3M™ Thinsulate and 3M™ Scotchgard™ Showcases Unmatched Innovation at the XGames China

April 25, 2025

3M Thinsulate Brings Cutting-Edge Thinsulate Insulation and Scotchgard Technology to the Thrill of Skiing at Beidahu Ski Resort

April 24, 2025 /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and fabric care technologies, proudly sponsored the prestigious X-Games China held at the iconic Beidahu Ski Resort. Renowned for uniting the world’s best athletes, the X-Games exemplify global excellence in winter sports, combining thrilling competitions with a vibrant cultural showcase.

Nestled within the world’s golden ski belt, Beidahu Ski Resort offers unrivaled conditions with its powder-perfect snow, expansive ski trails, and state-of-the-art facilities. Home to 74 tracks spanning over 80 kilometers, it provided the ideal stage for this year’s intense single-board and double-board battles.

Innovations to Elevate Performance
At the event, 3M™ highlighted the transformative impact of 3M™ Thinsulate™ Insulation and 3M™ Scotchgard™ Protector technologies in extreme outdoor gear. Showcased products included:

• Pro Athlete Ski Jackets: Combining 3M™ Thinsulate™ Insulation and 3M™ Scotchgard Protector, these jackets offer unmatched insulation, water resistance, and durability, ensuring peak performance in harsh conditions. As a testament to their quality, these jackets were proudly offered to celebrated athlete Ge Rong, who advanced to the X-Games final run.
• Hats: Lightweight yet exceptionally warm, these 3M™ Thinsulate™ -insulated hats not only provide reliable protection in freezing temperatures but also serve as a stylish accessory for athletes and spectators alike.
• Convertible Bags: Versatile and functional, these 3M™ Thinsulate™ -insulated bags double as scarves, providing warmth and convenience in one sleek design.
• Ski Vests: Featuring the warmth and water-repellent protection of both 3M™ Thinsulate and 3M™ Scotchgard technologies, these vests ensure athletes stay dry and comfortable during their performance.

Ge Rong’s extraordinary performance exemplified how 3M’s technologies empower athletes to achieve their best, even under the harshest conditions.

Enhancing the Athlete Experience
Visitors from across the globe flocked to the 3M™ booth, drawn by live demonstrations and engaging experiences that the event showcased, 3M™ shared their innovations that elevated gear performance. Attendees discovered how Thinsulate provides unparalleled warmth without bulk and Scotchgard protects gear from moisture and stains, ensuring durability.

“This incredible community of athletes represents the pinnacle of passion, skill, and resilience,” said Melissa Blakely, Global Portfolio Director for 3M™ Thinsulate and Scotchgard™. “We are proud to support their journeys with gear that redefines performance in the most demanding environments.”

A Celebration of Culture and Innovation
Beyond the slopes, X-Games China offered an unforgettable festival of skiing, music, and culture, featuring thrilling competitions, interactive games, music parties, and exclusive after-parties. Together, 3M™ and the X-Games delivered an unforgettable experience, blending technological innovation with the indomitable spirit of winter sports.

For sales and/or further details on 3M™ Thinsulate™ Insulation and Scotchgard™ Protector, please contact Totti Liang (tliang2@mmm.com) or Joann Lin (jlin26@mmm.com).

About 3M

3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas, and science to reimagine what’s possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we’re working to improve lives and make what’s next at 3M.com/news.