The XTERRA World Tour will return to Australia in 2013 under the guidance of Andrew O’Loughlin at Limelight Sports. The mission Down Under is clear -- deliver the best beachside off-road triathlon and trail run events for the growing tribe of XTERRA athletes in Australia
September 12, 2012 (Honolulu, HI) – The XTERRA World Tour will return to Australia in 2013 under the guidance of Andrew O’Loughlin at Limelight Sports. The mission Down Under is clear — deliver the best beachside off-road triathlon and trail run events for the growing tribe of XTERRA athletes in Australia.
“We are really excited to be bringing XTERRA to Australia. With the global and local growth of events with an adventurous nature, in particular off-road triathlons and trail runs, we believe the time is right for Australia to become part of the iconic XTERRA series,” said O’Loughlin, the Managing Director of Limelight Sports. “Not only is this an event for professional triathletes, but it is a challenging and fun opportunity for those people who like to keep fit and take on something new. I can’t think of a better setting than along some of Australia’s best beaches on the Great Ocean Road! We can’t wait.”
The inaugural event for 2013 will be called the XTERRA Great Ocean Road off-road triathlon and will be accompanied by a trail run in Anglesea, Victoria, on Sunday, April 7.
“We are thrilled to offer our Aussie friends an avenue to pursue XTERRA racing in one of the most scenic areas in all of Australia,” said XTERRA President Janet Clark (an Aussie herself).
The event will be a serious proposition for the serious XTERRA athlete, as 15 qualifying spots into the 2013 XTERRA World Championship on Maui will be up for grabs. The course will take participants on the famous Surf Coast Walk and along one of Australia’s most pristine beaches.
The events will also focus heavily on the weekend warrior, who likes to keep fit, take on new challenges and is tired of tedious running tracks.
Of note, the annual XTERRA New Zealand Championship race in Rotorua will take place the following weekend on April 14, providing a great opportunity for locals and foreigners alike to combine XTERRA racing and sight-seeing into one great vacation.
EVENT NAME: XTERRA Great Ocean Road
WHERE: Great Ocean Road, Anglesea, Victoria, Australia
WHEN: Sunday, April 7, 2012
COURSES: Triathlon and Trial Run long and short course will be released late-September, 2012
MORE INFORMATION: Visit www.xterraplanet.com.
ABOUT THE XTERRA SERIES
In 1996 mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of an open-ocean swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted outdoor enthusiasts, adventure seekers, mountain bikers and triathletes. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common spirit and attitude that pulled them together. The relationship would become an internationally-recognized brand called XTERRA. Since that day, XTERRA has grown into the world’s leading off-road triathlon with more than 100 races in 15 countries.
A typical XTERRA is comprised of the following:
1.5 kilometer (0.93-mile) swim in an ocean, lake, or river
30 kilometer (18.6-mile) mountain bike on off-road trails
10 kilometer (6.2-mile) trail run on a variety of surfaces
ABOUT THE GREAT OCEAN ROAD, AUSTRALIA
The Great Ocean Road is one of Australia’s most famous stretches of road. More than 240 kilometers in length, the Great Ocean Road scales some of Victoria’s most picturesque beaches and takes visitors to the well know attraction the Twelve Apostles. Watch a video on The Great Ocean Road here: http://www.youtube.com/watch?v=ICHAa0LRg_k
Popular seaside town Anglesea is situated roughly 16 kilometres from Torquay – the start of the Great Ocean Road for those travelling from Melbourne.
ABOUT LIMELIGHT SPORTS
Limelight Sports is the agency behind the creative delivery of many of the highest profile grassroots sports and physical activity events and campaigns in Australia, New Zealand and the UK. Limelight Sports will be reintroducing XTERRA into the Australian market in 2013.
Involved in delivering participation events for 800,000 participants annually, Limelight Sports work with an array of clients including major sporting brand Nike, and financial institution J.P. Morgan, and are responsible for the delivery of the following events: Nike She Runs the Night, Nike The Chance, Nike Players’ Lounge – Australian Open 2012, J.P Morgan Corporate Challenge, Royal Parks Foundation Marathon, GIO Oz Day 10km, Sport Relief and many more.
Recently named Sports Agency of the Year in the UK, Limelight Sports is heavily focused on ‘Redefining Sport,’ with the aim of driving new and sustained participation through creative event concepts and by leaving a lasting impression on event participants. Visit www.limelightsports.com for more information.
ABOUT TEAM UNLIMITED/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2011 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide. In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA’s TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.
For media inquiries please contact:
Karla Bunney, Limelight Sports
+61424 252 776 // firstname.lastname@example.org
Trey Garman, TEAM Unlimited / XTERRA
808-792-2603 // Trey@xterraplanet.com