Asics Ventures Formalizes Annual Pitch Program

June 2, 2026

Asics Ventures Corporation, Asics’ corporate venture capital arm, announced the launch of Kenzen, an annual business pitch competition. Asics has hosted seven pitch programs globally since 2017, and Kenzen formalizes the initiative as an annual event.

The inaugural event will be held on October 22, 2026, from 4:00 p.m. to 7:00 p.m, EST, in Ann Arbor, MI.

Asics said in a statement, “The next chapter of the Asics customer experience will be shaped, in part, by founders the brand has not yet met. Kenzen is established to find them. Over the nine years preceding this inaugural edition, Asics Ventures has carried founder relationships from pitch into commercial and venture conversations. Kenzen now establishes that practice on an annual basis.” SGB MEDIA