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    Friday, October 9, 2015
  • Pic2Go Introduces Performance Photos Technology for Endurance Events
    CHOSEN Technologies
    Tracking performance is nothing new for runners – who commonly use tracking apps on their smartphones or tracking devices. Endurance events have traditionally focused on measuring finish line results, with few recent innovations enabling live tracking and sharing of time & location data during the event.  Pic2Go Performance Photos introduces… Read more ›
  • Thursday, October 8, 2015
  • IRONMAN to Add New Events throughout Europe, Middle East and Africa
    FRANKFURT/TAMPA/KONA (Oct. 8, 2015) – Coming off its most successful year in history, IRONMAN continues to venture into new territory, and will be adding a series of new races including events in Dubai, Estonia, Sweden and the United Kingdom. The United Arab Emirates (UAE) and Estonia are two countries that have… Read more ›
  • LA Marathon Selects everydayhero as the Official Peer-to-Peer Fundraising Platform for 2016
    Charleston, S.C. (October 08, 2015) — The Skechers Performance Los Angeles Marathon has selected everydayhero™, Blackbaud’s crowdfundraising platform, as the official peer-to-peer fundraising platform for the 2016 event. The partnership will provide Los Angeles Marathon registrants the opportunity to select from one of 107 official charity partners and turn their efforts… Read more ›
  • Two-time Olympian Kara Goucher to Run the Half Marathon on Monterey Bay
    Big Sur International Marathon
    Two-time Olympian and World-Championship medalist Kara Goucher has announced she will run the Big Sur Half Marathon on Monterey Bay on November 8th, in Monterey and Pacific Grove, Calif. Goucher, who has run 1:06:57 for the 13.1-mile distance–the fastest ever by a U.S. woman–is using the race as part of… Read more ›
  • Buff, Inc. Expands Public Relations Team to Include OutsidePR
    BUFF, Inc
    Santa Rosa, California, October 8th, 2015 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for runners, cyclists and outdoor enthusiasts, has added OutsidePR to its agencies of record, alongside Pale Morning Media. The outdoor firms will strategically align their resources to further elevate the technical headwear brand… Read more ›
  • P3R Challenges EQT Pittsburgh 10 Miler Participants to Run 10 For Kids for Children’s Hospital of Pittsburgh Foundation
    Pittsburgh Three Rivers Marathon, Inc.
    PITTSBURGH – Runners in the EQT Pittsburgh 10 Miler  now have an opportunity to mix philanthropy with fitness. P3R has challenged runners to not only conquer 10 miles at this year’s EQT Pittsburgh 10 Miler but also raise funds for Children’s Hospital of Pittsburgh Foundation as part of the Run 10 For Kids campaign.… Read more ›
  • Rudy Project Celebrates 30 Years with Exclusive Party in Kona
    Rudy Project North America
    Kailua-Kona, HI- Rudy Project, Italian crafters of world-renowned helmets, sunglasses and prescription eyewear, welcomed more than 200 guests to an exclusive 30th Anniversary Party at the Hulihe’e Palace in Kailua-Kona just days before the 2015 IRONMAN® World Championships. Media and key triathlon business figures were at the event to welcome over 50… Read more ›
  • Crawlin’ Crab Weekend Rescheduled For October 16-18 2015
    J&A Racing
    J&A Racing and the City of Hampton are excited to announce that the Crawlin’ Crab Half Marathon, 5k, Kids Kilometer and Craft Brew Fest has been rescheduled for October 16-18.   This would not have been possible without the diligent work of city officials, emergency response personnel, community leaders and Hampton… Read more ›
  • Brooks Running Company to Sponsor Event Challenges Platform from SilverLine
    SilverLine Global, Inc., the leading digital media activation platform for endurance events, today announced Brooks Running Company has signed on to sponsor their new Event Challenges platform. Developed in partnership with Strava, the Event Challenges are virtual participatory contests designed specifically for event managers and sponsors. The partnership launches today with the Marine… Read more ›
  • The Dallas Marathon and Behringer Declare Wednesday, October 14, Suits and Sneakers Day
