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    Wednesday, July 1, 2015
  • IRONMAN Announces New Start Times for IRONMAN® World Championship and IRONMAN 70.3® World Championship
    IRONMAN®
    TAMPA, Fla. (July 1, 2015) – IRONMAN announced today changes to the swim starts for its World Championship events. For the 2015 IRONMAN® World Championship presented by GoPro, the men’s age-group race will begin at 6:55 A.M., with the women’s age-group race starting fifteen minutes later at 7:10 A.M. As
  • International field lines up for Challenge St Andrews
    Challenge Family
    CHALLENGESTANDREWS race week has arrived. This weekend will feature the top amateur and professional athletes in the sport racing in the beautiful seaside resort town of St. Andrews-by-the-Sea. One of Canada’s oldest tourist resorts, featuring the iconic Algonquin Resort, St Andrews has been a tourist destination for over a century.  This
  • Eversource Hartford Marathon and Half Marathon Earns Gold Certification from the Council for Responsible Sport
    Council for Responsible Sport
    July 1, 2015— EUGENE, OR—The Hartford Marathon Foundation, producer of the Eversource Hartford Marathon and Half Marathon, has earned Gold Level certification by the Council for Responsible Sport (Council) for its social and environmental sustainability initiatives. This is the second certification for the event, held October 11, 2014— the first was
  • HOKA ONE ONE Athletes Shine at USATF Championship, Western States
    HOKA ONE ONE
    Richmond, Calif. (July 1, 2015) — Racing a range of distances, HOKA ONE ONE® (a division of Deckers Brands NYSE: DECK) athletes had a hugely successful weekend on the track and trail. Nicole Tully won the 5,000-meter race at the USA Track & Field Outdoor Championships in Eugene, Oregon —
  • Tuesday, June 30, 2015
  • Swift USA Bicycles Signs Backbone Media To Manage Communications
    Swift USA
    RENO, Nev. (June 30, 2015) – Swift USA, LLC, distributor of purpose-built race bikes for road, time trial and mountain, names Backbone Media its agency of record to manage public relations and strategic communications. Swift USA will begin distributing SwiftCarbon Bikes in the U.S. for the first time starting this summer. Former
  • Fit Rankings signs as Sponsor of Marathon Relays
    High Five Events
    Austin, TX – June 30, 2015 – FitRankings  and High Five Events are proud to announce FitRankings as the Corporate Team Division sponsor at the Car2Go Marathon Relays. The FitRankings Corporate Team Division will include these categories: Advertising / Marketing / Media, Health & Fitness, Education, Engineering, Government, Service Industry, and Technology. “We are very excited to have Fit Rankings as the
  • Waddell & Reed KC Marathon Medals have arrived
    Kansas City Sports Commission
    KANSAS CITY, MO (June 30, 2015) – Medals for the 2015 Waddell & Reed Kansas City Marathon with Ivy Funds have been finalized and again will highlight the beautiful skyline of Downtown Kansas City with 3-D buildings.  The antique silver finish, die cast medals have a suncatcher feature that allows
  • Humana Amps Up Partnership with Rock ‘n’ Roll Marathon Series
    Rock 'n' Roll Marathon Series
    SAN DIEGO – June 30, 2015 – The Rock ‘n’ Roll Marathon Series today announced Humana Inc. (NYSE: HUM), a leading health and well-being company, as a series-wide partner and title sponsor of four running events – in Chicago (July 18-19, 2015), Virginia Beach, Va. (Sept. 5-6, 2015), San Antonio
  • Monday, June 29, 2015
  • Headsweats to Sponsor 2015-16 Triathlon Business International Conferences
    Headsweats/Triathlon Business International
    Cincinatti, OH — Headsweats, the world leader in performance headwear for endurance athletes, is pleased to announce their silver sponsorship of the 2015 Triathlon Business International Global Conference, taking place July 9-11, 2015, in Roth Germany, and the 2016 TBI Conference, taking place January 26-28, 2016, in Marina del Rey, CA.
  • ‘The Women’s Guide to Triathlon’ Now Available
    USA Triathlon
    COLORADO SPRINGS, Colo. — USA Triathlon, the National Governing Body for the sport of triathlon in the United States, and the organization’s women’s committee have released “The Women’s Guide to Triathlon,” with expert advice on training, techniques and equipment specifically for women participating in the sport. “The Women’s Guide to Triathlon”
  • Five Grand Tour Teams Part of Final Field of 16 at 2015 Tour of Utah
    Larry H. Miller Tour of Utah
    SALT LAKE CITY, UTAH – Three new men’s teams and seven women’s teams have accepted invitations to compete in Tour of Utah races this August. For the 2015 Larry H. Miller Tour of Utah, Aug. 3-9, the final field of 16 teams has been filled for the internationally-sanctioned 2.HC men’s stage race.
