XTERRA, the nation’s premier off-road triathlon and trail running series, has selected the Virtual Race Bags™ online platform to provide event participants special offers and messages from national and local sponsors, as well as XTERRA licensees, at its U.S. Championship events.
Honolulu, HI (February 19, 2013) – XTERRA, the nation’s premier off-road triathlon and trail running series, has selected the Virtual Race Bags™ online platform to provide event participants special offers and messages from national and local sponsors, as well as XTERRA licensees, at its U.S. Championship events.
“It’s a better solution for the environment and for our sponsors,” said XTERRA President Janet Clark. “We’ll still provide the highly coveted Paul Mitchell samples and things of this nature, but everything that used to come as paper – flyers, postcards, and such – will now go online. In addition to cutting the waste, our sponsors will be able to tell immediately what offers are working and what are not so they can adjust accordingly as the season progresses.”
Virtual Race Bags delivers sponsor deals, offers and messages to event participants using an online platform that is customized for each event.
“We are thrilled to be working with Team Unlimited for the XTERRA Championships to provide our turn-key marketing platform that delivers value to participants, sponsors and national brands,” said Gary Schwake, President & Co-Founder of Virtual Race Bags™. “We look forward to helping advance the digital and environmental initiatives for events of all sizes across the U.S. and Canada.”
About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2013 will produce more than 100 XTERRA off-road triathlon and trail running races in 18 countries worldwide. In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.
XTERRA Media Contact:
Trey Garman, Vice President
Phone: 808-792-2603 // Email: firstname.lastname@example.org
About Virtual Race Bags™
Virtual Race Bags provides a turn-key online platform for Organizers of endurance events to efficiently and cost-effectively deliver sponsor messages to event participants. Much more than a simple “virtual goody bag,” Virtual Race Bags delivers sponsor deals, offers and messages to event participants using an online platform that is customized for each event. Virtual Race Bags was founded in 2010 by a team seeking to leverage their experience as Event Directors, Sponsors and Athletes to help significantly improve the experience with the iconic race bag. Learn more about us at www.VirtualRaceBags.com
Virtual Race Bags™ … Get Your Green On!
For More Information Contact:
Gary Schwake, President & Co-Founder
Virtual Race Bags™