Friday, June 23, 2017
  • Run Gum Launches the RunAloha Sweepstakes in Partnership With the Honolulu Marathon
    Run Gum
    EUGENE, OR–Run Gum today announced a promotion tied to the 2017 Honolulu Marathon in Hawaii this December. One grand prize winner will be awarded a trip to the 2017 Honolulu Marathon along with a prize package totaling over $4,000. This grand prize package includes gear from Picky Bars, Brooks Running,… ›
  • ACTIVE Network Expands into the Private Campgrounds Market
    ACTIVE Network
    Dallas – June 23, 2017 – ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, today announced its expansion into the private and local campgrounds marketplace. With nearly 25 years of experience[1] providing technology solutions to over 4,500 publicly owned campgrounds across… ›
  • Adira by Aventura Celebrates Women’s Strength with Expanded Activewear Collection
    Aventura Clothing
    Reno, NV – Family owned and operated, Aventura Clothing, is debuting Adira by Aventura in Spring ’18. Originally designed to meet the growing demand from its consumers for clothing that could transition from barre to the bar, Aventura’s Adira line has branched out to be its own collection offering a… ›
  • New Designs, Styles and Colors – BMW Dallas Marathon Partners with Alanic Active wear to Offer New Apparel Options for 2017 Event Participants
    Dallas Marathon
    DALLAS (June 23, 2017) – “I did it for the shirt.” It’s hard to beat the sense of accomplishment that comes from training for and finishing a full or half marathon, and for novice and experienced participants alike there is no more tangible sign of that accomplishment that a signature… ›
  • Chrissie Wellington To Attend Roth To Witness Daniela Ryf’s Attempt To Break Record
    Challenge Family
    ROTH, GERMANY: DATEV Challenge Roth today announced that Chrissie Wellington, 3x Challenge Roth Champion, 4x IRONMAN World Champion, 2018 European Team Collins Cup Captain and long distance world record holder, will be on hand at Challenge Roth on 9 July to see if Daniela Ryf can break her world record… ›
  • Thursday, June 22, 2017
  • 15 global events scheduled for the 2017/18 GFNY World season
    Gran Fondo New York
    NEW YORK CITY, June 22, 2017 – The 2017/18 GFNY World season begins this weekend with the third edition of GFNY Mont Ventoux. A total of 15 GFNY World races are lined up for the largest Global Cycling Marathon Brand. They include the Campagnolo GFNY World Championship in NYC and… ›
  • Chevron Houston Marathon Race Weekend Earns Gold Level Responsible Sport Certification for 5th Consecutive Year
    Council for Responsible Sport
    Houston (June 22, 2017) – The Council for Responsible Sport announced today that the Houston Marathon Committee (HMC) has been awarded the Gold Certification for the fifth consecutive year for its achievements while hosting the 2017 Chevron Houston Marathon and Aramco Houston Half Marathon. The HMC earned credit on 46… ›
  • Challenged Athletes Foundation leads the way in developing the next wave of Adaptive Surfers at the Switchfoot BRO-AM
    Challenged Athletes Foundation
    SAN DIEGO, June 22, 2017 – For the first time in the event’s history, Team CAF adaptive surfers will be competing in the same team contest as able-bodied pro and amateur surfers at the Switchfoot BRO-AM, presented by Hurley and iHeartMedia at Moonlight Beach on Saturday, June 24, 2017. This… ›
  • SyklusSport to offer FocalShare™ for Wisconsin Gran Fondo Series
    SyklusSport LLC
    Madison, WI – Cyclists in the Wisconsin Gran Fondo Series, an epic rural cycling series in an area described by Bicycling Magazine as “cycling nirvana,” will receive free FocalShare™ digital photos this year due to a partnership between race organizer SkylusSport and professional photography and video production firm Focal Flame… ›
  • Wednesday, June 21, 2017
  • The IRONMAN Foundation Joins Absa Cape Epic as Official Charity
    The IRONMAN Foundation
    CAPE TOWN, South Africa/TAMPA, Fla. – The Absa Cape Epic® announced today the addition of The IRONMAN Foundation® to its Official Charity Program. As the world’s premier mountain bike stage race, the Absa Cape Epic attracts the best mountain bikers from around the globe to the Western Cape of South… ›
  • Kevin Collington wins inaugural IRONMAN 70.3 Costa Rica
    Avid Endurance
    (San Francisco, CA) – This past weekend Kevin Collington was crowned the inaugural IRONMAN 70.3 Costa Rica champion after recording race best bike and run splits to cross the line in a finishing time of 3:43:21 almost five minutes ahead of his next competitor. Having exited the water in the… ›
  • Gatorade Endurance Introduces Reformulation of Gatorade Endurance Formula
    Gatorade Endurance
    CHICAGO (June 21, 2017) – The Gatorade Company, a division of PepsiCo (NYSE: PEP), announces today that Gatorade Endurance Formula has been reformulated. The new formulation contains no artificial sweeteners or flavors and has a lighter flavor designed for athletes training and racing for prolonged periods of time. In addition,… ›
