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    Friday, May 22, 2015
  • Madison Marathon Offers Innovative New Energy On Course
    Race Day Events, LLC
    The Madison Marathon Events series has partnered with GLUKOS to put a new energy product into the hands of runners. GLUKOS is made with all-natural glucose—the form of energy used by all life on earth, and the only energy your body can really use. The more strenuous the activity, the
  • Wisconsin’s Dairyland Dare And Hincapie Sportswear Strike 3-year Deal
    SyklusSport LLC
    DODGEVILLE, WI – The Wisconsin Dairyland Dare has signed a three year contract with Hincapie Sportswear (Greenville, NC) for the event’s cycling apparel. Dairyland Dare has held a strong local and Midwest-regional presence since its inception in 2006. Following a management change with the event earlier this year, event director Russel
  • Thursday, May 21, 2015
  • USA Cycling Approves IRONMAN University™ as Continuing Education Provider
    TAMPA, Fla. (May 21, 2015) — IRONMAN University™, an innovative and intuitive on-line education and certification platform that offers instruction for coaches and endurance athletes of varying skills and abilities, has been approved by USA Cycling as a certified Continuing Education Unit (CEU) Provider. “Continuing Education is vital for coaches
  • P3R Selected to Receive 2015-2016 Champions for Healthy Kids Grant for Project R.U.N.
    Pittsburgh Three Rivers Marathon, Inc. (P3R)
    (PITTSBURGH, PA) Pittsburgh Three Rivers Marathon, Inc. (P3R) was one of two Pennsylvania nonprofit organizations selected for the 2015-2016 Champions for Healthy Kids Grant presented by the Academy of Nutrition and Dietetics Foundation. The $20,000 grant will support P3R’s Project R.U.N. (Reaching Underserved Neighborhoods), an initiative to bring the Kids of STEEL program to
  • Astronaut honoured as Great Canadian for Canada D’EH 5K Run
    Amherstburg, Ontario, May 21 2015 — Col. Chris Hadfield is named a ‘Great Canadian’ and honoured with a medal. The Canada D’Eh Run is one of the largest and most bombastic patriotic Canada Day events in the country.  Every year the participants get to choose whom they name as a ‘Great Canadian’
  • Strong US Team headed to IAU Trail World Championships
    American Trail Running Assoc.
    Team USA will be among the 39 countries to be represented at the IAU Trail World Championships on Saturday, May 30, in Annecy-le-Vieux, France. The start and finish for the 86-kilometer trail race will be at Plage d’Albigny. The course will include 5,300 meters of total climbing and will test the
  • Live Grit now Powered By Universal Sole in West Loop
    Universal Sole
    Live Grit opened its doors just over a year ago with the desire to grow the community of athletes participating in endurance sports through a spirit of inclusiveness and an atmosphere of fun.  As Live Grit celebrates its first anniversary, it’s already large community of triathletes, swimmers, runners and cyclists
  • Challenged Athletes Foundation Announces Ashworth Awards As ‘Official Awards Sponsor’
    Challenged Athletes Foundation
    The Challenged Athletes Foundation® (CAF) is proud to announce their partnership with Ashworth Awards. Ashworth will be the Official Awards Sponsor of CAF’s signature events, providing the medals and award recognition to athletes and fundraisers for their amazing contribution to CAF’s mission. Through this partnership, CAF will continue its mission
  • First Financial Bank To Become Presenting Sponsor of TRIFECTA Triathlon
    Cadence Sports, Inc.
