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    Thursday, May 28, 2015
  • Countdown to Challenge Salou
    Challenge Family
    This weekend, on 31 May, more than 1,500 athletes will race in this inaugural event, the only CHALLENGEFAMILY event on the Spanish peninsula and a true festival of sport with the flagship half distance together with Short Challenge, Aqua Challenge, Junior Challenge and Breakfast Run. With 20% of participants from outside Spain, CHALLENGESALOU will bring
  • Highlands Gran Fondo Shifts to Higher Gear In Third Year
    Gran Fondo National Championship Series
    BUTLER, NJ – May 28, 2015 – With more cycling enthusiasts embracing the sport of gran fondo, the New York Metro area is ready for a fresh approach to staging big rides. The Gran Fondo National Championship Series® (GFNCS) event in the Highlands region on Sunday, June 7 presents an
  • Challenge Regensburg entries open 1 June
    Challenge Family
    On 1 June 2015 the official start of registration for CHALLENGEREGENSBURG 2016 will kick-off. The interest towards the long-distance event in Bavaria, Germany, is already enormous. Several hundred athletes have pre-registered within the past four weeks. All looking forward to 14 August 2016 when the starting signal will sound at Lake Guggenberger, the
  • Leadville Trail 100 Legacy Foundation Donates $55,000 in Scholarship Money to Lake County High School Graduating Seniors
    Life Time Fitness
    LEADVILLE, COLO. (May 28, 2015) — The Leadville Trail 100 Legacy Foundation today announced it is granting $55,000 in scholarships to 2015 graduating Lake County High School seniors who have chosen to pursue a higher education. The nonprofit foundation helps build a stronger Leadville community and now in its seventh year, The Leadville
  • Nuun and C Tolle Run Embrace the Motivational and Connective Power of Motigo on National Running Day
    Denver, Colorado – May 28, 2015 – Supporting the 7th annual celebration of National Running Day on Wednesday, June 3rd, Motigo, Nuun and C Tolle Run are going the extra mile in their commitment to the running community. Utilizing the Motigo iOS app, which encourages participation, collaboration and motivation, Nuun and C Tolle Run
  • Wednesday, May 27, 2015
  • Seven Award Jerseys to Recognize Top Athletes at 2015 Tour of Utah
    Peloton Sports for the Tour of Utah
    SALT LAKE CITY – Seven distinct jerseys will be awarded at the 2015 Larry H. Miller Tour of Utah to recognize race leaders and notable contestants in the seven-day professional cycling stage event. Tour organizers have partnered for a fifth year with Utah-based DNACYCLING for design and production of all award jerseys. These
  • RunSignUp Community to Sponsor BOSTON – The First-Ever Film About the Legendary Boston Marathon
    Los Angeles, CA, May 27, 2015 – LA Roma Films, the production company of award-winning director Jon Dunham, creator of the Spirit of the Marathon films, announced today the beginning of an innovative sponsorship agreement with RunSignUp to become an Official Sponsor of the upcoming feature documentary BOSTON. BOSTON signifies the first time in the marathon’s
  • Pure Adventures and Ultra Sports Live TV Partner to Provide Live-Streaming Race Coverage
    Ultra Sports Live TV
    San Francisco, CA – (May 27, 2015) – Pure Adventures and Ultra Sports Live TV (USL.TV) today announced a partnership to provide live-streaming coverage of races in South Africa, beginning with the iconic Ultra-trail Cape Town. Hosted on the USL.TV platform, the live-streaming coverage will include expert commentary and utilize
  • UCAN Will Ensure All Runners Will #BeAChampion at the 2015 Ultra Race of Champion
    Bad to the Bone Endurance Sports
    Bad to the Bone Endurance Sports announced today its expanded partnership with Generation UCAN, the revolutionary nutrition powered by SuperStarch, bringing it on board as the on-course nutrition of the 2015 Ultra Race of Champions 100k, Über Rock 50k, and Cruxy Half Marathon. UCAN SuperStarch is an all-natural, easily digested, slow-releasing
  • Pros Prepare For Battle At Challenge Williamsburg
    Challenge Family Americas
    27 MAY 2015–Against the historic backdrop of Colonial Williamsburg, the nation’s largest living history museum paying homage to 18th century America, a field of top professional triathletes will vie for a 15k Euro prize purse and bragging rights to the title of Challenge Williamsburg Champion. The race, which takes place on June 14th,
  • Tuesday, May 26, 2015
  • Strava Partners with McMillan Running to Customize Training Plans
    Backbone Media
    SAN FRANCISCO (May 26, 2015) — Strava, the leading global community of athletes, has launched Training Plans for Runners. Designed for peak race performance in the 5k, 10k, half marathon and marathon, the training plans include tailored workouts created by the expert coaches at McMillan Running, as well as daily motivational
