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    Friday, February 12, 2016
  • iRewind and Hartford Marathon Foundation To Collaborate at Multiple Events in 2016
    iRewind, the company delivering personalized videos to endurance participants, announces partnership with the Hartford Marathon Foundation for 2016. Following a successful pilot at the 2015 Eversource Hartford Marathon, iRewind and the Hartford Marathon Foundation will partner on 7 events in 2016 including the Hartford Marathon, the Mystic Half Marathon and… Read more ›
  • Fastest Crossing of America on Foot in 35 Years – Adam Kimble & Rudy Project Attempt New World Record
    Rudy Project North America
    Denver, CO – Rudy Project, Italian crafters of performance eyewear since 1985, are proud to announce their sponsorship of ultra-running legend Adam Kimble. Next week, The 2015 Gobi March champion is set to begin his attempt at breaking the Guinness World Record for Fastest Crossing of America on foot by a male, a… Read more ›
  • RunSignUp Referrals Program Returns Strong ROI Results
    RunSignUp’s Referrals 2.0, released in late January, has been impressing races with strong early ROI results. The program allows for an automated refund of a set amount for Referrers who successfully refer a pre-determined number of registrants (as set by the Race Director). Additionally, strong social sharing tools encourage more… Read more ›
  • New Runner Survey on Event Marketing Released
    Gameface Media
    February 12, 2016, Boston, MA – Gameface Media today released survey results today that indicate a shift in the way runners discover and select which races they will run. The survey of more than 400 runners demonstrates that runners are increasingly using social media channels to find and share their race… Read more ›
  • Pro Runner Amy Hastings Cragg Continues to Run with Zamst While Chasing the 2016 Olympic Games in Rio
    SMACK! Media
    ZAMST, a leader in high-performance sports protective equipment, announced that they will renew their partnership with elite long distance runner Amy Cragg Hastings. Zamst has supported Hastings with icing and bracing products over the past year and looks forward to continuing to help her remain strong and injury free as she… Read more ›
  • Lumo Run Gains Support of Running Thought Leaders and Researchers
    Lumo Bodytech
    February 12, 2016 PALO ALTO, CALIF. — Lumo Bodytech, the creators of the Lumo Run smart running shorts, today announced the formation of a board of advisors made up of prominent members from the running community. The purpose of this board will be to support Lumo Run’s efforts to help professional athletes… Read more ›
  • Thursday, February 11, 2016
  • Introducing RIDE Triathlon Team Powered by Wattie Ink
    RIDE Cyclery
    Encinitas, CA — Family-owned, full-service bicycle retailer RIDE Cyclery has launched its own Triathlon Team. Partnering with the renowned Wattie Ink brand, the team will be based in San Diego and will be rocking the “W” on the triathlon race circuit. The newly created RIDE Triathlon Team Powered by Wattie… Read more ›
  • Litespeed Becomes Title Sponsor of 29th Annual 3 State 3 Mountain Challenge
    Chattanooga, TN (February 11, 2016) – Litespeed road, mountain and adventure bikes manufactured by Tennessee-based American Bicycle Group (ABG) has partnered with the Chattanooga Bicycle Club as title sponsor for the 29th Annual 3 State 3 Mountain Challenge on May 7, 2016 in Chattanooga, TN.  The ride, which will be called the Litespeed Bicycles 3 State… Read more ›
  • Team MPI Announces New Coaches and USAT Level III Certification For Head Coach Mark Sortino
    Multisport Performance Institute
    Pensacola, FL – February 11, 2016 – MULTISPORT PERFORMANCE INSTITUTE (MPI), a Florida-based multisport coaching company founded in 2010, has expanded its coaching roster with the addition of Coach Chris Palmquist of Geneva, Illinois; Coach Ben Dillon of Covington, Louisiana; and Coach Brad Noble of Atlanta, Georgia. Head Coach Mark… Read more ›
  • PhD Nutrition Welcomes Multiple IRONMAN 70.3 Champion Alicia Kaye
    PhD Nutrition Inc
    Vancouver, B.C.  Feb 11, 2016 – PhD Nutrition is happy to announce that Alicia Kaye, multiple IRONMAN 70.3 Champion, two-time Lifetime Series Champion and Toyota Triple Crown Champion will be partnering with PhD Nutrition in 2016. PhD is internationally recognized for its quality and innovation and this now extends to a… Read more ›
  • Wednesday, February 10, 2016
  • Jan Frodeno confirms his start at DATEV Challenge Roth with a new world record his goal
    Challenge Family