    Possum Kingdom Lake, TX – The TRIFECTA Triathlon is continuing its partnership with First Financial Bank for the 2015 edition. The Sprint and Olympic distance triathlon is entering its 4th year of existence. With a gorgeous setting at Possum Kingdom Lake and the YMCA Camp Grady Spruce, TRIFECTA has doubled in
  • Working Together to Grow the Sport of Running at The Next Evolution
    Running USA
    WICHITA, Kan. – May 21, 2015 – For the first time, leaders across the non-traditional and traditional running space are coming together to discuss the similarities and differences between their events, with a focus on growing the sport of running as a whole. Join the discussion June 28-29 in Chicago
  • Madison Marathon Events Adds 5k And More In 2015
    Race Day Events, LLC
    The Madison Marathon Events series has added more options and entertainment to the 2015 schedule. On Saturday, a 5K race has been added to the already popular Twilight 10K event and on Sunday, Wheelhouse will take the stage for some musical entertainment after the Half Marathon. “We are excited to
  • TrainingPeaks Signs World Champion Triathlete Gwen Jorgensen
    TrainingPeaks has announced they will be sponsoring professional triathlete Gwen Jorgensen through the 2016 Olympics. With the goal of winning gold, Jorgensen will continue to use TrainingPeaks to prepare for the biggest race of her career. A TrainingPeaks user since 2010, Jorgensen knows the value of having a single place
  • Wednesday, May 20, 2015
  • CHALLENGE RIMINI Prepares To Crown Europe’s Newest Champions
    Challenge Family
    CHALLENGERIMINI is ready to welcome a flood of triathletes from all over the world, heading to Italy to compete in the event that will crown the ETU European Half Distance European Champions.  More than 2,600 athletes from 25 countries will compete in what has become the leading half distance triathlon event
  • Currex MOTIONQUEST Offers Retailers Latest Footwear Analysis Technology with New Running Shoe and Insole Fitting System
    SMACK! Media
    Boston, MA (May 20, 2015)—currex, creators of award-winning sport-specific insoles, introduces MOTIONQUEST, an in-store shoe & insole fitting system that integrates the latest technology to allow retailers to quickly identify the ideal shoe and insole fit for multiple customers at one time. currex, globally known for its leading lab that
  • Beneficiaries Announced for RRCA West Regional 5k Champs in Tucson, AZ
    Southern Arizona Roadrunners
    The 9th Annual TMC Meet Me Downtown 5k Night Run and Walk is Arizona’s largest local 5k, with over 3,000 participants expected.  As part of the 2015 Gabe Zimmerman Triple Crown of races honoring the slain civil servant, Gabe Zimmerman, the event raises over $25,000 for local organizations. Produced by
  • Dallas Marathon Opens 2015 Race Registration with Limited-Time Early Pricing
    Dallas Marathon
    DALLAS (May 20, 2015) – Registration for the 45th running of the Dallas Marathon, Half Marathon and Behringer Relay launched today at dallasmarathon.com. Organizers of Texas’ oldest marathon are offering limited-time early registration pricing. Dallas Marathon registration season kicks off in an entertaining fashion each year, and for 2015 the
  • ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear
    Rudy Project North America
    DENVER, CO– As a leader in prescription sports eyewear, Rudy Project is proud to launch the latest advancement in RX photochromic lens technology: ImpactX-2. This new generation of the award-winning Rudy Project ImpactX lens has been updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via
  • Tuesday, May 19, 2015
  • Sheryl Crow to Headline Humana Rock ‘n’ Roll Virginia Beach Half Marathon
    Competitor Group, Inc.
    Virginia Beach, VA – May 19, 2015 – In partnership with the American Music festival, Sheryl Crow will headline the post-race concert at the Humana Rock ‘n’ Roll Virginia Beach Half Marathon on Sunday, September 6. Crow will perform at the main stage that evening for 20,000 runners and thousands of spectators
  • “The Hammer” – The Bicycle Race of a Lifetime
    Race Across America
    Hornsby Films to host exclusive preview screening of their new documentary, The Hammer, at Surfside Tap Room during RAAM week 2015 Oceanside, CA – May 19, 2015 – The world’s toughest bicycle race is about to be seen in a whole new light. Hornsby Films’ new documentary about one rookie cyclists’
  • Runners of All Ages Get Their “Game On” at 2015 DICK’S Sporting Goods Pittsburgh Marathon
    Pittsburgh Three Rivers Marathon, Inc. (P3R)
    (Pittsburgh, PA) The 7th DICK’S Sporting Goods Pittsburgh Marathon weekend on May 1-3 drew an event record number of participants and successfully challenged runners of all ages and abilities to get their “Game On” in events that ranged from a Toddler Trot to the classic 26.2 mile Marathon. The #GameOnPGH

Industry News

    Friday, May 22, 2015
  • Foot Locker’s Q1 Earnings Climb 13.6 Percent
    sportsonesource.com - Foot Locker Inc. reported first-quarter earnings jumped 13.6 percent to $184 million, or $1.29 a share. Results easily topped Wall Street's consensus estimate of $1.23 a share.