  • Ventum Announces 0% APR Triathlon Bike Financing Program
    Ventum
    MIAMI BEACH, Fla., June 21, 2017 — Triathlon bicycle brand Ventum today announced a new financing program that allows customers to spread the cost of a new Ventum bike over three years. Ventum is celebrating the launch of the new program with a special 0% APR promotional rate for qualifying… ›
  • Industry veteran, Jon Siebrecht, launches full service creative design agency
    A Kid From The Valley
    San Diego, CA – June 21, 2017 – After over a decade behind the scenes of some of the most iconic brands in endurance sports, Jon Siebrecht is stepping out and putting himself, and his expertise, front and center with his new venture, A Kid From The Valley (AKFTV), a… ›
  • INFINIT Nutrition Becomes Official Custom Nutrition Partner of FC Cincinnati
    INFINIT Nutrition
    Cincinnati, Ohio, June 21, 2017 Professional soccer team, FC Cincinnati, and the original custom fuel company, INFINIT Nutrition (www.InfinitNutrition.us), are excited to announce a unique partnership for the club’s 2017 season. The two Cincinnati-based institutions have teamed up to develop an all-natural sports fuel formula customized to provide everything that… ›
  • Tuesday, June 20, 2017
  • 2016 Running USA Annual Half Marathon Report is Now Available
    Running USA
    WICHITA, Kan. – (June 20, 2017) – A total of 1,900,000 runners finished a half marathon in the U.S. in 2016, down from the record high of just over two million finishers in 2014 and slightly down from the 1,986,600 total in 2015. While participation dropped, there were a record 2,800 U.S.… ›
  • Top Japanese Sock Manufacturer, Tabio, to Introduce Products to the United States
    TABIO
    San Francisco, CA  – Tabio, will be expanding to the United States market in September 2017. With over 50 years of experience and the status as the Number 1 sock brand in Japan with over 270 stores, Tabio is ready to transform the U.S. sock industry. Tabio is evolving comfort… ›
  • Bumble Bee Seafoods Sponsors Crown City Classic
    Easy Day Sports
    Runners are accustomed to tracking their running results, but Coronado’s own Crown City Classic offers added tracking thanks to a unique sponsorship by Bumble Bee Seafoods and their Trace My Catch Program. All runners of this annual 4th of July event, produced by Easy Day Sports, will receive one of… ›
  • Salming Trail5 Secures Top Spot in Trail Performance
    Salming Running North America
    The new Salming Trail5 has recently been awarded as the ISPO performance winner in the Trail Running footwear segment. Forty-five judges from thirteen countries and two continents discussed and tested all applications and selected the awardees. Every year, ISPO honors the most exceptional sporting goods with the ISPO AWARD. A… ›
  • Monday, June 19, 2017
  • Where and Who to Watch at USA Cycling Pro Road & Time Trial National Championships
    USA Cycling
    KNOXVILLE, TENN. (June 19, 2017) – The USA Cycling Pro Road & Time Trial National Championships will be held for the first time in Knoxville on June 24-25. Professional bicycle racing remains one of the most unique sporting events for spectators, as admission is free to the course and many… ›
  • Steepest 400M Uphill Race In The World Returns To Park City For Third Year
    Red Bull
    Park City, UT (June 16, 2017) – For the third consecutive year, the Red Bull 400 returns to the iconic Utah Olympic Park in Park City on September 30th. With a starting point of 6,870 feet this 400 meter near-vertical sprint will challenge competitor’s speed, endurance and determination to the… ›
  • 2018 Austin Marathon Opens Elite Athlete Program
    High Five Events
    AUSTIN, Texas, June 19, 2017 – High Five Events, one of the largest privately owned event production companies in the United States, is opening the Elite Athlete Program for the 2018 Austin Marathon®. In its second year since being reintroduced, the Elite Athlete Program focuses on creating a field of… ›
  • Science of Speed Invites Athletes to Seize the Summer with New Look, New Website and Special Offers
    Science of Speed
    TALLAHASSEE, Fla. – Performance testing and endurance coaching company, Science of Speed, has unveiled a new look for its brand with the launch of its new website and the Seize the Summer campaign. As Science of Speed makes a transition to its new aesthetic, athletes can enjoy special savings throughout… ›
    Thursday, June 22, 2017
  • Part of Golden Gate Bridge May Be Shut Down for San Francisco Marathon to Address Safety, Terror Concerns nbcbayarea.com - Authorities are considering shutting down all northbound lanes of the Golden Gate Bridge to motorists during the San Francisco Marathon in July. The proposal aims to bolster safety during the annual event and address terrorism concerns.