    Jan Frodeno has achieved almost everything in his unprecedented triathlon career. He won gold at the Olympic Games in Beijing in 2008, is the current Ironman Hawaii champion, “Sportsman of the Year” and Bambi award-winner.  There are many more outstanding successes in the 34-year-old’s career but two milestones are still… Read more ›
  • Yaktrax & DryGuy Announce Sponsorship of Big Air at Fenway Ski and Ride Competition
    Boston, MA (February 10, 2016) – Yaktrax and DryGuy, two long time sponsors of the US Ski Team, are proud to announce their sponsorship of the 2016 Big Air at Fenway event. With competitors from around the world including Olympians Joss Christensen, Sage Kostenburg, and Ty Walker, Big Air at Fenway is a unique stop on… Read more ›
  • Marine Corps 17.75K Provides ‘Access Granted’ to 41st Marine Corps Marathon
    Marine Corps Marathon
    QUANTICO, VA (February 10, 2016) – Beginning at noon Eastern on Wednesday, Feb. 17, runners can register online for the Marine Corps 17.75K at www.marinemarathon.com. The Marine Corps 17.75K, on Saturday, April 2 in Prince William County Virginia, is the opportunity to obtain guaranteed entry to the 41st Marine Corps Marathon (MCM), with Access Granted presented… Read more ›
  • Conqur Endurance Group Announces Inaugural Pasadena Half Marathon & 5K at the Rose Bowl
    Conqur Endurance Group
    LOS ANGELES (February 10, 2016) – Conqur Endurance Group, together with the city of Pasadena and the Rose Bowl Operating Company, today introduced the Pasadena Half Marathon & 5K at the Rose Bowl. The inaugural race, which features a majestic finish on the field at the Rose Bowl Stadium, will… Read more ›
  • PhD Nutrition Welcomes IRONMAN Champion and 2x Olympian Brent McMahon to Team PhD
    PhD Nutrition Inc
      Vancouver, B.C. Feb 10, 2016 – PhD Nutrition is excited to be partnering with IRONMAN Champion Brent McMahon, 2x Olympian, 3x 70.3 IRONMAN North American Champion, multiple 70.3 IRONMAN Champion and Canada’s Multisport male Athlete of the year for 2015.  PhD Nutrition, known for premium sports nutrition products and… Read more ›
  • ACTIVE Network Launches New Tiered, Bundled Technology Solutions to Meet the Needs of Event Directors
    The Active Network
      Dallas – Feb. 10, 2016 – After more than 16 years fueling both the world’s biggest and most influential endurance events as well as local neighborhood events, ACTIVE Network®, the premier global marketplace for activities and events and the industry’s leading provider of data solutions, today launched new bundled technology solutions for event directors… Read more ›
  • Lapio Race Day App Now Available for Download
    Lapio Inc.
    SAN FRANCISCO – February 10, 2016 – Lapio, Inc. providing powerful race timing software, announces the release of its race day app; creating the ultimate race day experience for participants and spectators. The endurance industry has seen a recent migration from registration based software, which meets the race management needs of race directors,… Read more ›
  • Rock ‘n’ Roll Seattle Revamps Marathon & Half Marathon Course
    Rock 'n' Roll Marathon Series
    Rock ‘n’ Roll Seattle Marathon & ½ Marathon, a Signature Seafair Event, today announced revamped marathon and half marathon courses for the 2016 event. The course will continue to start near to the iconic Space Needle, but will return to the 2011 finish line location at CenturyLink Field. The 8th annual… Read more ›
  • RunSignUp Fast Registration Converts Race Interest to Action
    RunSignUp has released the final stages of the project to bring Fast Registration to the endurance registration market, making it easier to capitalize on the interest of potential participants wherever and whenever they find an event. This collection of services speed registration through increased options for remembering participant data, mobile optimizations,… Read more ›
  • 2016 Skechers Performance Los Angeles Marathon Announces Elite Field
    Conqur Endurance Group
    LOS ANGELES (February 10, 2016) —Conqur Endurance Group will welcome a world-class group of elite runners from around the globe to the 2016 Skechers Performance Los Angeles Marathon on Sunday, February 14th. Defending Skechers Performance Los Angeles Marathon men’s champion Daniel Limo (Kenya, 2015) and former winner Erick Mose (Kenya,… Read more ›
  • Hydro Flask Unveils New Color Collections
    Hydro Flask
    Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, is excited to introduce 11 new refreshingly bold colors across its hydration, coffee, beer and food collections. The new hues include Cobalt, Lava, Graphite, Forest, Plum, Pacific, Mango, Kiwi, Tangelo, Citron and Mint. The new colors complement old favorites like Black,
