XRCEL® Sponsors Professional Triathlete and Coach Scott DeFilippis

January 29th, 2016

XRCEL® Sponsors Professional Triathlete and Coach Scott DeFilippis

Professional Triathlete, Coach, and Race2Rebuild 2015 Challenge Team Captain joins the XRCEL® team

Charleston, SC (January 29, 2015) – New World Consumer Products, LLC, a division of New World Pharmaceuticals, would like to announce that professional triathlete, coach, and Race2Rebuild 2015 Challenge Team Captain, Scott DeFilippis has joined the XRCEL team as a sponsored athlete. Scott will be fueled by XRCEL Athlete Fuel, a sustained-release sports performance fuel based on New World Pharmaceutical’s patented formulation technology, for the 2016 race season and beyond. The partnership is an important development in New World Consumer Product’s mission to educate and fuel elite athletes.

“I truly believe they are at the forefront of a nutritional breakthrough not only in endurance sports but all sports that require strength, speed, or endurance.” Scott DeFilippis

“We know that with Scott’s meticulous attention to detail in his training and those he coaches, that he took the time to become knowledgeable in all that XRCEL has to offer endurance athletes. XRCEL is proud of Scott’s passion for triathlon, but we are even more proud of him for the community service and causes he donates his time to, including Race2Rebuild. We are thrilled that he has chosen XRCEL as his fuel and look forward to the journey Scott takes as he works to achieve his own goals and dreams” said Laura DeMeo, Business Development Manager – Endurance Sports for Team XRCEL.

“Our ability to significantly impact, via our extended release micro-gels, carbohydrate absorption and improve energy conversion potential without the stomach upset that sometimes plagues endurance athletes makes XRCEL a perfect fit for a triathlete”, said Fred Sexton, President and Founder of New World Consumer Products, “It’s great to see top-tier athletes improve their performance when they are using our revolutionary technology”.

Scott has achieved multiple podium finishes around the world, running 2:43 for the marathon off the bike at Ironman Switzerland in 2012 and lowering his Iron Distance PB to 8:09 at the 2012 Ironman FL. Scott and his coach Siri have been working together for a year now and in their first season together he was able to earn three top 10 finishes at an Iron distance events in the span of nine weeks including a 3rd place at Ironman Boulder and 2nd place at Challenge Atlantic City.


About XRCEL® Athlete Fuel

XRCEL Athlete Fuel is a revolutionary extended release carbohydrate supplement formulated with patented pH and temperature responsive micro-gel technology developed by New World Pharmaceuticals, LLC.  XRCEL is a caffeine and banned substance free supplement designed to provide athletes with extended release muscle and brain fuel so that they may get the most out of their training and competitions. 

New World Pharmaceuticals is based in Charleston, South Carolina. For more information, please visit http://www.NewWorldPharma.com.

For More Information 

Media Inquiries:

Lisa Sexton

843.737.6192 Ext 104


XRCEL Athlete Fuel

XRCEL® Sponsors Professional Triathlete and Coach Scott DeFilippis

Contact Info

Lisa Sexton
843-737-6192 x 104

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