IRONMAN and Amacx Sports Nutrition Announce Multi-Year Partnership

March 12, 2026

Amacx Cherry Juice+ and Protein Recovery Shake to support athletes’ recovery after their IRONMAN or IRONMAN 70.3 race

TAMPA, Fla. / NOORDWIJK, Netherlands (March 12, 2026) /ENDURANCE SORTSWIRE/ – IRONMAN, the global leader in triathlon, and Amacx Sports Nutrition are proud to announce a three-year global partnership which sees Amacx become the Official Recovery Nutrition Partner of the Global IRONMAN^® and IRONNAN^® 70.3^® Series.

The partnership with Amacx will feature two products from their range that focus on athlete recovery; the Amacx Cherry Juice+ and the Amacx Protein Recovery Shakes. The Amacx Cherry Juice+ not only helps replenish carbohydrate reserves, but also quickly restores the fluid deficit after a race. Cherries are a natural source of anthocyanins, which are widely studied for their antioxidant properties and role in supporting post-exercise recovery. What sets Amacx Cherry Juice+ apart is its high, standardized anthocyanin content, guaranteeing a consistent dose in every serving. This ensures athletes are not relying on the natural variability of anthocyanin levels in cherries, but on a controlled, performance-focused formulation designed to support recovery.

The Amacx Protein Recovery Shake delivers high-quality whey protein to support muscle repair and rebuilding, combined with, fast-absorbed carbohydrates to replenish glycogen stores, helping athletes recover more effectively after crossing the finish line.

Athletes will have the opportunity to enjoy an Amacx Cherry Juice+ as they complete an IRONMAN or IRONMAN 70.3 event and an Amacx Protein Recovery Shake at selected events globally.

“We are excited to welcome Amacx Sports Nutrition as our Official Recovery Nutrition Partner. Their science-led approach to recovery and commitment to supporting athletes to recover from their efforts training and competing in our events aligns perfectly with our mission to help athletes achieve optimum performance. We’re proud to work together to enhance the athlete experience across our events globally”. said Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group.

“We are proud to partner with IRONMAN as the Official Recovery Nutrition Partner of the Global Series. This collaboration represents an important milestone in our ambition to establish recovery nutrition as a distinct category and to position AMACX as the global standard within it. Building on our position as cycling’s most trusted nutrition brand, IRONMAN provides the ideal international platform to expand our expertise into triathlon and support endurance athletes around the world,” said Gino Vierhouten, CEO of Amacx Sports Nutrition.

Recovery is at the heart of performance, and together we will be there for athletes after every training session and every finish line, powering their recovery journey. Completing an IRONMAN or an IRONMAN 70.3 triathlon is a remarkable achievement, and we are honored to help every finisher recover stronger after crossing the finish line.”

For more information, visit: Official Recovery Nutrition Partner of IRONMAN – Amacx.com

To learn more about the IRONMAN and IRONMAN 70.3 brands and series events, please visit www.ironman.com. Media inquiries may be directed to press@ironman.com or info@amacx.com

###

About Amacx

Founded in the Netherlands, Amacx has developed a recovery-focused product line built on a balanced combination of proteins and carbohydrates, designed to help athletes recover optimally after intensive efforts. Backed by science and engineered for exceptional digestibility, its philosophy supports athletic success by placing recovery at the center of long-term performance.

This performance standard has been proven at the highest level of professional cycling over the last years. In 2025 alone, 4 of 6 Grand Tour victories in professional cycling were achieved with Amacx across both men’s and women’s racing. That same expertise and proven quality now support IRONMAN^® athletes worldwide.

Website: www.amacx.com/pages/ironman.

About The IRONMAN Group

The IRONMAN Group is the world’s largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150^® Triathlon Series, IRONKIDS^®, premier running events including the Rock ‘n’ Roll^® Running Series and City2Surf^®, the UTMB^® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic^®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai’i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about/ironman-group.