTSWIRE/ - ROKA, the leader in performance eyewear for active people, proudly announces its strategic partnership with a group of elite athletes at the forefront of professional gravel racing and adventure cycling. ROKA welcomes Keegan Swenson, Lael Wilcox, Matt Beers and Sofía Gomez...

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January 22, 2025

Want to ride one of the top 25 rides in the world? Then you’ve got to ride the Marin Century

/ENDURANCE SPORTSWIRE/ - From challenging climbs to scenic coastal roads, participants can choose from five route options. The event is not only a celebration of cycling but also an opportunity to promote healthy living and showcase the beauty of Marin County. It is recognized by Outside Magazine as one of...

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January 22, 2025

Showcased

Want To Ride One of the Top 25 Rides in the World?

(January 28, 2025) /ENDURANCE SPORTSWIRE/ - From challenging climbs to scenic coastal roads, participants can choose from five route options. The event is not only a celebration of cycling but also an opportunity to promote healthy living and showcase the beauty of Marin County. It is recognized by Outside Magazine...

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January 22, 2025

KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025

UK (January 22, 2025) /ENDURANCE SPORTSWIRE/ -  Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull - BORA - hansgrohe. KOO Eyewear and Red Bull - BORA - hansgrohe kick started their 2025 race calendar with the...

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January 22, 2025

Gran Fondo World Tour® Series Expands to Japan with the Tour de Yabakei

Nakatsu, Japan (January 22, 2025) /ENDURANCE SPORTSWIRE/ – The Gran Fondo World Tour® (GFWT®) Series is proud to announce its arrival in Japan with the exciting addition of the Tour of Yabakei, scheduled to take place on May 11, 2025. This marks a significant milestone in GFWT®’s expansion efforts in...

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