    Dallas Marathon
    The Dallas Marathon, in partnership with title relay sponsor Behringer, today announced a prerace fitness awareness initiative for professionals in North Texas. The first Suits and Sneakers Day will be Wednesday, October 14, when Behringer and the Marathon encourage professionals in the Dallas-Fort Worth area to substitute running shoes for… Read more ›
  • Brooklyn Welcomes the Rock ‘n’ Roll Half Marathon
    Rock 'n' Roll Marathon Series
    BROOKLYN – New York City has always been a place for firsts and this weekend the Big Apple’s most populous borough will be host to yet another: the inaugural Rock ‘n’ Roll Brooklyn Half Marathon. An incredible atmosphere, filled with live bands amid the bright and beautiful fall colors, is… Read more ›
  • Battleship 12K announces Boots on the Ground Charity Endurance Team to benefit the Boot Campaign
    Triton Event
    Mobile, AL – The Inaugural Battleship 12K, scheduled for November 15, 2015, is pleased to announce the Boots on the Ground Charity Endurance Team to benefit the Boot Campaign. The Battleship 12K, a patriotic run to honor those who have served, was launched to raise awareness for veterans of the armed… Read more ›
  • Flex Pharma Named Official Sponsor of 2015 IRONMAN World Championship Presented by GoPro
    Flex Pharma
    KONA, HI (October 8, 2015) – Flex Pharma, Inc. (NASDAQ: FLKS), a company developing innovative and proprietary treatments for exercise-associated muscle cramps, nocturnal leg cramps, and spasms associated with severe neuromuscular conditions, announced today that it has been named an official sponsor of the 2015 IRONMAN® World Championship presented by… Read more ›
  • Wednesday, October 7, 2015
  • Zoot Sports and IRONMAN Announce Multi-Year Partnership
    CARLSBAD, Calif./TAMPA, Fla. (Oct. 7, 2015) – Zoot Sports, a global leader in apparel for the endurance athlete, is proud to announce its partnership with IRONMAN as the official performance apparel and technical apparel sponsor for the 2016, 2017 and 2018 IRONMAN® North American Series. Founded in Kona, Hawai’i, the home of… Read more ›
  • Ultra Sports Live TV Official Live Media Sponsor of Race SLO
    Race SLO
    SAN LUIS OBISPO, Calif. – (October 7, 2015) – Race SLO, the Central Coast’s endurance sporting event leader, has announced Ultra Sports Live TV as its Official Live Media Sponsor. Based in San Francisco, Ultra Sports Live TV – USL.TV – is a media and technology platform providing quality live coverage of North America’s greatest endurance… Read more ›
  • Bright Lights, Big Island!
    HANSYM Racing
    San Diego, CA – A trailblazing brand in endurance sport and lifestyle apparel, SOAS Racing announces the debut of brother brand HANSYM Racing, fashionable and functional triathlon gear designed specifically for men. HANSYM will debut to the public at this week’s Ironman World Championship in Kailua-Kona, Hawaii. The launch of HANSYM… Read more ›
  • Flex Pharma Partners with Five Time World Champion Triathlete Craig “Crowie” Alexander
    Flex Pharma
    Flex Pharma, Inc. (NASDAQ: FLKS), a company developing innovative and proprietary treatments for exercise-associated muscle cramps, has signed an exclusive partnership with World Champion triathlete Craig “Crowie” Alexander from Australia around its scientific breakthrough to prevent and treat muscle cramps. Alexander is a three-time IRONMAN® World Champion and two-time IRONMAN… Read more ›
  • Motigo Officially Launches Innovative Audio Tour Program to Enhance the Race Day Experience
    October 7, 2015 – Denver, Colorado – Less than nine months after the official release of its motivational race day iOS app, Motigo is excited to launch another industry first, its newest program for runners and races – Race Day Audio Tours.  Following successful test events, the team at Motigo has crafted and recorded… Read more ›
  • Waddell & Reed KC Marathon Health & Fitness Expo Open to Public
    Kansas City Sports Commission
    KANSAS CITY, MO (October 7, 2015) – The Waddell & Reed Kansas City Marathon with Ivy Funds will kick-off marathon weekend October 15 and 16 with a free Health & Fitness Expo.  Over 90 vendors from around the country will share their merchandise and expertise with an expected 20,000 attendees. … Read more ›
