Beyond Monumental partners with Liquid Death for the 2025 CNO Financial Indianapolis Monumental Marathon

October 16, 2025

INDIANAPOLIS (October 16, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, has announced a new collaboration with Liquid Death, which will serve as the exclusive water provider for the finish chute and post-race celebration for the 2025 CNO Financial Indianapolis Monumental Marathon, Half Marathon, & 5K.

Liquid Death is excited for this endurance race partnership, bringing their iconic Mountain Water and mission to “murder your thirst” to Monumental participants and spectators throughout race weekend. Canned Still Mountain Water will be available at the finish line, the Monumental Health & Fitness Expo, and the Post-Race Celebration, helping runners stay hydrated while reducing single-use plastic waste.

“Partnering with a bold, sustainability-driven brand like Liquid Death helps us provide participants with a unique, refreshing experience while supporting our environmental commitments,” said Jed Cornforth, President & CEO of Beyond Monumental. “We’re thrilled to welcome Liquid Death to race weekend as they make endurance history right here in Indianapolis.”

Since 2008, the CNO Financial Indianapolis Monumental Marathon, Half Marathon, & 5K have welcomed Olympians, thousands of Boston Marathon qualifiers, and countless personal best seekers. The 2025 race already features a sold-out marathon and half marathon field, with limited spots remaining in the 5K distance.

For more information, please visit monumentalmarathon.com.

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About Beyond Monumental

Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, provides the Indianapolis community with a complement of activities built around their premiere event that promotes healthy living & fitness for all ages. Beyond Monumental gives back to the Indianapolis community by supporting youth programming that reinforces healthy lifestyles for young people, with an emphasis on working with urban students and Indianapolis Public Schools, donating over $1.6 million since inception. The CNO Financial Indianapolis Monumental Marathon is a top 15 marathon in the US and is nationally recognized by Runners’ World as one of “Ten Great Marathons for First Timers”. The 18th annual running is scheduled for Nov. 8, 2025. For more information, please visit beyondmonumental.org.

About Liquid Death

About Liquid Death Yes, Liquid Death is really just a healthy beverage brand that makes mountain water, low sugar flavored sparkling waters, and low sugar iced teas. Liquid Death is murdering thirsts and bringing death to single use plastic bottles with their infinitely recyclable cans. Liquid Death also donates a portion of profits from every can sold to help kill plastic pollution. Go check them out and grab a can of their stone-cold Mountain Water, Severed Lime, or Dead Billionaire. For more information, visit liquiddeath.com.

Contact:

Sydney Meyers
Senior Manager, Marketing & Consumer Experience
Beyond Monumental
sydney@beyondmonumental.org