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The Norway-based brand Trimtex, specialist in triathlon and customized sportswear, takes the next step in their expansion plans and started a long-term collaboration with an icon in the sport of triathlon – Craig “Crowie”...
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Charleston, SC (March 25, 2019) – New World Consumer Products, LLC, a division of New World Pharmaceuticals, re-signed triathlon pros Laurel and Rebeccah Wassner for the 2019 race season. The dual action, immediate and...
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TAMPA, Fla. (March 25, 2019) – IRONMAN, a Wanda Sports Holdings Company, is excited to announce the continuation of unprecedented live event coverage on the IRONMAN Now® Facebook Watch page which will feature 17...
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NEW YORK, NY: Pioneering cycling endurance coach Hunter Allen, CEO of Peaks Coaching Group (PCG) and co-founder of TrainingPeaks, will be speaking to the Century Road Club Association (CRCA) at the Rapha Clubhouse in...
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(Dallas, Texas, March 25, 2019) – Playtri opens store in Middleton, Wisconsin. The 5,000 SqFt location will carry an expansive inventory with over 200 bikes from Cervelo, BMC, Pinarello, Argon18, Quintana Roo and more,...
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Philadelphia, Penn. (March 22, 2019) – TerranoTM announces its partnership with world-class Enduro cyclist Noga Korem. Korem, a professional rider with GT Factory Racing, will utilize Terrano’s latest generation product, Terrano XT in her...
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COLUMBUS, Ohio – Land-Grant Brewing Company, a Columbus-based brewery with a strong love and dedication to local sports, has produced a limited-release custom craft beer to celebrate the OhioHealth Capital City Half Marathon. Thirteen...
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March 22, Atlanta, Ga. – Preparing for gravel racing requires cyclists to be dedicated and focused. Preparing for one of the nation’s hardest gravel races requires even more than that: grit, determination, and the...
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BOSTON, MA: Pioneering cycling endurance coach Hunter Allen, CEO of Peaks Coaching Group (PCG) and co-founder of TrainingPeaks, will be one of the headline speakers for Boston’s number one endurance summit and expo—RACE-MANIA. Also...
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Building on a partnership that stretches back to the early days of both companies, goodr and rabbit announced today a collaboration that is sure to delight the enthusiastic fans for which both brands are...
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Today sees the launch of something spectacular for the eager, the brave and the strong, as the first ever TRITON World Series launches around the globe. TRITON World Series is a worldwide circuit of...
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COSTA MESA, Calif. (Mar. 22, 2019) – The OC Running Festival, a world-class, three-day event that attracts more than 23,000 participants from 46 states and 22 countries, is proud to announce that O2 Health...
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March, 22, 2019 – The Dallas Cowboys and Easy Day Sports are pleased to announce the return of the Dallas Cowboys Draft Day 5K on April 27, 2019. Cowboys fans, runners, and walkers are invited...
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TORONTO – For the third year in a row, Canada Running Series is delighted to partner with lululemon for the lululemon Toronto 10K, to be held on Saturday June 15th, 2019. Following an exciting...
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Tacoma, Wa. (March 22, 2019) – Orbiter Race Timing Systems are the most affordable high-tech timing equipment in the world, and ships out of Tacoma Washington. All systems can be set-up in 3 minutes and...
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Tales from IRONMAN, the World’s Greatest Endurance Event by Mike Reilly with Lee Gruenfeld March 22nd — San Diego, CA Recognized the world over as the “Voice of IRONMAN,” Mike Reilly has called over 180 IRONMAN...
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Milton, Del. – Calling all beer evangelists that enjoy imbibing with a purpose! Dogfish Head Craft Brewery created a new SUPER beer specifically designed for active lifestyle enthusiasts interested in incorporating high-quality ingredients in...