  • Interbike loses consumer day, partners Kickstarter for innovation incubator cyclingindustry.news - Interbike has announced that this year’s event will not carry the Customer Appreciation consumer access day that it has over the past three years. Organizers are going back to the old format and making it a trade-only event. The show is also working with Kickstarter to offer economical booth opportunities for new businesses.
  • Ryan Murphy teams up with Speedo sportspromedia.com - Three-time Olympic gold medallist Ryan Murphy has been named as the latest brand ambassador for swimwear manufacturer Speedo. Murphy joins a long list of Team USA swimmers associated with the Australian brand, including Missy Franklin, Nathan Adrian and Conor Dwyer.
  • Spartan Race Announces New Gatorz Eyewear Sponsorship mudrunguide.com - Gatorz, the creators of patented aluminum eyewear worn by extreme athletes and members of our armed forces has teamed up with Spartan, the world’s largest obstacle race, and endurance brand, as an official partner of the 2017 Reebok Spartan Race World Championship taking place September 30 through October 1 in North Lake Tahoe, CA.
  • Tough Mudder Names Guinness Blonde American Lager New Beer Sponsor mudrunguide.com - Tough Mudder welcomes Guinness Blonde American Lager as the “Official Beer Partner” of the United States Tough Mudders. Participants will soon be raising a pint of Guinness Blonde American Lager at the finish line.
  • RockShox is official partner of 2017 UCI Mountain Bike World Championships triathlonbusiness.com - SRAM owned RockShox has announced that it will be an official event partner with the 2017 UCI World Mountain Bike Championships, which is being held in Cairns, Australia. The iconic suspension manufacturer will provide event support for volunteers and officials, as well as areas on and around the course.
  • Wednesday, June 21, 2017
  • Nike In Discussions To Sell Directly On Amazon sgbonline.com - Nike is close to reaching a deal to sell directly on Amazon.com, according to a report from Goldman Sachs. According to a report from Reuters, Goldman said Nike could add $300 million to $500 million of revenue in the U.S. by expanding as a wholesale dealer on Amazon.
  • New Study Found Sexist Coverage Of Female Athletes Increased During 2016 Olympics running.competitor.com - Cynthia Frisby, associate professor of strategic communications and undergraduate student Kara Allen, analyzed 732 articles to understand the coverage of female athletes during the 2012 and 2016 Olympics. They cataloged instances of microaggressions in regards to a person’s race and gender, often belittling the athletic accomplishments of women.
  • Rodale To Explore Potential Strategic Alternatives For The Business prnewswire.com - Rodale, Inc. announced that its Board of Directors has initiated a process to explore strategic alternatives to best position its industry-leading properties for the future. This may include the sale of the Company as a whole, the sale of select properties or groups of properties or individual businesses, or the continued implementation of its business plan.
  • TrainingPeaks explores the athlete-coaching mindset with new study triathlonbusiness.com - Endurance sport training software provider TrainingPeaks is supporting a research by Andy Kirkland Ph.D., a triathlon coach and sports scientist. His research hopes to improve the quality of endurance coaching, coach education and training advice given to athletes worldwide.
  • Could Your Running Shoes Be Harming You? footwearnews.com - Recent research conducted by the University of South Australia’s Sansom Institute for Health Research suggests that lightweight running shoes may cause more harm than good for heavy-set runners.