  • Riders conquer Mont Ventoux at inaugural GFNY race
    Gran Fondo New York
    A sold out field of 1,050 racers from 31 countries got to race like pros for a day at the inaugural Wear-DesignGFNY Mont Ventoux on June 28, 2015. With an exciting start in the town of Vaison-La-Romaine in Southern France’s Provence region, to the breathtaking finish atop the legendary Mont Ventoux,
  • Dye, Kaye Repeat Wins at Johnson & Johnson TriRock Philadelphia Triathlon
    TriRock Triathlon Series
    Philadelphia, PA – June 28, 2015 – Despite wet conditions, more than 3,000 participants biked, ran and rocked around Fairmount Park this weekend at the 11th annual Johnson & Johnson TriRock Philadelphia Triathlon presented by Philadelphia Insurance Companies (PHLY). Due to the weather, the event featured a modified duathlon course during the Sprint
  • Sunday, June 28, 2015
  • Potts Claims Third IRONMAN Coeur d’Alene Title while Jackson Earns First IRONMAN Title in Dominating Victories at 2015 IRONMAN Coeur d’Alene Triathlon
    IRONMAN®
    COEUR D’ALENE, Idaho (June 28, 2015) – Andy Potts (USA) and Heather Jackson (USA) showed grit and determination as they overcame high temperatures to earn wins at the thirteenth edition of IRONMAN Coeur d’Alene with times of 8:20:35 and 9:23:27, respectively. This was the third win for Potts at IRONMAN
  • GU Athletes Sweep Western States
    GU Energy Labs
    GU Vice President of Research, Development and Innovation Magdalena Boulet won the 2016 Western States Endurance Run in spectacular fashion in her very first 100-mile race with a time of 19:05:21, and Rob Krar, a GU-sponsored athlete, won his second consecutive title with a time of 14:48:59. Boulet used her
  • Friday, June 26, 2015
  • Challenge Venice, Italy, joins the Challenge Family
    Challenge Family
    A full distance triathlon in what is universally regarded as the world’s most beautiful city was today announced by CHALLENGEFAMILY with the launch of CHALLENGEVENICE, taking place on 5 June 2016. With the iconic Venetian skyline as a backdrop and a fast, flat course through the beautiful ‘Garden of Venice’ countryside, CHALLENGEVENICE is set to
  • Body Mechanics Brings Physical Therapy On Site For Athletes
    Race Day Events, LLC
    Madison, WI – Race Day Events, LLC is proud to announce a new partnership with Body Mechanics Physical Therapy. Clinic director Adam Lindsey, Madison’s only BikePT certified physical therapist, will be at a number of runs and triathlons this season offering short injury analysis sessions and advice on staying injury free. “As a
  • Pic2Go Same-Day Photo Sharing to Facebook: Driving Innovation, Digital Media Event Sponsorship, and New Performance Benchmarks in Race Photography
    CHOSEN Technologies
    BOONTON, NJ (JUNE 25, 2015) – Soon after CHOSEN Technologies announced its exclusive distribution of Pic2Go software at the 2015 Running USA conference, it has seen quick adoption at major events around the country, including the LIFETIME Fitness 13.1 Series, Premier Event Management’s Shamrockin’ Run 8K in New Orleans, and
  • Young Survival Coalition Announces 12th Annual YSC Tour De Pink® East Coast Ride
    YSC Tour de Pink
    June 26, 2015, Philadelphia, PA  — Young Survival Coalition (YSC), the leading nonprofit organization focused exclusively on the unique needs of young women affected by breast cancer, announced plans for the 12th annual YSC Tour de Pink® East Coast ride – the premier cycling ride designed to raise funds and to empower young women battling
  • Thursday, June 25, 2015
  • Hartford Marathon Foundation Seeks Nominations of Outstanding Community Contributors for Aiello Inspiration Team at Eversource Hartford Marathon
    Hartford Marathon Foundation
    June 25, 2015 – Glastonbury, CT – The Hartford Marathon Foundation is calling on athletes who dedicate efforts for community or charitable causes to submit an application to the Aiello Inspiration Team at the Eversource Hartford Marathon and Half Marathon. This team of inspirational and motivational athletes will represent the best examples

Industry News

    Wednesday, July 1, 2015
  • Extreme Endurance Running May Lead to Signs of Blood Poisoning
    runnersworld.com - Doing extreme endurance events for several hours may cause gut bacteria to seep into your bloodstream and cause poisoning, reports two new Australian studies.
