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    Thursday, April 27, 2017
  • Dallas Cowboys Fans to “Run the Star” at World Headquarters in Frisco, Texas.
    Easy Day Sports
    – Nearly 2,000 runners are expected to “Run the Star” at the Dallas Cowboys World Headquarters in Frisco, Texas. – Inaugural Dallas Cowboys Draft Day 5K invites fans to get active this Saturday, April 29th. – Event to include autograph opportunities, performances by the Dallas Cowboys Cheerleaders, live draft feed, activities… ›
  • Kia Vehicles to Set the Pace at U.S. Bank OC Marathon
    ORANGE COUNTY, California – In its first-ever year as Official Automotive Sponsor for the 13th annual U.S. Bank OC Marathon, Kia Motors America will showcase its revolutionary crossover, the all-new 2017 Kia Niro Hybrid, as the official Pace Car of the three-day Running Festival that expects some 23,000 runners. The… ›
  • Garneau and Reebok join forces to create a unique indoor cycling shoe
    Saint-Augustin-de-Desmaures, Quebec & Canton, MA – April  27 th, 2017 – Garneau and Reebok are pleased to announce an exciting collaboration in active footwear. These leading cycling and fitness brands join forces to launch a new shoe designed specifically for indoor cycling. Positioned to meet the needs of the dedicated… ›
  • GQ-6 announces incorporation, name change
    (April 27, 2017 – San Clemente, CA) – GQ-6 today announces its incorporation and new official company name, GQ-6 Nutrition, Inc. The company was previously called Unique Nutritional Supplements, LLC. All products and brands under the former LLC will now be part of GQ-6 Nutrition, Inc. The shift opens doors… ›
  • Foundation For Letters and the Brooklyn 15K Team Up to Impact Students’ Future & Success
    Pacific Sports LLC
    Brooklyn, NY – Pacific Sports’ Brooklyn 15K was proud to welcome The Foundation For Letters as their official race charity for this year’s event.  The Foundation for Letters (FFL) is a small, New York City-based nonprofit organization whose mission is to provide students in under-served neighborhoods with innovative writing programs.… ›
  • Wahoo Fitness Becomes Official Global Technology Partner of Rapha Cycling Club
    Wahoo Fitness
    LONDON (April 27, 2017)— Wahoo Fitness and Rapha Cycling Club (RCC) today announced Wahoo Fitness as the official Global Technology Partner of the Rapha Cycling Club. A first for the RCC, the Global Technology Partnership with Wahoo Fitness will allow members to benefit from Wahoo’s innovative product lineup. “Rapha’s singular… ›
  • GFNY roundup: 31 countries represent at inaugural GFNY Malaysia
    Gran Fondo New York
    NEW YORK CITY, April 27, 2017 – 400 riders from 31 countries took on the first ever GFNY Malaysia last Sunday April 23. Riders were treated to a scenic course and cultural experience in host city Ipoh, capital of Perak which is just 200km outside of Kuala Lumpur. Riders from… ›
  • BibRave, Christie Clinic Illinois Marathon Announce Successful Partnership
    ­­Portland, OR—BibRave, the new marketing solution for races and endurance brands, recently completed a successful campaign on behalf of the Christie Clinic Illinois Marathon. After announcing that BibRave had driven over 150 registrations with six weeks of registration remaining, final numbers show that BibRave drove a total of 300 additional… ›
  • Setton Farms Introduces New Pistachio Chewy Bites Packaging
    Terra Bella, CA (April 27, 2017)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic Pistachio + Cranberry Chewy Bites.