  • New Interbike area to welcome first-time European brands
    bicycleretailer.com - Interbike is launching a new turnkey-booth section at this year's show, designed to highlight European brands seeking to enter the U.S. market for the first time. EU@Interbike will spotlight up to 20 brands in the newly expanded Hall E.
  • Thursday, May 21, 2015
  • Nike Opens Women’s Store in London
    sportsonesource.com - Nike opened its first women’s-only store in Europe on King’s Road in London. The 2,228-square-foot store marks Nike's third store dedicated to women.
  • Do Race Lotteries Violate the Law?
    runnersworld.com - A recent ruling against the company behind Ironman events calls into question the legality of one method of race registration. On May 13, the World Triathlon Company—which organizes Ironman events—agreed to forfeit $2.76 million in funds that it charged athletes to win the chance to compete in the Ironman World Championship in Kona, Hawaii.
  • Smart water bottle will alert users when they are not drinking enough
    bicycleretailer.com - The Hidrate Me Smart Water Bottle, which will launch a Kickstarter.com crowd-funding campaign June 1, will alert the user to appropriate drinking levels based on temperature, humidity, elevation and personal settings. The bottle can by synced to fitness wearables to track water intake and activity level.
  • Is 100 Miles the New Marathon?
    runnersworld.com - Statistics indicate that 100–mile finishes in the United States have increased from 1,378 to 7,029 since 2003. In 2014, the number grew by 17 percent. So, is this now the point in this new age of running?
  • Wednesday, May 20, 2015
  • In 2014, A Record Number of Marathon Finishers
    runnersworld.com - According to Running USA’s 2014 Annual Marathon Report, 550,637 runners finished a 26.2 race last year, up more than 9,000 finishers from 2013. This means that more people in the U.S. than ever before can call themselves a marathoner.
  • Trek urges Wisconsin cyclists to oppose governor’s proposed budget cuts and bike tax
    bicycleretailer.com - Trek Bicycle's president, John Burke, is urging Wisconsin cyclists to contact their state lawmakers in support of the state's Complete Streets Law, which Gov. Scott Walker has proposed eliminating. The Complete Streets Law requires that when a road is built, designers must take into account the needs of cyclists and pedestrians.
  • Spencer Haugh joins Vittoria inside sales team
    bicycleretailer.com - Vittoria has hired Spencer Haugh as inside sales rep and logistics support. Haugh comes to Vittoria with a decade of experience in sales, marketing, event planning, logistics, and process improvement in the cycling industry.
  • Nathan Launches Inspirational Running Video Campaign
    sportsonesource.com - Nathan, a leader in hydration and visibility gear, introduced a new user-generated video campaign, “Journeys in Running.” The initiative calls for runners of all levels to share their personal stories, in an effort to provide inspiration and insight to others.
  • Meb Keflezighi to Make Masters Debut at Rock ‘n’ Roll San Diego
    running.competitor.com - The Suja Rock ‘n’ Roll San Diego Marathon and Half Marathon has been selected to host the USATF Masters Half Marathon National Championships, and Meb Keflezighi will make his masters debut at the May 31 event.
  • And the Fittest City in America Is…
    runnersworld.com - Of the 50 most populous metropolitan areas in America, Washington D.C. is considered the healthiest, according to the American College of Sports Medicine's annual ranking. It is followed closely by Minneapolis, San Diego, San Francisco, and Sacramento, California.
  • Exercise Fights Cancer Tumors Directly
    runnersworld.com - A cancer diagnosis is life-shattering, so patients often fall into a deep depression, which makes recovery all the more difficult. But research published in the Journal of the National Cancer Institute indicates that exercise can improve cancer outcomes.
  • Triathlon canceled after cyclist murdered
    slowtwitch.com - John Jacoby, a 48-year-old man who was a part-time park caretaker for the town of Windsor, Colorado was shot twice and killed Monday morning while riding his bike. A Pelican Fest Triathlon official announced that the 2015 event would be canceled due to safety concerns that the shooter is still at large and speculation that this murder may have been related to a recent series of shootings.
  • Tuesday, May 19, 2015
  • Dick’s Sporting Goods reports increased net sales in Q1
    bicycleretailer.com - Dick’s Sporting Goods, Inc. reported a sales increase of 8.8 percent in its first quarter, which ended May 2.