  • Addaday Supports Specialty, Launches with Locally.com
    As more and more brands grow their direct-to-consumer business, often at the expense of brick and mortar dealers, one fitness company has found an online commerce tool that actually supports specialty retailers.  Addaday, the massage and fitness tool company, has partnered with Locally to help Addaday shoppers find their products in stock at
  • Monday, February 8, 2016
  • Burley Joins Forces with Groundswell PR
    Burley Design
    Eugene, OR (February  8, 2016)– Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers and balance bikes, is excited to announce their partnership with Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories. “We are so excited to
  • Friday, February 5, 2016
  • World T.E.A.M. Sports’ Adventure Team Challenge Comes Alive in New Videos
    World T.E.A.M. Sports
    Two fresh videos from national non-profit World T.E.A.M. Sports document the excitement and inspiration of the organization’s inclusive Adventure Team Challenge events in Colorado and in North Carolina. These events, hosted in Colorado in September and in North Carolina in November 2015, brought together teams of disabled and able-bodied athletes for an
    Thursday, February 11, 2016
  • Giant USA to sell direct to consumers online by Augustbicycleretailer.com - Giant USA’s general manager John Thompson told Giant dealers that it will sell bicycles directly to consumers who will collect their purchases at a Giant store. Giant Gear also will be sold online under a similar system, except the products will be drop-shipped directly to customers and Giant will handle returns without involving dealers.
  • Running Protects Your Brain For The Long Haulrunnersworld.com - But new research shows that exercise's positive impact on the brain is long-lasting. A study published online in Neurology, the medical journal of the American Academy of Neurology, found that poor cardiovascular fitness in middle age is associated with having a smaller brain 20 years later.
  • Adidas raises outlook after beating 2015 targetsmarketwatch.com - Adidas AG raised its 2016 outlook on Thursday after exceeding its profit and revenue targets for 2015. Based on preliminary figures for 2015, Adidas said fourth-quarter net profit rose 12% on the year to EUR720 million ($813.38 million), following a strong performance from its Adidas and Reebok brands and double-digit sales growth in Western Europe, China and Latin America.
  • Brim Brothers launches $440 wearable power metervelonews.competitor.com - After six years of development, Brim Brothers’ long-awaited wearable, cleat-based power meter launched on Kickstarter Thursday, quickly reaching more than 30 percent of its 100,000 euro goal. The Zone DPMX measures power using a small plate placed between the sole of a cycling shoe and the cleat of a Speedplay pedal, with a pod containing accelerometers and other gadgetry that sits on top of the shoe, sending information via ANT+ to any compatible cycling computer.
  • Brooks Running Releases First-Ever TV Spotsportsonesource.com - Brooks Running followed the launch of its new global brand campaign, “Live the Way You Run. Run Happy.” by premiering its first-ever TV spot called “The Rundead.” The video ad is set to play during the Olympic Marathon Trials on NBC, Feb. 13.
  • Wednesday, February 10, 2016
  • Skechers Beats Q4 Sales Estimates, Misses On Earningsfootwearnews.com - Skechers Inc. said its net income climbed 34.3 percent year-over-year, to $29.4 million, or 19 cents per diluted share. Market watchers had forecast EPS of 20 cents per share. Still, the firm pulled off a 27 percent gain in revenue, to $722.7 million, in the quarter, well above Wall Street’s forecast for sales of $693.5 million.
  • Adidas Launches Birchbox-Style Subscription Service For Womenfastcodesign.com - Adidas is trying to get in on the $5 billion subscription box business. With Avenue A, Adidas will send curated boxes with shoes, apparel, and accessories to your door for $150 per quarter. It's the latest in a string of unconventional retail strategies for the sportswear company, which has struggled in recent years to remain competitive against formidable opponents such as Nike and Under Armour.
  • Shimano slashes component pricingbicycleretailer.com - Shimano has slashed wholesale and retail pricing across its range of higher-end components and groups, from SLX all the way up to Dura-Ace Di2 both road and mountain. The changes are component-specific and vary depending on the part.