  • Sound Probiotics Bolsters Its World-Class Sponsorship Roster
    Sound Probiotics
    Minneapolis, MN (May 26, 2015) – It often takes years for a new brand to sign its first professional athlete, and even then it’s rare to land a top-tier prospect. Sound Probiotics continues to blow that notion out of the water, signing pro after pro just a few months after
  • Eagle Creek Targets Runners with Rock ‘n’ Roll Marathon Series Sponsorship
    Rock 'n' Roll Marathon Series
    Eagle Creek is proud to announce they signed a partnership agreement with the Rock ‘n’ Roll Marathon Series as Official Bag and Luggage Partner for select events across the country in 2015. The fitness market is a growing category for Eagle Creek, with the introduction of their ingenious new Pack-It Sport line. By
  • Top Professional Athletes to Compete at the 2015 IRONMAN Latin American Championship Brazil Triathlon
    TAMPA, Fla. (May 26, 2015) – The 2015 IRONMAN® Regional Championship series will continue with this weekend’s 2015 IRONMAN Latin American Championship Brazil triathlon in Florianopolis and will feature some top names in the sport. The women’s professional field features a strong lineup of athletes including super-star swimmer Dr. Amanda
  • IRONMAN 70.3 World Championship Triathlon Returns to the U.S. in 2017 With a New Two-Day Event
    TAMPA, Fla. (May 26, 2015) – IRONMAN today announced that the 2017 IRONMAN® 70.3® World Championship triathlon will be held in the United States. Three cities, all of which currently host IRONMAN® or IRONMAN® 70.3® races, have been named as the finalists in the selection process – Chattanooga (Tennessee), Lake
  • Challenge Family Americas and Skechers Performance Division Kick Off North American Partnership
    Challenge Family Americas
    26 MAY 2015–Challenge Family Americas proudly announces a new partnership with Skechers Performance Division, naming the high performance footwear brand the Official Running Shoe of Challenge Quassy and Challenge Atlantic City. Skechers, the second largest sports footwear company in the U.S., brings powerful brand recognition to the Challenge Family Americas with
  • imATHLETE Announces Partnership With Industry Leading Volunteer Management Resource VolunteerLocal
    imATHLETE (imATHLETE.com), a sports registration company that is changing the way event organizers engage with athletes, and VolunteerLocal (VolunteerLocal.com), the leader in volunteer management technology, have signed an exclusive partnership integrating VolunteerLocal’s best-in-class volunteer solution with imATHLETE’s innovative sports registration platform. In addition to having direct access to an innovative,
  • HelpGetSponsors.com Hosts Free Sponsorship Webinars This Wednesday
    Help Get Sponsors
    Raleigh, NC – HelpGetSponsors.com, the cloud-based sponsorship sales and management software, will be hosting two live webinars this Wednesday, May 27th.  Founder Tom Crichton, who has sold and managed over $14 million in sponsorships, will lead the hour-long presentations and identify the team roles that are critical to a successful sponsorship
  • Monday, May 25, 2015
  • Portland Marathon to offer Finisher Shirts in 4 Color Options
    Portland Marathon
    PORTLAND, Ore. – A first for Marathons of this size, the Portland Marathon is allowing participants who register early to choose their finisher shirt color. The Event is offering their long-sleeved, gender specific shirts in the following featured colors while they last: Green with white and yellow (University of Oregon),
  • Course Record Holders to Defend Titles at TMC Meet Me Downtown 5k Night Run
    Southern Arizona Roadrunners
    Course record holders Jordan Chipengama and Maggie Callahan have announced that they will both race the 9th Annual TMC Meet Me Downtown 5k Night Run in Tucson (AZ) on Saturday night, May 30th. As the RRCA West Regional 5k Championship and with prize money totaling $4,000, the TMC Night Run has

Industry News

    Thursday, May 28, 2015
  • NSGA: Bicycling participation flat in 2014
    bicycleretailer.com - The number of Americans who rode six or more days remained flat last year compared to 2013 figures, according to the National Sporting Goods Association, which tracks participation trends for cycling and 53 other sports and recreational activities.
  • Shimano to unveil limited-edition road shoe at Tour de France
    bikebiz.com - Shimano will unveil a limited-edition version of its R321 road shoe at the Tour de France. 40 riders from teams including Orica GreenEDGE, Giant-Alpecin, Team Sky, Team LottoNL-Jumbo, IAM and Cannondale-Garmin are already riding with the original R321, introduced last year.