  • Reynolds Cycling hires retired Olympic skier Billy Demong
    bicycleretailer.com - Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010.
  • Nike Chairman Phil Knight to Step Down
    sportsonesource.com - Phil Knight, the co-founder of Nike, has called time on a more than 40-year career as chairman of the sportswear company. Nike said on Tuesday that Knight has recommended that Mark Parker, the company's chief executive, should succeed him as chairman sometime next year. Further, the company also named Travis Knight, his son, as the newest member of Nike’s board of directors.
  • Andy Clarke, president of the League of American Bicyclists, stepping down after 12 years
    bicycleretailer.com - Andy Clarke is stepping down as president of the League of American Bicyclists, after a dozen years in the position. Clarke said he would take some time off to ride his bike and think about what he wants to do next.
  • Outdoor industry group hires new executive director
    bicycleretailer.com - The Outdoor Industry Association has hired Amy Roberts as its new executive director. Roberts currently works for Canada's Mountain Equipment Co-op, where she is director of sustainability and a member of the executive leadership team.
  • Sky to cease sponsorship deal with British Cycling
    bikebiz.com - 2016 will be the final year of the partnership between British Cycling and Sky. British Cycling chief executive Ian Drake said the 2 parties will remain firm friends and part with great mutual affection, having achieved amazing things together.
  • Strava and Garmin introduce live segment tracking on select devices
    velonews.competitor.com - Strava and Garmin have announced the introduction of live segment tracking on select Garmin Edge devices. The features of the live segment technology include a countdown to the start of segments and immediate results available on the screen of the device.
  • Yakima Announces New Headquarters
    sportsonesource.com - Yakima Products, Inc., a leader in vehicle racks and cargo solutions, announced plans to acquire the West End Building, located at Kruse Way in Lake Oswego, OR. Yakima is working with the City of Lake Oswego to finalize the $20.1 million purchase, scheduled to close by early August 2015.
  • Fitbit Still Outselling Apple Watch
    sportsonesource.com - According to Slice Intelligence, Apple Watch saw an initial spike in orders after its launch but Fitbit still outsold Apple Watch during its launch-month.
  • New Balance Launches New Global Brand Platform
    sportsonesource.com - New Balance debuted a new brand platform - Always in Beta - the brand’s promise "to relentlessly improve, to never stop pushing and to always strive for more."
  • Western Cities Ranked By ‘Most Polluted’ Air
    gearjunkie.com - For years, the American Lung Association’s annual State of the Air report has ranked Western cities as among the country’s most polluted. In this year’s report, cities in California’s Central Valley filled out the top five for both particle pollutioned ozone.
  • All aboard: GoPro in the heart of the peloton at Le Tour 2015
    triathlonbusiness.com - With GoPro on board as a new official supplier of the Tour de France, TV viewers will be able to see more of the race from inside the peloton. The event will be once again broadcasted in 190 countries through 100 channels, 60 of them offering it live to their audiences.
  • Tuesday, June 30, 2015
  • Trek, Scott, Wilier, Cannondale and Ridley unveil new road bikes
    bicycleretailer.com - Ahead of this weekend's Tour de France start, Scott and Trek have unveiled some new aero road bikes, just as Specialized did last week. Meanwhile, Ridley has launched its updated endurance road bike, the Fenix SL, and Cannondale unveiled its new SuperSix EVO Hi-MOD.
  • ASO to deliver real-time data from Tour riders
    velonews.competitor.com - Dimension Data announced that it will deliver real-time information on Tour de France riders for the first time in the history of professional cycling. In partnership with Tour organizer Amaury Sport Organisation, the company announced that it has completed its big-data analytics and digital delivery platform.
  • Backbone Media Wins SwiftCarbon Bikes US Account
    sportsonesource.com - Swift USA LLC, which will begin distributing SwiftCarbon Bikes in the U.S. this summer, named Backbone Media its agency of record to manage public relations and strategic communications.
  • Gazelle Sports Wins Girls on the Run Award
    sportsonesource.com - Girls on the Run International, Vibram and SmartWool presented the inaugural "Remarkable Running Footwear Specialty Retail Partnership" award to Gazelle Sports. The award recognizes a retailer who has been an exceptional partner to its local Girls on the Run council.