  • Wednesday, April 26, 2017
  • BolderBOULDER Announces Top Three American Men Returning for 2017
    APRIL 26, 2017 (BOULDER, COLO) – BolderBOULDER, America’s All-Time Best 10K, today announced some of the Americans that will make-up team USA in the 2017 BolderBOULDER International Team Challenge. The professional race takes place shortly after the conclusion of the BolderBOULDER citizen race, a Memorial Day tradition in Boulder. “We… ›
  • Wanda Group Announces Exclusive Ten-Year Strategic Partnership with Abbott World Marathon Majors
    BEIJING, China (April 26, 2017) – Dalian Wanda Group Co., Ltd. (“Wanda Group”), one of the leading Chinese private conglomerates, announced at a signing ceremony today that it has reached a landmark agreement with the Abbott World Marathon Majors (AbbottWMM) with a ten-year strategic partnership aimed at the continued growth and… ›
  • Returning Champions Seek Repeats at 2017 DICK’S Sporting Goods Pittsburgh Marathon and UPMC Health Plan Pittsburgh Half Marathon
    PITTSBURGH – Defending race champions will be seeking repeats against top international fields at the 9th DICK’S Sporting Goods Pittsburgh Marathon and UPMC Health Plan Pittsburgh Half Marathon, set for Sunday, May 7. The year’s event features a $132,000 prize purse, including $40,500 American Development Program bonuses. In the men’s… ›
  • ITS YOUR RACE Launches RaceTimes, an Endurance Sports Magazine
    Innovative Timing Systems
    St. Louis, MO: On April 19, 2017, RaceTimes was officially launched by ITS YOUR RACE to more than 300,000 athletes and race organizers. RaceTimes is a digital magazine that provides content for the endurance sports industry and delivers featured articles, awareness of brands and products, and announcements of upcoming events… ›
  • The Sufferfest Announces Partnership with MyZone Group Fitness Tracker
    The Sufferfest
    SINGAPORE –The Sufferfest, creator of the world’s most comprehensive indoor training system for cyclists and endurance athletes, announced a partnership with acclaimed activity tracker, MyZone. The collaboration will allow fitness and cycling studios to combine the display of data from the MyZone system with The Sufferfest group indoor cycling platform,… ›
  • MCM10K Returns to DC and Opens Registration on April 27
    Marine Corps Marathon
    QUANTICO, VA (April 26, 2017) – One of the nation’s most popular 10k running events, the MCM10K hosted annually during Marine Corps Marathon Weekend, will return to its start in the nation’s capital as the event annually coincides with “The People’s Marathon.” Both events will occur Oct. 22 and finish… ›
  • ROKA Partners with British Triathlon
    ROKA Sports, Inc.
    DALLAS, Texas, April 26, 2017 – ROKA Sports, Inc. and British Triathlon announced a new partnership today, naming the Dallas-based performance multisport brand as the Official Swim Category Sponsor of British Triathlon. In an agreement that extends through 2020, the partnership grants ROKA exclusivity in numerous product categories including wetsuits,… ›
  • New Sponsors, Course Changes for 2017 Big Sur International Marathon
    Big Sur International Marathon
    The 32nd Presentation of the Big Sur International Marathon brings several changes for the April 28-30 event weekend including a new 12K distance race, a new start area for the 10.6-Miler, new bus drop off plans for the marathon start, and new sponsor activations. Sierra Nevada Brewing Co., one of… ›
  • Suunto Releases Spartan Special Edition Watches for Design-savvy Athletes
    HELSINKI (April 26, 2017) — Suunto introduces three new premium multisport GPS watches to the Spartan collection. The Suunto Spartan Special Edition watches are designed with the urban, athletic individual in mind. Combining extensive sport features, daily activity tracking and mobile connectivity with thoughtful, elegant looks, these watches are at… ›
  • XTERRA Greece sold-out for second straight year
    XTERRA Greece, the third stop on the XTERRA European Tour, is sold out for the second straight year having reached its capacity of 380 racers. “XTERRA Greece will be the first big battle for our European elites this season. With 20 elite men and eight elite women, all the big… ›
  • Tuesday, April 25, 2017
  • Run To Remember Boston Supporting Sole Train, a Mentoring Program Helping Boston Youth Realize Their Capacity for Greatness