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TAMPA, Fla. (March 21, 2019) – IRONMAN, A Wanda Sports Holdings company, announced today that Chattanooga, Tennessee and St. George, Utah have been named finalists to host the 2021 IRONMAN® 70.3® World Championship triathlon,...
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PITTSBURGH (March 21, 2019) – Some of the nation’s best runners will descend on the City of Champions on Sunday, May 5 for the 2019 USATF Half Marathon Championships. Headlining this year’s field are...
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KING GEORGE ISLAND, ANTARCTICA, March 21, 2019 – The Antarctica Marathon and Half-Marathon held its 20th event on King George Island in the South Shetland Islands of Antarctica. Runners raced through high winds and...
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Austin, Texas – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced a new partnership with UCI professional cyclist Miguel Ángel López. The 25-year-old Colombian climbing sensation from Team Astana is one of...
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Spirit Multisport has announced a global partnership with Tacx, a leader in the development of technology and training equipment for athletes in over 80 countries. The partnership sees Tacx supplying the Spirit group’s coaches...
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COLORADO SPRINGS, Colo. — USA Triathlon today announced Coe College in Cedar Rapids, Iowa, as the first school in the state to offer women’s triathlon as a varsity sport. Coe is the 29th school...
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Portland, OR – BibRave, the running industry leader in grassroots digital marketing, and Knockaround, the stylish, durable sunglasses company who pioneered the “quality shades that won’t break the bank” model, recently announced an extended...
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March 21, 2019 – Moorestown, NJ – RunSignup announces the new annual Alan Jones Timer Award to recognize an industry race timer who has made a significant impact on improving the race industry. Named...
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GEORGE, Utah (March 21, 2019) – Last weekend 50 athletes from the Suunto Multisport Team descended on the trails of St. George, Utah, to kick off the team’s inaugural 2019 season. The Suunto Multisport...
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Boulder, Colorado, USA — March 21, 2019 — Triathlete magazine, the world’s #1 resource for triathletes, has just released its new audience study as a free download to the endurance sports industry, marketers, and...
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Bedford, VA: Peaks Coaching Group (PCG) announces two new additions to their nutritional staff: Katie Barberi (pictured left) and Michelle Daria (pictured right). “PCG has long seen the connection between nutrition and performance,” says...
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March 21, 2019 – Boston, MA – Sun Multisport Events announced the 16th annual RACE-MANIA Summit and Expo is ready kick-start a new season for 2,000 endurance athletes this Sunday, March 24th at the Boston...
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NEW YORK CITY, March 21, 2019 – GFNY Colombia is set to showcase some of the best Latin American riders as they take on a route that has become iconic with its mountain top...
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Costa Mesa, CA – To better serve the grab-and-go, health conscious and active consumer, MODe Sports Nutrition has introduced new, single serve Energy Blocks in a branded display box. “The new display format allows...
- MORGAN HILL, Calif. (March 21, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink....
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— Celebrating 20 Years Running in Nashville, the 2019 St. Jude Rock ‘n’ Roll Nashville Marathon & ½ Marathon to include 32 NFL themed band stages on-course as well as special performances during race...
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Please welcome the twenty sixth American Trail Running Association (ATRA) Trail Ambassador presented by CamelBak, and the third in 2019. Native New Yorker Laura Howard, age 32, is a runner, volunteer, and tireless advocate...
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PARK CITY, Utah (March 20, 2019) – Specialty retailer Backcountry announces the launch of its largest owned brand product expansion yet, introducing climb, mountain bike, and winter collections as well as outdoor lifestyle apparel...
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TAMPA, Fla. – IRONMAN, a Wanda Sports Holdings company, is excited to announce the addition of BASE Performance Bars and GU Energy Labs as IRONMAN® and IRONMAN 70.3® North American Series nutrition partners. BASE Performance...
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March 20, 2019, Washington, DC: Organizers of the 2019 Credit Union Cherry Blossom Health & Fitness Expo—to be held in conjunction with the upcoming Runner’s Rite of Spring® in our Nation’s Capital—announced today the...