  • New Device Provides Street-Level Air Pollution Readings
    runnersworld.com - A California-based startup company called Spec-Sensors is working to create a wearable carbon monoxide (CO) detector that would provide real-time data for runners. CO affects exercise the most - preventing oxygen from reaching the muscles, forcing your cardiovascular system to function less efficiently.
  • Monday, June 29, 2015
  • Alex Jarman joins Bicycling magazine sales staff
    bicycleretailer.com - Bicycling magazine has hired Alex Jarman as an advertising account manager for the brand. Jarman will manage Bicycling's East Coast endemic territory.
  • Three is a lonely number: Fewest U.S. Tour riders in two decades
    velonews.competitor.com - It won’t be hard to follow the U.S. riders in the peloton this Tour de France. Only three Americans are expected to start Saturday in Utrecht, the smallest number since 1996. With teams confirming their lineups ahead of the start of the 102nd Tour, the American contingent is its leanest in two decades.
  • Brash team owner cautious after overpaying Peter Sagan
    espn.go.com - Still stinging from the high price that came with Peter Sagan, the Russian team owner Oleg Tinkov vows not to do what he described as "crazy things" this year. He isn't shy about criticizing others, but he's also quick to admit his own errors. And he told VeloNews he won't be opening up his checkbook again like he did last year.
  • Over 1,000 People Get Sick After Mud Run Was Contaminated With Poop
    elitedaily.com - France’s version of a Tough Mudder race resulted in a “mystery outbreak” because there may have been animal feces in the mud. Just one day after the race, 30 participants began experiencing diarrhea, vomiting and fevers, according to 9NEWS. The days to follow saw more participants grow ill; over 1,000 people had these symptoms, but none of them required hospitalization.
  • Chris Lieto launches video-based training program for all levels of cyclists and triathletes
    lavamagazine.com - Professional triathlete and Ironman champion, Chris Lieto, has developed a one-of-a-kind training program for triathletes and cyclists of all ability levels: Master The Bike - a groundbreaking series of training videos for triathletes and cyclists.
  • Exercise Makes You Smarter as You Age
    runnersworld.com - Here’s more reason to keep running well after you’ve eclipsed 40 years old: Endurance exercise may keep your brain working at full-tilt as you age, according to a new study in the journal Medicine & Science in Sports & Exercise.
  • Friday, June 26, 2015
  • Riis agrees with report about drugs on cycling team
    usatoday.com - Former manager Bjarne Riis said Friday he agrees with a report by Denmark's anti-doping agency that concluded he deliberately ignored drug-taking by riders on the former Team CSC. Denmark's anti-doping agency said on Tuesday that Riis had "a greater responsibility" as a top manager who could suspend doping users and report them to the anti-doping authorities.
  • Real-time audio coaching: PEAR Sports partners on TIMEX IRONMAN RUN X50+
    triathlonbusiness.com - PEAR Sports, a leader in performance training based on real-time audio coaching innovation, and watch brand Timex, have confirmed a partnership integrating PEAR’s real-time audio coaching platform with the TIMEX IRONMAN RUN X50+ connected sport watch -allowing runners to control and review their workouts, change music and control other phone functions, only using their Timex watch.
  • Running Reduces PTSD Symptoms
    runnersworld.com - Running helps reduce symptoms of post-traumatic stress disorder (PTSD), according to a recent study conducted by researchers at the University of Texas at Austin.
  • UCI adds under-23 women’s category for world cyclocross championships
    velonews.competitor.com - The Union Cycliste Internationale (UCI) announced Friday that it will add a new women’s under-23 category to the world cyclocross championships, starting in the upcoming 2015-2016 season. The new women’s under-23 category will be included in the 2016 worlds in Heusden-Zolder, Belgium.
  • Thursday, June 25, 2015
  • Study Finds Recalling Positive Memories Can Impact Performance
    triathlon.competitor.com - New research suggests that we ought to simply shelve negative memories and spend more time thinking about the runs that went right. The study, published in the journal Memory, discovered that recalling a positive past exercise experience can actually help motivate a person to exercise more.
  • Grandma’s Marathon, PR director part ways
    duluthnewstribune.com - Grandma’s Marathon and its public relations director, Bob Gustafson, have parted ways. Incoming executive director Shane Bauer informed Gustafson on Wednesday afternoon of a restructuring with the Grandma’s staff.

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