Women’s Running Becomes the First Fitness Magazine to Feature a Regular-Sized Runner on Cover

July 16th, 2015

Women’s Running Becomes the First Fitness Magazine to Feature a Regular-Sized Runner on Cover

New August issue on body positivity celebrates runners of all sizes and ages

SAN DIEGO – July 16, 2015 – Women’s Running, the world’s largest women-specific running magazine, today released the cover of its August issue featuring the first regular-sized runner to appear on the cover of a fitness or running magazine.

“Our readers already know that fit women come in every shape and size. You can go to the finish line of a race and see many different sorts of bodies accomplishing amazing things,” said Jessica Sebor, editor-in-chief. “That’s why this cover is important to us. We want to support all women on their running journey.”

New York-based cover model, Erica Schenk, took to the trails of Brooklyn’s Prospect Park for the cover shoot. The 18-year-old has been a runner for 10 years and reacted to being on the cover, stating, “Women of all sizes deserve to be praised for good health and have a presence in the media.”

“I think every woman has had the experience of looking at a magazine rack and not seeing herself represented,” adds Sebor. “As a culture we’ve moved beyond this homogenous idea of what healthy and beautiful looks like, but generally speaking, the magazine industry hasn’t. Too often, average-sized runners are only celebrated are in ‘before’ pictures. But running isn’t about changing your body. Being fit doesn’t mean what you look like; it’s how you live your life. We want to celebrate that.”

Women’s Running subscribers were the first to get a sneak peek at the August issue, and some readers have already taken to social media to praise the direction of the cover:

Juanita J. ‏(@shookie326)  I almost cried when I opened my mailbox and seen a thick girl like me ON THE COVER. Thank you @WomensRunning

Nicole M. ‏(@PeachyNicole@WomensRunning This cover makes me so happy! It helps me believe that I really can be a runner too!

Articles in the Body Positivity issue include “The Weight Debate: A Compelling Argument to Ditch the Scale,” “Digging Deep: Marathon Maniac Opens Up About Her Battle with Eating Disorders,” “Fit-Cation: A Break from Work Does Not Have to Mean a Break from Working Out,” and “Crazy Endurance: Uzo Aduba Runs to Free the World of Cancer.”

The August issue of Women’s Running hits newsstands nationwide on Tuesday, July 21. To view recent articles or subscribe to the magazine, visit: womensrunning.com

About Women’s Running

Women’s Running, the world’s largest women-specific running magazine, covers all aspects of the running lifestyle, from active beauty needs to training plans. The Women’s Running mission is simple: to create a high-quality magazine for smart, successful women who use running to balance and enrich their lives. Women’s Running features quality editorial that motivates women to train intelligently, participate in active travel, adopt healthy nutrition habits and keep moving. Women’s Running is distributed at over 4,000 retailers including Barnes & Noble, Borders, REI, Dick’s Sporting Goods, Eastern Mountain Sports, and other independent, specialty retailers. Visit womensrunning.com to subscribe and stay up-to-date on the latest running news and trends.

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Women's Running

Women’s Running Becomes the First Fitness Magazine to Feature a Regular-Sized Runner on Cover

Contact Info

Emily Gibbs
8587686469
egibbs@competitorgroup.com
http://womensrunning.competitor.com/

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