XRCEL® to Extend Sponsorship of Professional Triathlete Patrick Evoe

January 19th, 2016

XRCEL® to Extend Sponsorship of Professional Triathlete Patrick Evoe

Professional Triathlete, Ironman winner Patrick Evoe Renews with the XRCEL® team

Charleston, SC (January 19, 2016) – New World Consumer Products, LLC, a division of New World Pharmaceuticals, LLC, would like to announce that professional triathlete and Ironman winner Patrick Evoe has renewed his relationship with the XRCEL team as a sponsored athlete. Patrick will continue to be fueled by XRCEL Athlete Fuel, a sustained-release sports performance fuel based on New World Pharmaceutical’s patented formulation technology, for the balance of the 2016 race season. The sponsorship is a critical component of New World Consumer Product’s mission to educate and fuel elite athletes.

“I’m thrilled to sign on again to be an XRCEL athlete for 2016. When I incorporated XRCEL into my training and racing nutrition last year, I found I really loved the product and its extended release capabilities, which helped me with my Ironman training and racing. I’m excited to use XRCEL again this year.” said Evoe.

Laura DeMeo, Business Development Manager – Endurance Sports for Team XRCEL. “Evoe, who was an engineer prior to racing, is known as an athlete that carefully calculates what goes into his body during training and racing.”

“Endurance sports, particularly triathlon, are a core part of our market. Our ability to significantly impact, via our extended release micro-gels, carbohydrate absorption and improve energy conversion potential … makes XRCEL a perfect fit for a triathlete.” Said Fred Sexton, President and Founder of NWCP.

Evoe, an engineering graduate from University of Michigan, with a Masters in International Studies from Texas State turned pro in 2007. Since turning pro he has won Ironman Louisville, placed in the top three 12 times between 70.3 and full distance Ironman races, and is a 4 time Ironman World Championship finisher. Evoe took the second place title for IronMan Japan 2015.


About XRCEL® Athlete Fuel

XRCEL Athlete Fuel is a revolutionary extended release carbohydrate supplement formulated with patented pH and temperature responsive micro-gel technology developed by New World Pharmaceuticals, LLC.  XRCEL is a caffeine and banned substance free supplement designed to provide athletes with extended release muscle and brain fuel so that they may get the most out of their training and competitions.



New World Pharmaceuticals is based in Charleston, South Carolina. For more information, please visit http://www.NewWorldPharma.com.

For More Information 

Media Inquiries:

Lisa Sexton

843.737.6192 Ext 104


XRCEL Athlete Fuel

XRCEL® to Extend Sponsorship of Professional Triathlete Patrick Evoe

Contact Info

Lisa Sexton
843-737-6192 x 104

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