  • A cyclist who got a flat tire gets hammered with a 2-minute penalty for letting an opponent lend him a wheel
    businessinsider.com - Race favorite Richie Porte had a forgettable day at the Tour of Italy on Tuesday after he flatted on the run-in to the finish of stage 10, accepted a wheel from a rider on another team, then got hit by the race jury with a two-minute time penalty for taking the wheel.
  • Wigwam Named Official Sock of Urban Mudder
    sportsonesource.com - Wigwam Mills has agreed to serve as the official sock of Urban Mudder, the new athletic challenge founded by event organizer Tough Mudder Inc.
  • Adidas Outdoor Partners with We-Cycle
    sportsonesource.com - Adidas Outdoor partnered with We-Cycle, a nonprofit bike sharing initiative to reduce both carbon emissions and traffic congestion in Aspen, CO. Adidas Outdoor has signed on as title sponsor of the WE-cycle program, now open for the 2015 season.
  • Running USA: U.S. Marathons Hit Another All-Time High
    sportsonesource.com - The Running USA 2014 Marathon Report identified a record number of finishers - 550,637, up from 541,000 in 2013. There were also a record 1,200+ marathon events in 2014.
  • Why Older Runners Are Ultrarunners
    nytimes.com - Older ultramarathoners do not seem to suffer injury to any greater degree than those running shorter distances, according to findings from various studies. Consistent in their habits, aging ultrarunners are exploring new boundaries for physical activity that previous older generations would never have imagined, much less tried.
  • Could Your Next Running Partner Be a Drone?
    runnersworld.com - Researchers are looking at ways technology helps us become more active. The latest? Researchers at the Exertion Games Lab at RMIT University in Australia examined the experience of running with a drone.
  • Monday, May 18, 2015
  • SFIA releases reports on participation in 25 sports
    bicycleretailer.com - The Sports & Fitness Industry Association published the first 25 sport and fitness participation. These reports provide an analysis and breakdown of participation demographics by specific sport or fitness activity, including bicycling, triathlon and stationary cycling.
  • Giro director confirms U.S. start back on radar
    velonews.competitor.com - Giro director Mauro Vegni confirmed to VeloNews that the Giro in the United States could be an opportunity that is closer than people think, bringing the Giro experience to growing European economies, and to other regions, like the United States and East Asia.
  • Challenge Family Cancels Oman Race
    triathlon.competitor.com - Due to conflict in a bordering nation of the Arabian country of Oman, the Challenge Family announced today it has chosen to cancel the Challenge Oman race, originally scheduled to take place Aug. 7, 2015.
  • Epson is Official Timing Partner of the Vitality World Triathlon London 2015
    triathlonbusiness.com - The Vitality World Triathlon London event has announced that Epson, the creator of the innovative new Runsense SF-810 sports monitor, has come on board as the Official Timing Partner of the 2015 event.
  • SmartWool to Sponsor Ragnar Events
    sportsonesource.com - SmartWool has partnered with Ragnar Events and three of the country’s most popular trail race series. They will serve as the official sock supplier to the 2015 Gnar Runners, Steamboat Springs Running and Vail Mountain Trail Running Series, as well as the Ragnar Relay and Trail Series.
  • Report finds slight decrease in outdoor participation
    bicycleretailer.com - Nearly half of all Americans — 48.4 percent — participated in at least one outdoor activity in 2014, a decrease of 0.8 percent compared with 2013, according to the Outdoor Foundation’s 2015 Outdoor Recreation Participation Topline Report.
  • Sunday, May 17, 2015
  • Newport News spent $200K on One City Marathon weekend
    dailypress.com - The city paid $200,000 to put on its inaugural One City Marathon, of which $100,000 was the budget for the marathon itself, where only 83k was used, and the remaining $17,000 was divided among three charities.
  • Saturday, May 16, 2015
  • Tinder Partners with Urban Mudder
    obstacleracingmedia.com - In what comes as a very interesting news to us, Urban Mudder is having a 5 day promotional partnership with Tinder, an online dating site. Since Tough Mudder is a social brand that is moving in a new exciting direction, what better match for them than the equivalent of the dating world – Tinder?

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