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Boston, MA – Sun Multisport Events today announced Ashworth Awards — the endurance sport’s industry leading provider of quality recognition products, awards and medals — as the Official Awards Sponsor for the 2019 RACE-MANIA Summit...
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ATLANTA and DENVER – March 20, 2019 – The American Cancer Society and Motiv today announced a new collaboration to empower endurance athletes of all abilities to take a more proactive role in improving...
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TriBike Transport (TBT) of Asheville, NC, is pleased to announce a new partnership with IRONMAN® Europe and the team at Ship My Tri Bike to launch TriBike Transport Europe (TBT Europe). TBT Europe will...
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NEW YORK CITY, March 20, 2019 – Domination across the podiums from Mexico in Monterrey and wins from Brazilians Ricardo Leito and Flavia Lorenzetti in Uruguay completed an exciting weekend of GFNY racing. GFNY...
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Seattle, WA – March 20, 2019 – December 2, 2018 marked a historic day for performance running with the California International Marathon (CIM) earning the title of the “deepest American marathon ever”. A record...
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(Salt Lake City, UT – March 20, 2019) – Trust Performance, industry pioneers in suspension design, today announced a partnership with Quality Bicycle Products to distribute Trust Performance products in the United States. The...
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Milton, DE — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency...
- Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events. GU Energy Labs will support each event with...
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Mystic Lake, Minnesota, March 19th, 2019: Ultimate Ninja Athlete Association (UNAA) the official global league of World OCR, the Fédération Internationale de Sports d’Obstacles, announced today the dates and location for the UNAA World...
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Mt. Airy, NC, (March 18, 2019) – Over the past year Nester Hosiery, a leading US manufacturer of performance merino wool socks, has experienced a large increase in the number of world-leading brand partners...
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LATHAM, N.Y. (March 18, 2019) — PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers...
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Vancouver, British Columbia (March 15, 2019) — SOLE and United By Blue are proud to announce the successful funding of their Kickstarter campaign for the world’s most eco-friendly shoe, the SOLExUBB Jasper Wool Eco...
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MORGAN HILL, Calif. (March 14, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team. Charismatic, focused, and...
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- Beet juice gains traction as an evidence-based aid for athletes outdoorsportswire.com - Inorganic nitrate is added to cured and processed meats to extend their shelf life and give them their distinctive pink color. It’s also naturally found in spinach, arugula and beets. In the...
- NIKE, Inc. Reports Fiscal 2019 Third Quarter Results businesswire.com - NIKE, Inc. reported financial results for its fiscal 2019 third quarter ending February 28, 2019. Revenues for the NIKE Brand were $9.1 billion, up 12% on a currency-neutral basis. Revenues for Converse...
- Skechers Returns As Sponsor Of LA Marathon sgbonline.com - Skechers Performance is returning as the title sponsor for the 2019 Skechers Performance Los Angeles Marathon on Sunday, March 24. Skechers will offer exclusive race-branded merchandise to runners as well as fans....
- Three arrested in SoCal bike shop robbery, injury of store manager bicycleretailer.com - Police have arrested three suspects in a bike shop robbery during which a store manager was critically injured. A 2011 GMC Sierra was allegedly used to run over Incycle Bicycles store manager...
- Developers Say This New Helmet Technology Is 48 Times Better at Preventing Concussions triathlete.com - A team of doctors develops a new material called WaveCel, which looks like Koroyd, the honeycomb plastic in Smith helmets, but functions in a different way. Velonews.com’s Dan Cavallari looks at the...
- Application window opens Wednesday for America’s Best Bike Shops Award bicycleretailer.com - On Wednesday, the National Bicycle Dealers Association will open the application period for the 2019 America's Best Bike Shops program. Now in its seventh year, ABBS is a peer-evaluated award program that...
