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    Monday, March 27, 2017
  • Over 3,700 Participants Attend Fourth Annual Livermore Half Marathon
    Livermore Half Marathon & Kaiser Permanente 5K
    LIVERMORE, Calif., March 27, 2017 – Over 3,700 participants attended the fourth annual Livermore Half Marathon & Kaiser Permanente 5K in Livermore, California, on Sunday. The race start, finish and RunLiv Wine and Beer Festival took place in historic Downtown Livermore, with the race route passing through areas of the… ›
  • Competitor Magazine Awards Editor’s Choice to the Altra Superior 3.0, Calling it “One of the Best Trail Shoes Ever Made.”
    Altra Footwear
    (Logan, UT— March 27, 2017) Altra’s minimally cushioned trail shoe, the Superior 3.0, was awarded Editor’s Choice by Competitor magazine in the March 2017 issue. This shoe has been highly reviewed and well-loved by trail runners, backpackers, hikers and off-road racers thanks to its light weight, great traction and comfortable… ›
  • Tough Mudder Selects ACTIVE Network as Event Technology Provider For Its Global Events
    ACTIVE Network
    Dallas – March 27, 2017 – ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, today announced it has signed a multi-year agreement with Tough Mudder Inc., a leading active lifestyle brand and endurance events company, to be its exclusive provider of… ›
  • Feetures! Announces Sponsorship of Kyle Merber
    Feetures!
    Charlotte, NC – March 27, 2017 – Feetures!, a leading performance running sock company, announces the sponsorship of elite middle distance runner Kyle Merber. A member of the world record setting-distance medley relay team, Merber will enter the 2017 outdoor season vying for his first world outdoor team. Recently, Merber… ›
  • Chequamegon entry spots still available for a limited time
    Life Time Fitness
    Registration for the Chequamegon Fat Tire Festival 40 mile and Short & Fat 16 mile mountain bike events is nearing capacity. The Chequamegon 40 mile race is limited to 2,100 riders and the 16 mile Short & Fat capacity is 1,000 participants. At the time of this writing, the Chequamegon… ›
  • Endurance Alliance Announces Red Bull Community Partnership
    Endurance Alliance, LLC
    DALLAS, Texas, March 27, 2017 – Endurance Alliance and Red Bull are now partners in a shared endeavor to positively impact the sport of triathlon at the local, grassroots level. One of those ways is the provision of Red Bull energy drinks to Endurance Alliance members for performance needs in… ›
  • Jakes Off-Road Triathlon Six-Time Winner to Race 2017 Jamaican Event
    Event Media, Inc.
    Treasure Beach, St. Elizabeth, JAMAICA W.I. – The most dominant female triathlete and road racer in Jamaica, six-time winner of Jakes, Ms. Elisabeth Mondon, has confirmed today that she will race the 2017 iteration of the Co-World’s Oldest Off-Road Triathlon – Jakes Off-Road Triathlon on Saturday April 29, 2017. Elizabeth… ›
  • Austin Marathon Makes Donation to Camp Kesem – UT
    High Five Events
    AUSTIN, Texas, March 27, 2017 — The Austin Marathon® presented by NXP is proud to present Camp Kesem – University of Texas with a donation of $3,671.25. Camp Kesem is receiving this donation because they won a monthlong Austin Gives Miles social media contest that determined Chikage Windler, CBS Austin… ›
  • Denver Mattress Company Partners with ReST for National Distribution
    ReST Performance
    (ATLANTA, GA— March 27, 2017) — Denver Mattress Company (“Denver Mattress”) is pleased to announce that it will now be selling the ReST Bed™ from sleep technology innovator, Responsive Surface Technology, LLC (“ReST”), in locations throughout the country. For years, Denver Mattress has been ranked as one of the very… ›
  • Friday, March 24, 2017
  • Spectrum Sports Partners with Hydrapak for Upcoming RunCatalina Events
    Spectrum Sports Management
    Claremont, Calif – (March 24, 2017) – Spectrum Sports Management, the leading full-service sports management, production and sponsorship agency in Southern California, recently announced their partnership with Hydrapak, a brand redefining the future of hydration, for its upcoming Run Catalina events. The Run Catalina events include the upcoming Catalina Eco… ›
  • velofix Adds Premium Triathlon Brand Ventum to velofix DIRECT Program
    velofix
    velofix DIRECT, bike build and delivery program, has signed with triathlon racing bicycle manufacturer, Ventum. Ventum customers can now enjoy the ease and convenience of ordering their bike online and having it shipped directly to them. “At Ventum, our number one focus is customer experience. That includes much more than… ›
  • Thursday, March 23, 2017
  • XTERRA Pan Am Tour opener in Argentina this Saturday
    XTERRA
    The 2017 XTERRA Pan America Tour gets underway Saturday at the second-annual XTERRA Argentina Championship in San Juan. American Suzie Snyder, the reigning Pan Am Tour Champ, says she had a good off-season and is ready to start her title defense on Saturday. “I feel cautiously good about the upcoming… ›