  • Shimano sales up 14% last yearbicycleretailer.com - Shimano's net sales were up nearly 14 percent in 2015, to 378 billion yen ($3.3 billion). Operating income also increased, by nearly 30 percent, to 85.1 billion yen.
  • One Pro Cycling partner with FSA and Prologo for first season in Pro Continental rankscyclingweekly.co.uk - One Pro Cycling have announced that they will partner with FSA and Prologo for the 2016 season, with the two companies providing finishing kit for the team’s Factor bikes.
  • Specialized announces realignment and layoffsbicycleretailer.com - Specialized announced that it has made substantial organizational changes as it tightens up its structure to better serve riders and retailers. The company said it’s reducing its global workforce by 3 percent. A spokesperson said less than 50 people are being laid off at its Morgan Hill headquarters. And the layoffs are across the board. As part of the restructuring, Jeff McGuane is assuming the role of USA market leader. Stu MacLennan, who joined Specialized last April from Apple, is leaving. MacLennan was managing director of Specialized USA.
  • Giant hires Sean Burkey as account exec for Ohio and No. Kentuckybicycleretailer.com - Giant Bicycle USA has hired Sean Burkey as its new account executive for Ohio and northern Kentucky. Burkey moves to Giant after several years as a Raleigh sales representative. Burkey, replaces long-time Giant account executive Larry Lewallen, who recently retired from Giant after 28 years.
  • Wiggle ‘to purchase’ Chain Reaction Cyclesbikeradar.com - UK-based online bike shop Wiggle looks set to acquire its main retail rival Chain Reaction Cycles, according to an article from bike retail industry publication BikeBiz. The report goes on to predict that the sale is 'highly likely' to take place next week.
  • UCI’s team reforms enacted — in NASCARvelonews.competitor.com - NASCAR announced that it is moving away from its sponsor-dominated business model toward something intended to provide more stability for teams. Anyone who follows cycling will recognize the logic behind the move. As the Times reports, NASCAR is shifting to a franchise-like system that is intended to provide value and financial stability to team owners after decades of heavy reliance on sponsors.
  • Motorized cheating case moves forwardvelonews.competitor.com - The UCI has referred the sport’s first motorized cheating case to its Disciplinary Commission, which will hear arguments from all relevant parties in the coming weeks. The bike of Belgian cyclist Femke Van den Driessche was found to contain a motorized crankset at the U23 world cyclocross championships in January. Panel members of the Commission at UCI headquarters in Aigle, Switzerland will call witnesses and experts, and Van den Driessche may either submit her own defense or be assisted by an advisor.
  • Fitbit Partner with Fashion House Public Schoolsportsonesource.com - Fitbit announced a partnership with renowned New York design house Public School to develop a collection of premium, urban chic accessories for Fitbit Alta. The Public School for Fitbit accessories elevate the sleek design of Alta by extending Public School’s edgy aesthetic to the device’s easily interchangeable accessory bands.
  • Tuesday, February 9, 2016
  • Will Fripp to join Specializedbikebiz.com - Specialized Bicycle Components has revealed that Will Fripp is joining the team as Marketing Director responsible for the UK from this May.
  • UCI considers testing all bikes for hidden motorsvelonews.competitor.com - UCI president Brian Cookson said his organization will leave no stone unturned in the bid to rid the sport of cheats. Speaking during a visit to Doha where the Tour of Qatar is underway, Briton Cookson said the UCI would even consider expanding the tests for motorized bicycles if need be.
  • ASICS in global search for amateur runners to join its #BeatTheSun challengetriathlonbusiness.com - ASICS has launched its annual global search for amateur runners to join its #BeatTheSun community and take part in the ‘ASICS Beat the Sun’ challenge, which starts and finishes in Chamonix – the resort area bordering France, Switzerland and Italy – on 21 June 2016. In order to take part, runners will need to sign up to the ASICS #BeatTheSun online community, commit to a personal running goal for 21 June and declare whether they want to take part in ‘ASICS Beat the Sun’ event.
  • Ship comes in for Challenge Nordic, as Greencarrier signs up as official logistic partnertriathlonbusiness.com - Transportation and logistics specialist Greencarrier has entered into a sponsorship agreement with the 2016 Challenge Nordic events produced by Danish company RaceMakers. The partnership means that Greencarrier will be the events’ main logistic partner and will arrange transport for all Challenge Nordic races in 2016.

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