  • Winston-Salem gets 2016 and 2017 USA Cycling Professional Road and TT Championships
    cyclingnews.com - The 2016 and 2017 USA Cycling Professional Road and Time Trial Championships will be held in Winston-Salem, North Carolina, USA Cycling announced. Next year’s event will be held from May 22-30 and will combine the professional road races and time trials along with masters road nationals and conclude with the UCI Winston-Salem Cycling Classic on Memorial Day.
  • SKECHERS Rises to Number Two Brand Share Position in U.S. Athletic Footwear Market
    businesswire.com - SKECHERS USA, Inc. announced that The Wall Street Journal and Money.com have both reported that the Company has moved ahead of competing footwear brands Adidas, New Balance and Asics to secure the number two brand share position in the U.S. athletic footwear market for the First Quarter 2015.
  • Tough Mudder and Kingstone Press partner up for 2015 events
    eventmagazine.co.uk - Aston Manor Cider's flagship cider brand, Kingstone Press has formed a partnership with Tough Mudder, which will see it activate at each of the eight UK events in 2015. Kingstone Press will provide those who complete the course with a complimentary bottle of chilled cider.
  • Study shows exercise directly affects cancer tumours
    runnersworld.co.uk - Research published in the Journal of the National Cancer Institute indicates that exercise can’t guarantee anyone a recovery from cancer, but the opposite—depressed, inactive acceptance of one’s condition—is almost certain to create a downward spiral. How, exactly, does exercise affect a cancer patient's condition? This study gives us a glimpse.
  • Wednesday, May 27, 2015
  • REI and Scott bicycles part ways
    bicycleretailer.com - REI will stop selling Scott bicycles as soon as its current stock is depleted, the companies announced. In what was described as a mutual and amicable decision, the retail co-op said its 10-year relationship with Scott Sports will end with the 2015 model year. The company stopped buying from Scott on May 1.
  • BTI distributing Speedfil hydration systems
    bicycleretailer.com - BTI is now distributing Speedfil hydration systems, manufactured by Inviscid Design Partners. BTI is carrying the full Speedfil product line, which includes multisport hydration systems, cages, carriers and accessories.
  • Vibram to Expand Toe Hold at 2015 GoPro Mountain Games
    sportsonesource.com - Vibram returns as gold sponsor to the annual GoPro Mountain Games June 4-7, in Vail, CO. They will also be the title sponsor of two new competitions part of the Vibram Disc Golf Experience, and will host a Vibram FiveFingers promotion for those who donate to the non-profit organization Girls on the Run throughout the weekend.
  • Asics Appoints New U.S. PR Agency
    sportsonesource.com - Asics America Corporation has named United Entertainment Group (UEG) as its new U.S. public relations agency of record. UEG is a global entertainment and sports marketing and communications agency and joint venture with Edelman’s parent company, DJE Holdings.
  • Tuesday, May 26, 2015
  • Vibram Appoints Paolo Manuzzi As Global General Manager
    sportsonesource.com - Vibram appointed Paolo Manuzzi as its new global general manager. Since joining Vibram in 1993, Manuzzi, 46, has helped shape the company and contributed greatly to its substantial growth and success over the past couple decades.
  • InsideTracker Partners with GU Energy Labs and Reebok to Test Extreme Athletes
    sportsonesource.com - InsideTracker has partnered with GU Energy Labs, CrossFit New England and Spartan Race to conduct a Super Human Study with their extreme athletes. The study calls for InsideTracker experts to periodically test and offer science-based nutritional advice to participants as they prepare to compete in major endurance events.
  • Adidas Partners with 5th Floor
    sportsonesource.com - Adidas has formed a partnership with 5th Floor, a cycling and editorial collective based out of London (UK), and New York (USA), The team will train and compete in a range of specially designed Adidas products.
  • Adidas Trades Shoes With Bolder Boulder Runners
    running.competitor.com - Adidas representatives hit the streets of Boulder, Colo., before Monday’s Bolder Boulder 10K armed with boxes of the new Adidas Ultra Boost to get runners to donate the running shoes they were planning on racing in, and instead race in the new Ultra Boosts.
  • Strava Launches Training Plans for Runners for Premium Members
    runnersweb.com - Strava has launched new Training Plans for Runners. Designed for peak race performance in 5k, 10k, half marathon and marathon distances, the training plans include tailored workouts created by the expert coaches at McMillan Running.