    Run to Remember Boston
    BOSTON – The upcoming Run To Remember Boston will benefit more than six non-profit organizations. One of those is Sole Train, a community building and mentoring program that uses running to help youth in Boston public schools realize their capacity for greatness. The goal-setting and training program will culminate on… ›
  • The Sufferfest Announces Partnership with Spivi® Cycle Studio System
    The Sufferfest
    SINGAPORE – April 25, 2017 – The Sufferfest, creator of the world’s most comprehensive indoor training system for cyclists and endurance athletes, announced a partnership with Spivi®, an industry leader in interactive displays and performance tracking for group indoor cycling applications. The collaboration will allow fitness centers to access workouts… ›
  • Langkawi host XTERRA Asia-Pacific Championship Saturday
    The best-of-the-best from the XTERRA Asia-Pacific Tour, 20 elites representing 10 countries, are headed to Langkawi, Malaysia for the 2017 XTERRA Asia-Pacific Championship race this Saturday, April 29. In the men’s race the top four ranked elites on tour; Bradley Weiss from South Africa, Sam Osborne and Kieran McPherson of… ›
  • Injinji Launches New Website, Expands Brand
    San Diego, Calif., April 25, 2017 –  Injinji, the innovator of the Original Performance Toesock, is proud to announce the official launch of its redesigned website, a collaboration with San Diego marketing agency Digital Operative. The redesigned website features an on-trend, interactive design to enhance Injinji’s brand identify as a… ›
  • Twenty-four Athletes Featured in 2017 DICK’S Sporting Goods Pittsburgh Marathon Handcycle Division Presented by PNC Bank
    PITTSBURGH, PA – PNC Bank will once again serve as presenting sponsor of the Handcycle portion of the 2017 DICK’S Sporting Goods Pittsburgh Marathon. In this year’s Handcycle Division, 24 athletes, including six members from the Paralyzed Veterans’ Racing Team, will compete.  “Each year the veterans and other competing athletes… ›
  • NDX Nutrition Launches Kramp Krusher
    NDX Nutrition
    OS ANGELES, April 25, 2017 – NDX Nutrition, a performance nutrition company, announces its new product – Kramp Krusher. This unique 3 in 1 chew supports extreme training and endurance athletes by helping them avoid energy depletion, electrolyte loss and performance muscle cramping. Kramp Krusher tastes great and is easy on the… ›
  • Everywon, Inc. Selects Events.com as Exclusive Event Technology Provider
    San Diego, California – April 25, 2017 – Events.com, the leading event registration software that combines powerful tools with intuitive design, has been selected as the exclusive event management technology provider for Everywon, Inc. Everywon produces run/walk fundraising events that support local causes, and is dedicated to community “improvement through movement”.  This… ›
  • Synchrony Financial Announced as Title Partner of Rock ‘n’ Roll San Diego
    Rock 'n' Roll Marathon Series
    San Diego, CA – Competitor Group, Inc. (CGI), operators of the Rock ‘n’ Roll Marathon Series, today announced that Synchrony Financial (NYSE: SYF), a premier consumer financial services company, will become the new title partner for the Rock ‘n’ Roll San Diego Marathon & ½ Marathon. The event, which returns… ›
  • PLAYTRI Announces First Franchise To Open In Fort Worth, TX In May 2017
    Dallas, Texas (April 25, 2017) – PLAYTRI is pleased to announce the opening of their first franchisee store location coming May 2017. The store will be located in the growing area of Alliance in Fort Worth, Texas. This will make 6 stores for PLAYTRI in the Dallas-Fort Worth Metroplex. Recently,… ›
  • 2018 3M Half Marathon Registration Will Open on May 1st
    High Five Events
    AUSTIN, Texas, April 25, 2017 — Registration for the 2018 3M Half Marathon will open on Monday, May 1st. Registration will start out at $75 for those who take advantage of the Early Pricing. The 24th 3M Half Marathon will take place on Sunday, January, 21, 2018, in Austin, Texas.… ›
  • Four Past Champions Return to SLO Marathon + Half Marathon
    Race SLO