  • NYC Bike Expo 2016 held May 13/14
    Gran Fondo New York
    NEW YORK CITY, October 7, 2015 – On May 13-14, 2016, NYC Bike Expo returns to famous 69th Regiment Armory on Lexington Avenue at 26th Street in midtown Manhattan. The 6th annual road cycling show will attract more than 10,000 visitors who are avid road cyclists, endurance athletes and cycling… Read more ›
  • Tuesday, October 6, 2015
  • Fishpond’s Co-Lab with Chaco Raises $10,000 for Western Rivers Conservancy
    DENVER (October 6, 2015) – This summer, Fishpond, maker of fly fishing and outdoor adventure gear, partnered with footwear brand Chaco to raise money for Western Rivers Conservancy (WRC). A portion of the proceeds from the sales of two styles of limited edition fishpond-Chaco sandals was donated to WRC to protect river ecosystems. “These
    Thursday, October 8, 2015
  • Adidas FutureCraft 3D: The next frontier in footwear technology?business.transworld.net - Adidas has rolled out a 3D printing technology that they feel will play a major role in the future of footwear. The brand announced the launch of Futurecraft 3D, with technology that is actually comprised of a custom 3D printed midsole that can be shaped exactly to your foot and the pressure points that need extra cushioning.
  • Uncommon Communications to represent BOS Suspensionbicycleretailer.com - BOS Suspension has signed Colorado’s Uncommon Communications as its global communications and marketing agency of record. Uncommon will assist Luke Musselman, BOS global sales and marketing director, as he prepares the brand for international growth in the bike, automotive and motocross markets.
  • COBI GmbH Hires Verde Communicationssportsonesource.com - COBI GmbH has hired Verde Brand Communications to promote its for cyclists in the North American market. Verde's great level of experience and success in brand communications across multiple markets will help ensure COBI continues its current growth and success in North America.
  • Castelli and Frederik Van Lierde extend partnershiptriathlonbusiness.com - Cycling and tri apparel specialist Castelli has confirmed a contract renewal with Belgian top triathlete Frederik Van Lierde. As a result of the new agreement, the triathlon apparel manufacturer and Frederik Van Lierde will ‘prolong their fruitful collaboration until the end of 2018.’
  • Female apparel focus for Project Clothing following Gina Crawford sponsorshiptriathlonbusiness.com - Project Clothing has announced the signing of 13-time iron-distance champion Gina Crawford of New Zealand. Crawford will make her debut in her custom Project Clothing race suit in the IRONMAN World Championships in Kailua-Kona, Hawaii.
  • Wednesday, October 7, 2015
  • Lifebeam tech goes aftermarket with Lazerbikebiz.com - Lifebeam, the bio-sensing headbelt that has in the past only featured on select Lazer helmets, is now set for aftermarket availability through the brand.
  • Riis attempts to buy team from Tinkovvelonews.competitor.com - Danish newspaper Ekstra Bladet reports that Bjarne Riis, the former manager of Tinkoff-Saxo is making moves to buy the WorldTour team off its billionaire owner Oleg Tinkov, who parted ways with the Dane earlier in 2015. Prior to 2013, when he sold it to Tinkov, Riis owned the team organization.
  • Armstrong physician aims to stop film distributionusatoday.com - Lance Armstrong's former physician has reportedly filed a lawsuit aiming to halt distribution in Italy of a movie about the disgraced cyclist. The ANSA news agency reports that lawyers for Dr. Michele Ferrari have requested that the "The Program" — due to be released in Italy on Thursday — be sequestered from distributor Videa and are seeking damages.
  • Health Alert: New report says 80 minutes of exercise neededlocal12.com - A new report might have people re-thinking how much time they dedicate to their workout each day. A fitness study in the Journal Circulation found while all exercise is good, if people want to avoid the need for taking medication, the 60 to 90 minute rule may apply, especially as daily activities get more and more sedentary.