  • Marine Corps Marathon Lottery Open through March 29
    Marine Corps Marathon
    QUANTICO, VA (March 23, 2017) – Committing to run a marathon is no easy task, but runners worldwide will soon take on the challenge to run the 42nd Marine Corps Marathon (MCM) as the MCM Lottery is currently open for registration through March 29 at www.marinemarathon.com. The MCM Lottery is… ›
  • RACE-MANIA Summit & Expo selects All Sports Events as Official Timing Partner
    Sun Multisport Events LLC
    March 23, 2017, Boston, MA – Sun Multisport Events announced today that All Sports Events has been chosen as be the Official Timer for the RACE-MANIA Summit & Expo taking place this Sunday, March 26, 2017, at the Boston University Fit Rec Center in Boston, MA. All Sports Events provides cutting… ›
  • The Crowning of Champions: GFNY Mexico City determines King and Queen of Latin America
    Gran Fondo New York
    NEW YORK CITY, March 23, 2017 – The first-ever GFNY Regional Championship takes place in Mexico City with the GFNY Latin America Championship this Sunday, March 26. The race starts in the heart of the Latin metropolis and finishes in the mountains above the city. World record: none of the… ›
  • Wiivv launches Kickstarter campaign for the world’s first custom-fit sandals digitally mapped by your mobile phone
    Wiivv Wearables Inc.
    (March 23, 2017) — Today Wiivv launched a Kickstarter campaign for Wiivv Custom Fit Sandals, the world’s first custom sandal designed and 3D printed to fit the unique contours of feet, giving the wearer biomechanical support and unparalleled comfort. The company aims to transform the made-to-measure footwear market with their… ›
  • rabbit PRO Ashley Nordell Dominates 3 Days of Syllamo
    rabbit
    Santa Barbara, California — After three days and close to 100 miles of racing, rabbit PRO Ashley Nordell emerged victorious on Sunday at the 3 Days of Syllamo trail running stage race in the Ozark Mountains of Arkansas. The race provides a true test of a runner’s spirit and tenacity,… ›
  • Newly-Published Study Reinforces Efficacy of Hotshot In Preventing and Treating Muscle Cramps
    HOTSHOT
    BOSTON, MA – March 23, 2017 – Despite the prevalence of muscle cramps, these debilitating and sometimes competition-ending occurrences are poorly understood and can be crippling for athletes at any level. Millions of athletes and fitness enthusiasts suffer from painful, unpredictable and game-stopping muscle cramps that affect strength and physical… ›
  • St. Anthony’s Triathlon Announces 2017 Pro Athlete Start List
    St. Anthony's Triathlon
    PETERSBURG, Fla. – St. Anthony’s Triathlon has announced the initial list of Pro athletes that will toe the line at this year’s race, to be held on April 30th, 2017. The 34th annual St. Anthony’s Triathlon will host approximately 3,000 athlete participants over the course of the weekend, and has… ›
  • KASK Proudly Partners With IRONMAN and World Triathlon Champion Leanda Cave
    TEMPO SPORTS MARKETING
    KASK is delighted to support one of the most decorated female triathletes in history – Leanda Cave. Driven to succeed, Leanda was the first female triathlete in the history of the sport to win both the Ironman Triathlon and Ironman 70.3 World Championship in the same year. Leanda will train… ›
  • The Professional Triathletes Organisation Announces Dave Scott And Karen Smyers As USA Team Captains For The Collins Cup
    Professional Triathletes Organisation
    LONDON, UK AND BOULDER, CO: The Professional Triathletes Organisation today announced the appointment of Dave Scott, 6x IRONMAN World Champion, and Karen Smyers, Olympic Distance World Champion and IRONMAN World Champion, as USA Team Captains for The Collins Cup.  The Collins Cup is a first of its kind global competition… ›
  • GLUKOS Energy Opens RSVP to Oceanside Event Featuring Ironman World Champion Jan Frodeno
    GLUKOS Energy
    SCOTTSDALE, AZ (March 23, 2017) – GLUKOS Energy announces today its “Smoothies With Jan” event, where current 2x Ironman World Champion Jan Frodeno will mix and mingle with athletes, race participants and media while sampling his favorite GLUKOS Protein recovery smoothie and offering race course tips for the Oceanside 70.3… ›
  • Wednesday, March 22, 2017
  • Tremendous growth for GFNY Uruguay
    Gran Fondo New York
    Vistiors from nearby Montevideo, Buenos Aires and the Brazilian metropoles Rio de Janeiro and Sao Paulo as well as far beyond flocked to Punta del Este in Uruguay to combine GFNY racing with a vacation. GFNY Uruguay more than doubled its registered riders from the inaugural 2016 edition, to over… ›
  • Innovative Timing Systems Partners with White Sands Missile Range
    Innovative Timing Systems
    St. Louis, MO / White Sands Missile Range, NM: The Bataan Memorial Death March conducted at White Sands Missile Range, is a challenging march through the high desert terrain in honor of the heroic service members who survived and died during the Bataan Death March of World War II. To… ›
  • Record-setting performance at Chuckanut 50K
    American Trail Running Assoc.