    SAN LUIS OBISPO, Calif. – The SLO Marathon + Half Marathon has announced its elite fields that include four past race champions – Maggie Yount (2016 Marathon), Van McCarty (2012 Marathon), Joe Thorne (2013 Marathon & 2014, 2016 Half Marathon) and Ben Bruce (2015 Half Marathon) plus local talent Brandon… ›
  • Rio Olympians Set To Compete In Escape From Alcatraz™ Triathlon On June 11
    Escape From Alcatraz Triathlon
    SAN FRANCISCO – (April 25, 2017) IMG, the global leader in sports, events, media and fashion, today announced the pro field for the 2017 Escape from Alcatraz Triathlon taking place on Sunday, June 11. Seven Rio Olympians will go head to head for this year’s title including Ben Kanute, Greg… ›
  • 2017 Austin Marathon Contributes $34.4 Million to Austin Economy
    High Five Events
    AUSTIN, Texas, April 25, 2017 — High Five Events, one of the largest privately owned event production companies in the United States, is proud to announce that the Austin Marathon® presented by NXP pumped $34.4 million into the Austin economy during race weekend. The Austin Marathon was able to better… ›
  • Outdoor Industry Association Releases The Outdoor Recreation Economy Report
    Outdoor Industry Association
    WASHINGTON, D.C. – April 25, 2017 – Outdoor Industry Association (OIA) today released The Outdoor Recreation Economy report, the largest and most comprehensive report of its kind that captures the power of a vast economic engine that creates billions in consumer spending and millions of good-paying American jobs. A sector
  • Monday, April 24, 2017
  • USA TODAY SPORTS Active Alliance features VERT’s G-VERT Run App for Innovation Zone at OKC Memorial Marathon
    LAUDERDALE, FL – USA TODAY SPORTS Active Alliance, a network of the finest full and half marathons across America, unveils VERT’s G-VERT Run app feature at the Oklahoma City Memorial Marathon Health & Fitness Expo taking place on April 28th and 29th. G-VERT Run will be VERT’s latest performance based app… ›
  • Gold’s Gym SoCal, is growing stronger than ever by opening their Presale on this Spring for their newest location in Anaheim/ Garden Grove.
    Gold's Gym
    Anaheim/Garden Grove, CA — Gold’s Gym, the gym model that revolutionized fitness, continues to expand throughout the SoCal area as it prepares to open its newest facility in Anaheim/Garden Grove this year. With its grand opening in Fall 2017, Gold’s Gym Preview Center is now open to new members. With… ›
  • Wintrust renews sponsorship of Illinois State Road Race Championships
    Intelligentsia Cup p/b SRAM
    Willow Springs, IL – Wintrust Bank has renewed its title sponsorship of the Illinois Cycling Association’s state road race championships, hosted again as part of the Intelligentsia Cup powered by SRAM racing series in the village of Willow Springs. The event will take place on Sunday, July 16, the third… ›
  • Divas® Running Series Returns to North Myrtle Beach
    Divas Half Marathon & 5K Series
    Miami, FL –  The Sixth Annual Divas® Half Marathon & 5K race will take place in North Myrtle Beach, SC on Sunday, May 7, 2017. The return of the women’s focused running series is set to provide a weekend full of empowerment for all Divas® participants and those who support… ›
  • Alaska Airlines Rock ‘n’ Roll Seattle Adds Second Day of Running
    Competitor Group
    – Race weekend returns June 17 – 18  with all new 5K at Tukwila’s Museum of Flight – Participants who run the 5K and any distance Sunday will earn three medals – Marathon and half marathon will debut new stadium to stadium route   SEATTLE – April 24, 2017 – Alaska… ›
  • Race Day Events Signs Physicians Plus Insurance Corporation as a Sponsor for the 2017 Lake Monona 20K/5K
    Race Day Events
    The Lake Monona 20KM Run and 5KM Run/Walk, taking place on Saturday, May 6th, 2017, offers a beautiful course with springtime temperatures ideal for running, and lots of runners to share the experience with.  The iconic 12.4-mile course wraps through the neighborhoods along the scenic shoreline of Lake Monona. “It is… ›
  • World T.E.A.M. Sports’ Face of America Brings Together Adaptive and Able-Bodied Athletes
    World T.E.A.M. Sports
    King of Prussia, Pennsylvania, April 24, 2017 – More than 150 adaptive military veterans from the United States, Puerto Rico, and Canada will gather in King of Prussia, Pennsylvania and in Arlington, Virginia the afternoon of April 28 for the Face of America bicycle and hand cycle ride to Gettysburg.