  • High5 on course with IRONMAN at select events in Europe
    triathlonbusiness.com - Following confirmation of a multi-year partnership, IRONMAN and IRONMAN 70.3 competitors at seven races in Europe will now benefit from High5’s sports nutrition range on course: IRONMAN 70.3 Vichy, IRONMAN 70.3 Luxembourg, KMD IRONMAN 70.3 Kronborg, KMD IRONMAN 70.3 Aarhus, IRONMAN Vichy, IRONMAN Maastricht-Limburg and KMD IRONMAN Copenhagen.
  • Friday, May 22, 2015
  • Foot Locker’s Q1 Earnings Climb 13.6 Percent
    sportsonesource.com - Foot Locker Inc. reported first-quarter earnings jumped 13.6 percent to $184 million, or $1.29 a share. Results easily topped Wall Street's consensus estimate of $1.23 a share.
  • New Interbike area to welcome first-time European brands
    bicycleretailer.com - Interbike is launching a new turnkey-booth section at this year's show, designed to highlight European brands seeking to enter the U.S. market for the first time. EU@Interbike will spotlight up to 20 brands in the newly expanded Hall E.
  • Thursday, May 21, 2015
  • Nike Opens Women’s Store in London
    sportsonesource.com - Nike opened its first women’s-only store in Europe on King’s Road in London. The 2,228-square-foot store marks Nike's third store dedicated to women.
  • Do Race Lotteries Violate the Law?
    runnersworld.com - A recent ruling against the company behind Ironman events calls into question the legality of one method of race registration. On May 13, the World Triathlon Company—which organizes Ironman events—agreed to forfeit $2.76 million in funds that it charged athletes to win the chance to compete in the Ironman World Championship in Kona, Hawaii.
  • Smart water bottle will alert users when they are not drinking enough
    bicycleretailer.com - The Hidrate Me Smart Water Bottle, which will launch a Kickstarter.com crowd-funding campaign June 1, will alert the user to appropriate drinking levels based on temperature, humidity, elevation and personal settings. The bottle can by synced to fitness wearables to track water intake and activity level.
  • Is 100 Miles the New Marathon?
    runnersworld.com - Statistics indicate that 100–mile finishes in the United States have increased from 1,378 to 7,029 since 2003. In 2014, the number grew by 17 percent. So, is this now the point in this new age of running?
  • Wednesday, May 20, 2015
  • In 2014, A Record Number of Marathon Finishers
    runnersworld.com - According to Running USA’s 2014 Annual Marathon Report, 550,637 runners finished a 26.2 race last year, up more than 9,000 finishers from 2013. This means that more people in the U.S. than ever before can call themselves a marathoner.
  • Trek urges Wisconsin cyclists to oppose governor’s proposed budget cuts and bike tax
    bicycleretailer.com - Trek Bicycle's president, John Burke, is urging Wisconsin cyclists to contact their state lawmakers in support of the state's Complete Streets Law, which Gov. Scott Walker has proposed eliminating. The Complete Streets Law requires that when a road is built, designers must take into account the needs of cyclists and pedestrians.
  • Spencer Haugh joins Vittoria inside sales team
    bicycleretailer.com - Vittoria has hired Spencer Haugh as inside sales rep and logistics support. Haugh comes to Vittoria with a decade of experience in sales, marketing, event planning, logistics, and process improvement in the cycling industry.
  • Nathan Launches Inspirational Running Video Campaign
    sportsonesource.com - Nathan, a leader in hydration and visibility gear, introduced a new user-generated video campaign, “Journeys in Running.” The initiative calls for runners of all levels to share their personal stories, in an effort to provide inspiration and insight to others.
  • Meb Keflezighi to Make Masters Debut at Rock ‘n’ Roll San Diego
    running.competitor.com - The Suja Rock ‘n’ Roll San Diego Marathon and Half Marathon has been selected to host the USATF Masters Half Marathon National Championships, and Meb Keflezighi will make his masters debut at the May 31 event.
  • And the Fittest City in America Is…
    runnersworld.com - Of the 50 most populous metropolitan areas in America, Washington D.C. is considered the healthiest, according to the American College of Sports Medicine's annual ranking. It is followed closely by Minneapolis, San Diego, San Francisco, and Sacramento, California.
  • Exercise Fights Cancer Tumors Directly
    runnersworld.com - A cancer diagnosis is life-shattering, so patients often fall into a deep depression, which makes recovery all the more difficult. But research published in the Journal of the National Cancer Institute indicates that exercise can improve cancer outcomes.

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