    In spite of less-than-ideal weather conditions, both Max King and Hayden Hawks went under King’s 3:35:42 course record set in 2014, on Saturday, March 18, at the 25th running of the Chuckanut 50K in Bellingham, WA. The 37-year-old Bend, Oregon resident clocked a stellar performance of 3:33:11 with Hawks, 26,… ›
  • Strider Bikes Brings Two-Wheeled Toddler Fun to Dallas Color Run
    Strider Sports Intl. Inc.
    Rapid City, SD (March 22, 2017) — Strider Bikes, the world’s leading manufacturer and marketer of children’s no-pedal balance bikes, is pleased to announce it is participating in The Color Run in Dallas, Texas March 25th, with a Strider Adventure Zone for toddlers. The Strider activation in the fun and… ›
  • New England Triathlon Tour events announced for 2017.
    New England Endurance Events
    BOSTON – Twelve iconic New England triathlon races have been selected for inclusion into the New England Triathlon Tour for 2017. The events are: June 3:   King Pine Triathlon  (Madison NH) June 11: Sebago Lake Triathlon  (Casco ME) June 17: Hyannis 1 Triathlon  (Cape Cod MA) July 5:    Pat… ›
  • ReST Partners with CrossFit Star Kari Pearce
    ReST Performance
    (ATLANTA, GA— March 22, 2017) — Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with the “Fittest American Woman” CrossFit athlete, Kari Pearce. As part of her training and recovery, Kari sleeps on a ReST Bed™ which was designed to help athletes sleep better and recover faster. Pearce… ›
  • LEGEND® Compression Wear releases new RED socks and sleeves in collaboration with Black Men Run
    LEGEND® Compression Wear
    Over the last 18 months, LEGEND® has enjoyed a national partnership with the organization Black Men Run (BMR). Black Men Run’s mission is to encourage health and wellness among African American men by promoting a culture of running/jogging to stay fit resulting in “A Healthy Brotherhood”. “We met co-founder Edward… ›
  • Max Performance signs on as Official Event Badge Sponsor of the 2017 RACE-MANIA Summit & Expo
    Sun Multisport Events LLC
    Boston, MA – Sun Multisport Events today announced that Max Performance – a leading multisport event production company with events in New England – will be the Official Event Badge Sponsor of the 2017 RACE-MANIA Summit & Expo. RACE-MANIA is the definitive kick-off to the new season for 2,000+ endurance athletes… ›
  • World T.E.A.M. Sports’ Face of America Athlete Giving it Her All
    World T.E.A.M. Sports
    Bayshore, New York, March 22, 2017: Adaptive Army veteran, Donna Zephrine, is no stranger to challenges. Having participated in several World T.E.A.M. Sports (WTS) events over the last few years — the Face of America (FOA) in 2015 and 2016; the 2015 Face of America Liberty from West Point Academy
  • Outside TV Features Expands: 24/7 On-Demand Adventure Sports Films
    Outside Television
    (Westport, CT.) March 20th, 2017 – Outside TV, the leading provider in adventure sports content, introduces Outside TV Features, now accessible on-demand via leading streaming platforms such as Amazon Prime Video via Amazon Channels, iOS, Apple TV, Android, ROKU, and Amazon Fire TV, providing instant 24/7 access to the premier
  • Tuesday, March 21, 2017
  • Finalists for New TV SERIES “IRONMAN: Quest For Kona” To Be Unveiled
    IRONMAN®
    TAMPA, Fla. (March 21, 2017) — IRONMAN, a Wanda Sports Holding company, announced today that the 13 finalists for the new broadcast series titled “IRONMAN: Quest for Kona” have been selected. The athletes will be unveiled over the coming weeks on IRONMAN social and digital platforms, including Facebook, Twitter, Instagram and www.ironman.com beginning Wednesday, March 22, 2017. “We… ›
  • SH+ introduces its Shalimar Pro Cycling Helmet
    Gizmo Cycling
    March 21 2017 – Las Vegas, NV – Straight from Italy, Gizmo Cycling’s Italian Bicycle Helmet distributor SH+, officially announced the launch of its Shalimar Pro Cycling Helmet. “SHALIMAR PRO is the result of our experience and know-how in the production of cycling helmets. The Helmet combines elegance to brilliant… ›
