Zenni Optical Named Official Eyewear Sponsor of Ride Santa Barbara 100

August 11, 2025

Santa Barbara (August 11, 2025) /ENDURANCE SPORTSWIRE/ – Zenni Optical, the world’s leading online eyewear retailer, is proud to announce its sponsorship of Ride Santa Barbara 100, a premier cycling event taking place on October 18, 2025. Known for its scenic coastal routes and dedication to the local community through its partnership with MOVE Santa Barbara, this event attracts cyclists from across the country.

As the official eyewear sponsor, Zenni will bring its high-quality, affordable performance eyewear, Zunnies™, to cyclists from across the country participating in this year’s ride. Zenni will be on-site at the event with an interactive booth, providing riders the opportunity to try on and purchase Zunnies™, lightweight sunglasses designed for both performance and style. The Zunnies™ Cycling Collection features versatile styles in multiple colorways, designed to enhance every ride. These sporty, stylish sunnies deliver premium features at an unbeatable value.

“At Zenni, we believe in the power of clear vision to unlock potential and inspire confidence,” said Veronica Alcaro, VP of Brand at Zenni. “We’re proud to partner with Ride Santa Barbara 100 as its official eyewear sponsor, supporting a vibrant community of riders who are pushing their limits for causes that matter. This collaboration reflects our commitment to accessibility, and empowering individuals to see the world, and their goals, more clearly.”

Ride Santa Barbara 100 attracts cycling enthusiasts of all skill levels and distances, from recreational riders to elite athletes. The event celebrates personal achievement, healthy living, and the beauty of California’s Central Coast, while also benefiting MOVE Santa Barbara, an organization dedicated to advocating for equitable county-wide infrastructure for walking, bicycling and public transit and works to empower communities to choose active and sustainable forms of transportation.

“We’re thrilled to welcome Zenni Optical as the official eyewear sponsor of Ride Santa Barbara 100,” said Jamie Monroe, Race Director. “Zenni’s dedication to making high-quality performance eyewear accessible to everyone mirrors our own commitment to inclusivity in cycling. Ride SB100 isn’t just about athletic achievement — it’s about community, health, and inspiring people from all backgrounds to embrace active lifestyles.” [Jamie Monroe, Ride Santa Barbara 100 Race Director]

For more information about Zenni, visit zenni.com

To learn more about Ride Santa Barbara 100 and how to register, visit https://ridesb100.com/

About Zenni
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames—curated with fashion, function, and style in mind. Based in the San Francisco Bay Area, the company has upended the traditional retail model to become the leader in U.S. online eyewear, with over 70 million frames sold worldwide. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. For more information, visit zenni.com/press.

About Ride Santa Barbara 100
In its 14th year, the Ride Santa Barbara 100 has become a premier destination ride for cyclists worldwide. With views of the Santa Ynez Mountains and the Pacific Ocean, this is no less than a challenge—the only competitively timed segment is a 6.1-mile climb with an 8% grade, gaining 2,551 ft of elevation, known as the Gilbrator Challenge. The courses are designed to showcase the area’s diverse natural beauty, from scenic coastlines to mountain vistas. Post-ride, participants can enjoy the vibrant Finish Line Festival, featuring local food, craft beer, music, and the camaraderie of fellow riders. This event is perfect for cyclists looking to make a weekend getaway in one of California’s most iconic coastal cities. For more information, please visit ridesb100.com

Easy Day Sports is a dynamic event production agency that emphasizes creating memorable life experiences through premier, professionally managed endurance sports events. The company’s name is deeply inspired by the Navy SEAL motto, “The only easy day was yesterday.” This motto is embodied through superior event production and a tireless commitment to excellence. Information for Easy Day Sports can be found at easydaysports.com.

Contacts:
Jennifer Sklenar, Ride Santa Barbara 100, Event Manager
jennifer@easydaysports.com

Toni Vindel, Zenni Public Relations
toni.vindel@zennioptical.com