- What Team Sky’s Acquisition Means for Pro Cycling outsideonline.com - A team merger, a buyout by former rival Oleg Tinkov and a Colombian title sponsor for new star Egan Bernal— these are some of benefits from Ineos’ buyout of Team Sky. But...
- Team Sky to become Team Ineos from May 1 cyclingnews.com - Team Sky will become Team Ineos from May 1 after Sky and 21st Century Fox confirmed the sale of the team to the British-owned petrochemical company. Dave Brailsford’s team had been searching...
- Under Armour Names Chief Design Officer sgbonline.com - Under Armour has named Kasey Jarvis as its new chief design officer. Jarvis joins Under Armour from Black Diamond Equipment where he served as VP of product and design. Prior to that,...
- British billionaire Sir Jim Ratcliffe to sponsor Team Sky with bigger budget, according to sources cyclingweekly.com - British billionaire Sir Jim Ratcliffe will sponsor Team Sky for 2020 and beyond with a bigger budget than before, a source close to the team has said. Team Sky currently runs on...
- UCI backtracks on fines after riders threaten to protest cyclingnews.com - The UCI has backtracked on applying stiff fines and ranking point penalties if riders arrive late at race sign-on after the peloton threatened to go on strike before the final stage of...
- Tire makers react to Enve warning bicycleretailer.com - Two road tire makers have responded to a safety warning that Enve issued last week about the use of some clinchers on its carbon wheels. Enve told dealers and registered purchasers of...
- Penn Cycle, after 61 years in business, sells operations to Freewheel Bike startribune.com - Owner Pat Sorensen, a son of the founder, had been in the midst of a legal battle with some of his siblings over the lease agreement in buildings where the bike shops...
- Amer Sports confirms plans to sell Mavic endurancebusiness.com - Amer Sports has entered in an exclusivity period with Regent, a US based private equity firm, for the sale of the shares and related cycling business of Mavic. Also included in Amer...
- XTERRA Costa Rica cancelled endurancebusiness.com - The 2019 XTERRA Costa Rica off-road triathlon, scheduled for May 26, 2019, has been cancelled. XTERRA Costa Rica organizer, Enrique Wong explains that despite persistent efforts made by their team, they were...
- Brooks Promotes Dan Sheridan To EVP, COO sgbonline.com - Brooks Running Company has promoted Dan Sheridan to a newly configured role of EVP and chief operating officer. Prior to his new role, Sheridan led global sales, e-commerce, business development and customer...
- Dorel Sports’ Q4 Sales Slip sgbonline.com - Dorel Industries Inc. reported fourth quarter revenue in its Dorel Sports segment declined 1.7% to $232.7 million from $236.8 million last year, but grew by approximately 2.6% after excluding the negative impact...
- Why Pro Runners Are Upset Over the New Olympic Standards runnersworld.com - The International Association of Athletics Federations (IAAF), track and field’s world governing body, announced a wave of big changes, including a two-tiered qualification system for the 2020 Tokyo Olympics that will see...
- Family of Olympic Cyclist, 23, Who Died by Suicide Donates Her Brain for Concussion Research people.com - The family of Olympic cyclist Kelly Catlin has donated her brain for research after the athlete died by suicide in a death the family has attributed to over-training and a concussion, to...
- Gwen Jorgensen and Eric Lagerstrom sign with Rudy Project endurancebusiness.com - Italian accessories specialist Rudy Project has added two elite athletes to its roster for 2019. Gwen Jorgensen and Eric Lagerstrom join current IRONMAN American Record Holder Heather Jackson, four-time Olympian Andy Newel,...
- Garmin® unveils the MARQ series: a collection of lifestyle inspired smart tool watches, crafted to champion the life you live businesswire.com - Garmin International, Inc. announced the MARQ™ series— a collection of tool watches, forged from Garmin’s long-standing heritage in the aviation, automotive, marine, outdoor and sport markets. Each watch is built with...