  • Yuengling Shamrock Marathon Weekend in Virginia Beach Recap
    J&A Racing
    March 21, 2017, VIRGINIA BEACH: On March 17-19, J&A Racing hosted close to 25,000 runners and walkers at the 45th running of the Yuengling Shamrock Marathon Weekend, a three-day event which featured a two-day Sports & Fitness Expo and five separate races in Virginia Beach, Virginia. Founded in 2003 when… ›
  • First ever GFNY Stage Race delivered
    Gran Fondo New York
    NEW YORK CITY, March 21, 2017 – The first ever GFNY Stage Race took place from March 17-19 in Italy’s Lazio region south of Rome. San Felice Circeo hosted the opening uphill time trial and the following 62km road race stage. The 132km granfondo with start and finish in Terracina… ›
  • Race Across America and Terrano Announce Partnership
    Race Across America
    Boulder, CO (March, 2017) – Race Across America (RAAM) is happy to announce a multi-year partnership with Terrano. 2017 marks the 36th year for Race Across America (RAAM) – The World’s Toughest Bicycle Race.  Riders come from across the globe to race 3,000 miles coast-to-coast across the USA.  RAAM is… ›
  • Whole Foods Market Fuels Oakland Marathon
    Oakland Running Festival
    Oakland, CA (March 21, 2017) — Corrigan Sports Enterprises (CSE) announced today Whole Foods Market will provide all on course food and healthy snacks for the Oakland Running Festival. The eighth annual event on April 2 will attract 10,000 runners from more than 30 states and eight foreign countries to… ›
  • Divas® Running Series Unveils Innovative Finisher Medals for 2017
    Divas Running Series
    MIAMI, FL- The Divas® Running Series is excited to unveil its finish medals for 2017 featuring a jaw-dropping design along with jewelry compatible with bracelets from well-known brands Pandora® and Chamilia®. Now finishers of all distances, half marathon and 5K, can proudly display their achievement in jewelry form by wearing… ›
  • BUFF® Welcomes New Director of Sales to USA Team
    Buff USA
    Santa Rosa, CA, March 21st, 2017 — Buff, Inc., the U.S. subsidiary of Original Buff, SA creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are honored to announce the addition of Kristin Moynihan Greenbaum as U.S. Director of Sales for Buff, Inc. As a 6-year veteran in… ›
  • Title Nine and Mermaid Series Join Forces to Bring Women More Races in More Places
    Title Nine
    Emeryville, CA, March 21, 2017 – A new partnership between women’s apparel company Title Nine and race organization Mermaid Series will bring more races to more women in 2017. From March to November, the T9 Mermaid Race Series will offer triathlon, duathlon, cycling, and running events for women athletes of… ›
  • Morris & Garritano Hosts 2017 SLO Marathon New Course Preview Run
    Race SLO
    SAN LUIS OBISPO, Calif. – (March 21, 2017) – SLO Marathon, Half Marathon + 5K sponsor Morris & Garritano will be hosting a preview run of the new course on Saturday, March 25 from 6:30am – 12:00pm, meeting at their headquarters, 1122 Laurel Lane, San Luis Obispo. The 10 or… ›
    Monday, March 27, 2017
  • Precision Hydration works up a sweat with ÖTILLÖ Swimrun triathlonbusiness.com - As part of a newly confirmed sponsorship deal, specialist hydration and nutrition firm Precision Hydration will provide end-to-end personalised hydration solution to athletes racing ÖTILLÖ Swimrun World Series events in 2017.
  • Bike rental provider Blazing Saddles partners with Spinlister Pro bicycleretailer.com - Spinlister, which began as an online peer-to-peer bike rental platform has signed a long-term agreement with Blazing Saddles, which has 11 rental locations in San Francisco and New York City, with more than 2,000 bikes to rent across its locations.
  • Susanne Puello leaves Accell’s Winora Group, citing ‘irreconcilable differences’ bicycleretailer.com - Susanne Puello, a long-time managing director of the Winora Group, is leaving the company, citing "Irreconcilable differences regarding the new reorganization activities ('refined strategy') of the Dutch Accell Group."