  • Sunday, April 23, 2017
  • XTERRA Weekend Wrap from Danao & Cyprus
    The XTERRA World Tour rolled on with races in Cyprus and the Philippines on Sunday, April 23, 2017. Over in Europe Yeray Luxem from Belgium and Brigitta Poor from Hungary captured the inaugural XTERRA Cyprus off-road triathlon, and on the XTERRA Asia-Pacific Tour Bradley Weiss from South Africa and Carina… ›
  • Alistair Brownlee and Emma Pallant Triumph at Gloria Challenge Mogan Gran Canaria
    Challenge Family
    The winners of the medium distance 2017 Gloria Challenge Mogán Gran Canaria have been crowned, with Alistair Brownlee and Emma Pallant setting high standards ahead of what is expected to be a competitive season of Challenge Family races worldwide. Hundreds of triathlon enthusiasts from 24 nations – almost double the… ›
    Thursday, April 27, 2017
  • Brownlees to launch new tri centre in Leeds 220triathlon.com - On February 28, Alistair and Jonny Brownlee will open The Brownlee Centre, a new £5m University of Leeds sports facility. It will be a new National Elite Training Centre for Triathlon.
  • Under Armour shares surge 10% on smaller-than-expected loss cnbc.com - Under Armour reported it swung to a net loss of $2.3 million, or a penny per share, for the first quarter, from a profit of $19.2 million, or 4 cents per share, a year earlier. Sales climbed nearly seven percent to $1.12 billion from $1.05 billion a year earlier, boosted by increases in wholesale and direct-to-consumer revenues.
  • Wednesday, April 26, 2017
  • Sports Direct plunges $101 million into Eastern Mountain Sports to gain U.S. foothold cyclingindustry.news - UK retail giant Sports Direct has bought Eastern Mountain Sports for $101 million, giving owner Mike Ashley a foothold in the U.S. market. Already operating 700 stores around the globe, Ashley will add around 50 more stores, as well as a U.S. e-commerce platform.
  • Women’s Versus Men’s Pay In Trail And Ultrarunning irunfar.com - Gender inequality is one of the longest-standing debates the human race has endured. As with most sports, the fields of trail and ultrarunning are not exempted from this battle of the genders.
  • ITU President, Marisol Casado, appointed to four IOC Commissions triathlonbusiness.com - The International Triathlon Union has announced ITU President and International Olympic Committee member, Marisol Casado, has been appointed to four of IOC Commissions. She will serve on the Women and Sport, Olympic Solidarity, Public Affairs and Social Development Through Sport and Evaluation for the Games of the XXXIII Olympiad Commissions.
  • Krys renews with the Tour de France sportspromedia.com - Optician Krys will be a sponsor of cycling’s Tour de France for a further three years. The French company will continue to be the official opticians of the sport’s most prestigious multi-stage road race and a member of the Club Tour de France.
  • Livestrong revenue dropped again in 2015, trending up now usatoday.com - The Livestrong cancer charity saw a fundraising and contributions nosedive in 2015 for a third straight year after founder Lance Armstrong's performance-enhancing drug scandal. Despite this, donations are rising over the last year, including the first $1 million pledge of the decade, and patient services have expanded.
  • The World’s Fastest Marathoners (and Marathons) runnersworld.com - Here is a listing of the fastest courses for men and women, as well as the 10 fastest marathoners in history on record-eligible courses, and the progression of the world records over the last 28 years.
  • Tuesday, April 25, 2017
  • Newton Running’s Danny Abshire’s Exits In Reorganization sgbonline.com - Newton Running’s co-founder Danny Abshire has exited the company and Jerry Lee, the company’s other co-founder and original investor, has returned as the firm’s company’s CEO and primary shareholder as part of a reorganization.
  • 15 Social Media Accounts Every Runner Should Follow runnersworld.com - Social media can be a distraction and a time drain, but it can also be a source of inspiration and motivation. The right accounts can help you see that others understand and commiserate with your struggles, as well as inspire you to train harder, run better, and be stronger.
  • Shimano bike component sales nearly flat in first quarter bicycleretailer.com - Shimano's bike-related sales were down 0.9 percent in the first quarter compared with the same period last year, while operating income in the segment was down 3.2 percent.
  • Accell appoints interim CEO as turnover to date mirrors 2016 cyclingindustry.news - The Accell Group has announced the appointment of Hielke Sybesma, current CFO of the group to the role of interim CEO, replacing the outgoing René Tekens. Tekens remains as an advisor.
  • Run Specialty’s Digital Disconnection sgbonline.com - Run specialty continues to face the task of reaching out to today’s increasingly digital consumer. Trained to offer personalized service at the store level, many stores are forced to make an awkward shift toward engaging the consumer - who now wants to interact and purchase online.