- Battleship NC Half Marathon Changes Hands wilmingtonbiz.com - The Battleship NC Half Marathon will now be organized by Without Limits and It's Go Time, who purchased the race from 5 Star Race Productions. The half-marathon, which has been running in...
- How Asics Plans to Dominate the Running Market — Again footwearnews.com - To regain its footing in the marketplace, Asics last month named industry veteran Kevin McHale as its national director of run specialty sales and hired tech reps to service key retail partners....
- Planet Fitness Sponsors New CBS Primetime Show “MILLION DOLLAR MILE” Debuting This Spring prnewswire.com - Planet Fitness, Inc. announced its sponsorship of the new physical competition series MILLION DOLLAR MILE as The Official Workout Partner, premiering March 27 at 9:00 p.m. EST on CBS. MILLION DOLLAR MILE...
- Why North Carolina May Force All Cyclists to Pay Bike Registration Fee adventure-journal.com - A N. Carolina state legislator has introduced a bill that would require every bike owner 16 years of age or older in the state to fork over $10 annually for bicycle registration...
- Breadwinner Cycles has purchased Sugar Wheel Works bicycleretailer.com - Custom wheel building company Sugar Wheel Works is joining forces with custom bike builders Breadwinner Cycles. The companies are based blocks from each other in Portland.
- Investor buys Fly Pedals, seeks other brands to acquire bicycleretailer.com - Denver-based Fly Pedals, which makes a platform conversion for clipless pedals, has been purchased by an investor who is looking to acquire other cycling accessory brands.
- Outdoor Retailer adds bikes to November show snewsnet.com - Cycling brands and suppliers will join outdoor exhibitors and retailers at the November Outdoor Retailer show, following the cancellation of Interbike 2019. The Nov. show is ahead of winter outdoor buying season....
- Pinkbike acquires CyclingTips from BikeExchange bicycleretailer.com - Canada-based mountain bike website Pinkbike has acquired the road cycling website CyclingTips.com from BikeExchange. PinkBike said CyclingTips' current staff, including founder and general manager Wade Wallace, will remain a part of the...
- Nike Slips Behind Adidas in Corporate Reputation Rankings footwearnews.com - Nike may be the most valuable fashion brand in the world, but its corporate reputation has taken a hit in the past year, according to a new report. The Axios Harris Poll,...
- Hammerhead Secures $4 Million Investment For “Garmin Killer” Bicycle Computer forbes.com - Hammerhead, maker of the Karoo cycling computer, has secured $4.1 million private equity funding. The company is soon to launch a Karoo OS app store and is hoping third-party developers will create...
- Lightspeed Announces Pricing of Initial Public Offering bicycleretailer.com - Lightspeed POS Inc. announced the pricing of its initial public offering of 15,000,000 subordinate voting shares at a price of C$ 16 per share for total gross proceeds of C$ 240 million....
- Clif Just Called Out Kind Bar in ‘The New York Times’ outsideonline.com - Clif Bar has issued a challenge to one of its biggest competitors, Kind Snacks. In an ad in The New York Times and on the paper’s homepage, co-CEOs Gary Erickson and Kit...
- Nike Set To Become First Major Sponsor Of Los Angeles 2028 sgbonline.com - Nike is close to completing a deal to become the the first major sponsor of the 2028 Olympic and Paralympic Games in Los Angeles. Nike will outfit all U.S. teams and event...
- Spartan Race Looking For New Venues venuesnow.com - Since launching in 2010, Spartan has grown exponentially, with plans for 63 events in 2013 and 100 in 2014 in 17 countries. Their goal is to reach 42 countries in order to...
- An Exclusive Look at the Defenders on Million Dollar Mile, the CBS Fitness Show Hosted by Tim Tebow menshealth.com - Million Dollar Mile, a new fitness competition show premiering March 27 on CBS hosted by Tim Tebow will see superstar athletes chase down contestants to try and stop them from winning the...