  • Under Armour Reaches Settlement in Shareholder Lawsuitsportsonesource.com - UnUnder Armour in a regulatory filing said received preliminary approval from the Circuit Court for Baltimore City to settle a shareholder lawsuit. Under the terms of the proposed settlement, an additional $59 million will be paid out to the holders of Class C Stock.
  • Rachel Pratt Appointed to Senior Leadership Team at New York Road Runnersrunningusa.org - Rachel Pratt has been named senior vice president, youth & community services, of New York Road Runners. Pratt comes to New York Road Runners from the Adoption Exchange Association where she served as Chief Executive Officer for eight years.
  • Tuesday, October 6, 2015
  • 39 Things To Know Before The 2015 Ironman World Championshiptriathlon.competitor.com - With the 2015 IRONMAN World Championship taking place very soon, here are 39 of the most interesting facts and figures about the race, compiled by Bethany Mavis and Liz Hichens.
  • OCR World Championships 2016 Format Changemudrunguide.com - Some Huge News from the OCR World Championships Committee this afternoon, after months of planning they have changed the format for OCRWC 2016 – read on for the official statement.
  • Monday, October 5, 2015
  • City Sports Files for Bankruptcysportsonesource.com - City Sports files for bankruptcy in the U.S. Bankruptcy Court in Wilmington, DE, and listed assets of $38.6 million and $39.6 million in liabilities. According to court papers, vendors owed about a million include Nike, Under Armour, Asics, Patagonia and The North Face, while those owed close to half a million include Brooks, Adidas and New Balance.
  • Spike Lee named grand marshal of New York City Marathonpagesix.com - A noted filmmaker, a teacher, an honorary Oscar winner, a crazy New York sports fan and now - Spike Lee is the next grand marshal of the New York City Marathon. Known as one of his hometown’s great boosters, it's so apt that he becomes the first New Yorker to get the title of grand marshal.
  • UnitedHealthcare sponsors IRONKIDS Keiki Dip-n-Dash in Konatriathlonbusiness.com - UnitedHealthcare is teaming up with IRONKIDS for the second IRONKIDS Keiki Dip-n-Dash, which will take place Tuesday 6 October at 16:00 PT at Kailua Pier – Kaʻahumanu Place; Kailua-Kona, Hawaii, is aimed at inspiring and motivating young people to lead active, positive and healthy lifestyles.
  • The Netherlands to Host First European OCR World Championshipsmudrunguide.com - OCR Europe reported that the first edition of the OCR European championships will be on June 12, 2016. Hosted by Obstacle Course Racing Association (OCRA) BeNeLux in the Netherlands, the Championships will be held on the Strong Viking course at the recreation ground Berendonck (Nijmegen/Wijchen).
  • Ridley named Official Bike Sponsor of Canadian Cyclocross Championshipstriathlonbusiness.com - The Canadian Cyclocross Championships return to Winnipeg on 23-25 October 2015. The event promises to increase the momentum for all things CX – with help from sponsors including Volvo as Presenting Sponsor and Ridley as the Official Bike Partner, with support from MEC, the exclusive retailer of Ridley Bikes in Canada.
  • Friday, October 2, 2015
  • Endura in clothing sponsorship of Cervélo-Bigla women’s pro cycling teamtriathlonbusiness.com - Scottish bikewear and accessories brand, Endura, is the new clothing sponsor for the Cervélo-Bigla Pro Cycling Team. With Endura and other key sponsors heavily involved in aero technology and research, the Cervélo-Bigla Pro Cycling Team will look to have the best equipment available for the 2016 season.
  • Top Speakers Planned for Second Annual Endurance Sports Summitrunning.competitor.com - Chris McDougall, Lisa Smith-Batchen, Travis Macy, Marshall Ulrich, Dr. Julie Angel and Dr. Simon Donato will be among the feature speakers at the National Endurance Sports Summit on Oct. 10-11 at Princeton University. The second annual endurance sports summit will include two full days of expert-led presentations, panels and clinics about numerous endurance-related topics, including training, racing, nutrition, injury prevention, charity and business.

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