  • Monday, April 24, 2017
  • Boardman Bikes lets Brownlees go as investment focus shifts to Performance Centre cyclingindustry.news - Boardman Bikes has issued a press statement outlining a slimming of its supported professional athlete roster in favour of allocating funds to making “everyone faster”. Announcing that the brand will separate from triathlon stars Alistair and Jonathan Brownlee, the firm said that the money saved will be reallocated toward product R&D and the brand’s soon to launch Evesham Performance Centre.
  • Mike Unger named as USA Swimming’s Interim CEO triathlonbusiness.com - National swimming governing body, USA Swimming, has announced that Mike Unger, ‘USA Swimming Chief Operating Officer and a dedicated employee since 1993’, has been named Interim CEO for the 400,000-member organisation.
  • Newton Running Reorganizes Without Its Original Visionary runnersworld.com - The company promises to return to its focus on serious runners who want to run more efficiently.
  • Saturday, April 22, 2017
  • Local Athlete Dies during IRONMAN in the Woodlands abc13.com - Local athlete Glen Bruemmer died while competing in the Ironman triathlon in The Woodlands on Saturday morning. An experienced triathlete, he died during the swimming portion of the event in Lake Woodlands.
  • Friday, April 21, 2017
  • Brownlees Aboard Scott Thru 2020 slowtwitch.com - The British duo of Jonny and Alistair Brownlee are moving from British bike maker Boardman to Scott bicycles. The deal between Scott and the Brownlees also includes Scott helmets and cycling shoes as well as Syncros handlebars, seat posts and stems.
  • Is Running Good For The Planet? Many Events Are Going Green running.competitor.com - With all the sweat and fresh air, running feels like a healthy activity. But with all of the litter and traffic or damage to wild trails caused by races, how beneficial is running for the planet?
  • When Athletes Dope, Not All Sports Are Created Equal outsideonline.com - Why does the use of banned substances seem to be a greater ethical weight for some athletic disciplines, like running and cycling, than for others?
  • Thursday, April 20, 2017
  • Boulbol and Sims form new PR agency, Simbol. First client: Wolf Tooth bicycleretailer.com - Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company's first client is Wolf Tooth Components.
  • Skechers Hits Historic Financial Milestone in Q1 footwearnews.com - With help from its booming international business, Skechers USA Inc. has kicked off fiscal year 2017 on a high note. The casual footwear maker announced that it logged its first billion-dollar quarter in Q1, with sales advancing 9.6 percent to hit $1.07 billion — which also topped market watchers’ bets for sales of $1.06 billion.
  • Study Finds: Running Is Contagious gearjunkie.com - More than one million runners, 217 million miles, and five years of study reveal runners influence each other’s habits. And they’re competitive about it.
  • Wednesday, April 19, 2017
  • Hershey to sponsor USATF 2017 National Junior Olympic Track & Field Championships usatf.org - Adding a new element to its partnership with USATF, The Hershey Company will be the title sponsor of the 2017 USATF Hershey National Junior Olympic Track & Field Championships. Taking place July 24-30 in Lawrence, Kansas, the Junior Olympics is USATF’s largest single event, with up to 10,000 youth athletes participating each year.
  • Spartan Race Kicks Off U.S. Championship Series with Live Streaming Race Day mudrunguide.com - This year in addition to filmed for NBC Sports, Spartan Race will be hosting live coverage of the event on their Facebook, YouTube, and Spartan.com website during the race Saturday.
  • Honey Stinger Adds Sales And Marketing Hires sgbonline.com - Patrick Leslie will fill the role of east coast regional account manager for grocery; Erin Ross will manage inside grocery sales; Abbie Durkee will become the new N. Calif. field representative; Shannon Grasser will manage eCommerce, promotional and athletic program sales; Mac Kelly will manage sales for collegiate and high school athletic programs and Kirsten Tidik will become a seasonal marketing event representative.
  • Sports Direct Purchases 7.9 Percent In Finish Line sgbonline.com - Sports Direct, which earlier this year agreed to purchase Eastern Mountain Sports and Bob’s Stores in bankruptcy proceedings, has acquired a 7.9 percent stake in The Finish Line Inc., according to a regulatory filing.
  • Mike Ferrentino joins Uncommon Communications bicycleretailer.com - Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.

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