Beach Football League & Shibumi Shade Announce Game-Changing Partnership

May 13, 2025

Shibumi Shade Named the Official Shade of the Beach Football League

Los Angeles, CA /ENDURANCE SPORTSWIRE/ – The Beach Football League (BFL), the nation’s newest beach sports organization, is proud to announce a landmark partnership with Shibumi Shade, the brand synonymous with effortless beach comfort. As part of this multi-year collaboration, Shibumi Shade will become the Official Shade of the Beach Football League, providing sleek, sustainable shelter and chairs to players, fans, and staff at every signature event across the 2025-2026 seasons.

“At Shibumi, we believe the beach is more than a destination—it’s a culture, a lifestyle, and a platform for innovation. Partnering with the BFL was an easy decision. They’re not just bringing football to the sand; they’re reimagining what the sport can be—accessible, inclusive, and built for the next generation. As a brand born on the beach, we’re proud to support a movement that celebrates community, creativity, and the spirit of play. We can’t wait to see where Adam and Tully take this groundbreaking vision,” said Niclas Bornling, CMO of Shibumi

From the windswept shores of California to the golden sands of the Atlantic, this partnership brings together two brands with a shared commitment to innovation, lifestyle, and community. As the BFL redefines the landscape of beach athletics, Shibumi’s iconic shade structures will be front and center—elevating the experience for thousands of beachgoers nationwide.

“I couldn’t be more excited to partner with such a unique, innovative shade company. As soon as I saw the design of the shades, I instantly wanted them on our side sidelines. This is a perfect fit and aesthetic for the BFL as we are expanding the beach culture community. Nothing better than having the coolest shade coverage in the game outfitting our BFL” – Tully Banta-Cain, Co-Founder.

The BFL season kicks off May 10th in Hermosa Beach, California, launching a coast-to-coast Summer Tour that brings football to the sand in a bold, accessible new format. Each city stop will span one to two days, starting with NFL combine-style drills in the morning to scout emerging talent from across the nation. Afternoons will feature community meet-and-greets, culminating in high-energy exhibition games that showcase the future of beach football. With fast-paced action, sun-soaked vibes, and a mission to grow the game, the BFL is set to make waves all summer long.

“We couldn’t be more excited to officially welcome Shibumi Shade as the official shade of the Beach Football League. We’re not just building a sport—we’re building a culture rooted in community, performance, and the unique experience of the beach,” said Adam Cyril Co-Founder of the BFL, “Shade isn’t a luxury in our world, it’s essential. Our athletes, fans, and staff spend hours under the sun, and Shibumi helps everyone stay cool, comfortable, and focused. This partnership is a game-changer and a perfect alignment of values, and we look forward to growing the sport together around the globe, one beach at a time.”

Upcoming BFL Events Featuring Shibumi Activation:

• May 10 – Hermosa Classic | Hermosa Beach, CA
• June 7–8 – Wildwood Open | Wildwood, NJ
• July 19–20 – Hampton Beach Championship | Hampton Beach, NH
• August 15–17 – Dream Beach: BFL Title Series | East Rutherford, NJ

About the BFL

The Beach Football League (BFL) is redefining the game by introducing a dynamic, low-impact version of football designed for the beach. With minimal equipment required, the BFL makes the sport more accessible and inclusive for players of all backgrounds. By combining the energy of traditional football with a fresh, year-round beach format, the BFL is attracting new fans and expanding the game’s reach. Driven by a mission to bring football to kids everywhere, the BFL ultimately aims to become a recognized Summer Olympic sport. To stay updated, follow @bflusa on instagram and visit beachfootballleague.com.

About Shibumi

Founded in 2016 by two brothers and their best friend in North Carolina, Shibumi has redefined shade with its lightweight, wind-powered, easy-to-use designs. What started as a solution to improve the founders’ own beach experience has grown into a global sensation, with Shibumi Shades found on over 800 beaches worldwide. In 2025, Shibumi continues to innovate with its first-ever colorway collection, bringing style, sun protection, and relaxation to every beach setup. For more information, visit shibumishade.com or follow @ShibumiShade on Instagram, TikTok, and Facebook.

Media Contact:

Sophie Gold

Sophie.gold@backbone.media