“Year of CBD” at The Running Event

November 25, 2019

Athlete-focused CBD brand addresses the needs of runners at this year's event.

STEAMBOAT SPRINGS, CO, November 25, 2019– When you look at the number of CBD vendors showing up at this year’s The Running Event in Austin (Texas) it’s hard to believe that most run retailers won’t be stocking some form of this natural anti-inflammatory in 2020.

When asked about their maiden presence at this year’s show, Venga CBD founder & CEO, Jay OHare, had this to say: “We’ve pledged to help 100,000 endurance athletes stay in the game by the end of next year. To the degree that run store retailers reach so many of these athletes struggling with pain and inflammation, it makes sense that they’ll choose to carry quality CBD in the coming months.”

And quality CBD is what Venga CBD has focused on with an intentional approach to customer experience and product efficacy.

“Having a unique line of water-soluble, THC-free CBD products has been a massive differentiator for us in the crowded endurance sports space” says Dave Wittlinger, Venga CBD partner. “What we’ve been able to offer includes products that see upwards of 5-times the bioavailability as our competitors.”

So what exactly is bioavailability and why does it matter? At its essence, bioavailability is essentially the percentage amount of a substance that can be absorbed into one’s bloodstream.

“One of the main problems in the industry right now is that most CBD oils don’t actually absorb into the athlete’s bloodstream where it can make a difference” says OHare. “But we’ve been able to solve that problem by coming out with a completely water-soluble line of products.”

In gearing up for this year’s The Running Event, both OHare and Wittlinger plan to inform retailers that there is now a highly effective CBD product on the market that their customers will covet.

As a company that was founded by endurance athletes, Venga CBD seems extremely well positioned to serve the running industry.

“This just might just be the year we look back on as the ‘Year of CBD’ for run retailers,” Wittlinger adds. “It’s very exciting to be a part of helping these athletes continue their passion for running.”

About Venga CBD: Engineered for endurance athletes, Venga CBD is organically grown and sourced in Colorado. Made with water-soluble, broad-spectrum, phytocannabinoid rich hemp extract, Venga CBD works to reduce inflammation, minimize pain, speed recovery, improve sleep quality and strengthen an athlete’s mental resilience. All Venga CBD products contain zero THC, the psychoactive element of the hemp plant.

Attending The Running Event? See Venga CBD at Booth #1617.

For more information, visit VengaCBD.com