  • Brazilian cycling team faces 2nd ban for persistent doping thenewstribune.com - Brazilian team Soul Brasil Pro Cycling faces another ban from racing after two more riders were implicated in doping. The team will be judged by the ITU disciplinary panel which can impose bans of up to one year.
  • Thursday, March 23, 2017
  • Rapha plans weekend ride events in 20 cities bicycleretailer.com - Rapha is planning a traveling series of weekend rides and events in 20 cities this year, starting in May in Boulder, Colorado.
  • The Next Runner To Win The World Marathon Majors Will Make A Lot Less Money flotrack.or - The World Marathon Majors announced a huge change in its prize money, and it basically amounts to cutting pay for runners by 35 percent, increasing pay for wheelchair athletes by 30 percent, giving 25 percent of the money it was spending on prizes to charity.
  • Wednesday, March 22, 2017
  • POC extends sponsorship of Ibis enduro team bicycleretailer.com - POC is continuing its sponsorship of the Ibis Cycles Enduro Race Team for the 2017 season. This year team riders will use POC's Tectal Race and Coron helmets, Crave sunglasses and Cornea goggles, VPD knee and elbow pads and the new Resistance Pro Enduro jerseys and shorts.
  • New Belgium Brewing’s Tour de Fat planned for 33 cities this year bicycleretailer.com - New Belgium Brewing's "Fat Tire presents the Tour de Fat" is back for its 18th season and will include events in 33 cities this year. The events center around beer, music, and bikes and kick off May 20 in Asheville, N.C. and wrap up Oct. 7 in Tempe, Arizona.
  • Tuesday, March 21, 2017
  • Trail Runners Join the Fight for Public Lands outsideonline.com - A new initiative called Run Wild wants to give runners a platform to make their voices heard.
  • National Bicycle Insurance Agency Signs Sea Otter Classic Cycling Festival Sponsorship finance.yahoo.com - Velosurance, a national bicycle-specific insurance agency, has partnered with Markel Personal Lines insurance and signed a three-year contract to sponsor the Sea Otter Classic Cycling Festival, held in April each year in Monterey, California.
  • SRAM hires Sara Jarrell as new women’s program coordinator bicycleretailer.com - Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.
  • USA Cycling announces American Road Calendar velonews.com - Twelve races have been designated as part of a new American Road Calendar, USA Cycling announced. The purpose of the American Road Calendar is to provide strong domestic road events with the opportunity to achieve UCI recognition.
  • Why Adidas Is Taking Legal Action Against Asics footwearnews.com - Adidas filed a patent-infringement suit against Asics America Inc. and its technology partner, FitnessKeepers Inc. Asics purchased FitnessKeepers in early 2016 to bolster its digital capabilities. As part of the deal, the company acquired FitnessKeeper’s popular RunKeepers app, now used by more than 45 million people.
  • Nike shares slip as revenue falls shy of estimates cnbc.com - Nike reported earnings of 68 cents per share for the fiscal third quarter on total sales of $8.43 billion. Analysts were expecting Nike to report earnings of 53 cents on revenue of $8.47 billion.
  • Monday, March 20, 2017
  • Fleet Feet’s Jeff Phillips Exits sgbonline.com - Jeff Phillips has stepped down as president and CEO of Fleet Feet Sports. In a statement, Joey Pointer, CFO of Fleet Feet Sports, said he will be partnering with the Fleet Feet Sports board of directors “to lead the company through this change.”
  • Squeezy is new nutrition partner of DATEV Challenge Roth triathlonbusiness.com - Starting this year, Germany’s Squeezy Sports Nutrition will provide the participants of DATEV Challenge Roth with nutrition products, having inked a three-year deal to become the iconic event’s official nutrition partner.
  • Kennerly Looks To Jump Start Palm Beaches Marathon runnersweb.com - Kenneth Kennerly, who last year formed the event and consulting firm K2 Sports Ventures which acquired ownership of the former Eau Palm Beach Marathon & Run Fest from the Chamber of Commerce of the Palm Beaches, is deep into plans to revive the traditional event December 1-3, 2017.
  • Strongbars Nutrition’s Pure Strength Named Official Protein Bar of the 2017 Obstacle Course Racing World Championships ocrworldchampionships.com - As part of the partnership, Strongbars Pure Strength protein bars will be featured at the 2017 OCR World Championships, including at course aide stations and the finish-line.
  • Sunday, March 19, 2017
  • Murray wins Super League overall slowtwitch.com - After Day 1 and Day 2 wins, Richard Murray took third place in the Day 3 Eliminator format and thus captured the $100,000 check for the overall title at the Super League Triathlon at Hamilton Island, Australia.

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