  • How Reebok used influencer reviews to break into the competitive running category digiday.com - How does influencer marketing work? Reebok worked with retail marketing firm Experticity to let a group of 1,200 to sample their most expensive Floatride Run shoes. Then it collected their reviews through review software platform Bazaarvoice before the product launch. Reebok didn’t pay extra for positive product reviews - the only compensation was free sneakers.
  • Tuesday, June 20, 2017
  • Athlete at 70.3 Syracuse disqualified for tampering with a competitor’s bike slowtwitch.com - Canadian age grouper Kristen Johnson was disqualified at IRONMAN 70.3 Syracuse after a spectator-turned-witness said he noticed and documented Ms. Johnson tampering with his wife's bike.
  • NBC Sports gets in play with USA Swimming triathlonbusiness.com - NBC Sports Group and USA Swimming are broadening their partnership, with the announcement that NBC Sports’ Playmaker Media will power the launch of USA Swimming Productions. Playmaker Media delivers direct-to-consumer, live streaming and video-on-demand solutions for major sports leagues, professional team franchises, regional and national sports broadcasting networks.
  • Brooks Announces Partnership With 2018 Special Olympic USA Games competitor.com - Brooks Running Company announced their partnership with the 2018 Special Olympics USA Games, taking place July 1-6 in Seattle, Wash. Over 4,000 athletes and coaches from 14 different sports will participate in the games. Brooks is hoping to bring their Run Happy spirit to the event.
  • Frenchman challenges British president of world cycling body AP usatoday.com - David Lappertient has formally challenged Brian Cookson for the presidency of the International Cycling Union. Lappertient, a UCI vice president from France, says he has entered the Sept. 21 election ahead of a Wednesday deadline for candidates.
  • Monday, June 19, 2017
  • Lululemon Has Invested in a Cycling Apparel Startup fortune.com - Vancouver-based Lululemon has made a minority investment in 7mesh Industries, a startup based in nearby Squamish, British Columbia, that is a purveyor of $250 cycling jackets and $140 shorts. Lululemon said 7mesh would collaborate on new ventures with Lululemon's research and development arm called Whitespace.
  • Chris McGovern joins Donnelly Sports bicycleretailer.com - Donnelly Sports LLC has added two new members to its team. Industry veteran and former professional cyclist Chris McGovern joins Donnelly as OEM sales manager and product specialist. Joining Donnelly Taiwan is Abby Yin, who takes on a newly-created position as Technical Sales Manager.
  • Trek looking to hire 100 retail employees in Philly bicycleretailer.com - Trek Bicycle said it’s adding 100 new retail jobs to the Philadelphia-area as the company looks to bolster its employee base after its recent acquisition of 12 Bike Line locations. The positions — which include various sales and service roles — are new and will be an addition to the current employee base at Bike Line’s locations.
  • Lance Armstrong wants USADA report, Andreu and LeMond forbidden from trial usatoday.com - Attorneys for Lance Armstrong have filed a list of potential witnesses and evidence they want a judge to exclude from Armstrong’s upcoming $100 million trial for civil fraud. The list includes two longtime nemeses – Betsy Andreu and Greg LeMond - plus evidence of a car crash in Aspen in late 2014 and a damning report against Armstrong in 2012 by the U.S. Anti-Doping Agency.
  • Bear Kills Alaska Teen During Trail Race gearjunkie.com - The annual Robert Spurr Memorial Hill Climb ended in tragedy after a junior runner was attacked and killed by what Anchorage police called “a large black bear.” The teen, who officials have not identified, was pronounced dead at the scene.
  • Finding a Stolen Bike Just Got a Lot Easier outsideonline.com - VerifiR, a tech brand that specializes in product authentication, recently developed a process of molding data chips into carbon-fiber bicycle frames. VerifiR also partnered with Bike Index, a bike registration service that has recovered nearly 4,000 stolen bikes over the past decade, to help riders recover pilfered and stolen goods.
  • Friday, June 16, 2017
  • SIS to fuel British Triathlon triathlonbusiness.com - Science in Sport, a sports nutrition company that develops, manufactures and markets sports nutrition products for pro athletes and sports enthusiasts, has become the Official Sports Nutrition Supplier to British Triathlon. SiS will supply British triathletes across both the Olympic and Paralympic National Lottery Funded Programmes.

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