Mary Hart to walk new 5K for the Edith Sanford Breast Cancer Foundation; More than 2,000 women will enjoy the flat, fast, waterfront half marathon and 5K; Registration is open at womensrunning.com
San Diego, CA – January 24, 2014 – Women’s Running San Diego Half Marathon and 5K benefiting the Edith Sanford Breast Cancer Foundation (ESBCF) today announced the addition of a 5K distance to the event, taking place on Saturday, February 22.
The second annual event will benefit the Edith Sanford Breast Cancer Foundation, a national nonprofit that is positioned to unlock the full potential of genomics to end breast cancer. One hundred percent of every dollar raised by the Foundation is invested in cutting-edge research to help transform breast cancer prevention, treatment and survivorship–and ultimately raise the standard of breast cancer care for women and men everywhere.
Mary Hart, national spokesperson for Edith Sanford and the former host of Entertainment Tonight, will take part in the new 5K as a member of TeamEdith™, the Foundation’s new engagement platform that encourages healthy lifestyle and helps participants raise funds to support genomics research. Hart’s grandmother passed away from the disease when her mother was a young girl—and her mother suffered from a rare form of the cancer in her 70s, but has since recovered.
“It’s hard for me to think of anyone who hasn’t been affected by breast cancer. It’s so pervasive,” said Hart in her interview for the January/February issue of Women’s Running magazine. “I’ll be running for my mother and for all the times she said to me how she wished she got to know her mother. . . I’m running for a cause that matters.”
Runners are invited to follow Hart’s lead and sign up for TeamEdith when they register for the race. In addition to helping raise funds to advance genomics research, members will receive a discount off of event registration, TeamEdith-branded athletic wear and other incentives from the Foundation as thanks for supporting their research efforts.
The San Diego event combines a weekend destination with scenic 13.1-mile and 3.1-mile courses. The race will start and finish in NTC Park at Liberty Station, and will run along Shelter Island and Harbor Island.
“We look forward to raising awareness about our innovative new approach to breast cancer prevention and treatment at Women’s Running San Diego,” said Kimberly Simpson, president of the Edith Sanford Breast Cancer Foundation. “This race is a great platform to educate women about breast cancer and rally grassroots support for our genomics research that is helping to speed the way to the cures. We are thrilled that Mary Hart is a part of our team, and we can’t wait to celebrate with her and the many other women who will join us at the start line.”
The Women’s Running San Diego Half Marathon is part of a national series of events uniquely catered toward women, combining a fun destination with scenic courses for the ultimate girls’ weekend getaway. The event, open to both runners and walkers, features exclusive perks such as a glitzy two-in-one finisher medals, post-race treats like delicious cookies and refreshing champagne, and a rejuvenating Freshen Up Lounge.
“This event is about having a fun girl’s weekend and encouraging health and fitness in the community,” said Dana Allen, senior vice president at Competitor Group, organizer of the Women’s Running Series. “Participants not only come for the race, but they stay because of the beautiful destination here in San Diego. And with the breathtaking waterfront course, participants will surely enjoy themselves in America’s Finest City.”
Race weekend kicks off on Friday, February 21 at the Port Pavilion with a Health & Fitness Expotique, where participants must pick up their bibs and can check out the latest in endurance sports apparel and services catered specifically for women. The expo is free and open to the public.
To register or find more information, please visit womensrunning.com.
About Women’s Running Series
Operated by Competitor Group, the Women’s Running Series (WRS) is a women-only half marathon and 5K series catering to beginner and experienced runners alike. Four 2014 events in San Diego, Ca. (Feb. 22), Nashville, Tenn. (Sept. 27), Scottsdale, Ariz. (Nov. 2), and St. Petersburg, Fla. (Nov. 23), are expected to host more than 15,000 total runners. The Women’s Running Series is the only event series to award all half marathon finishers a glitzy two-in-one medal & commemorative charm, post-race treats in the Cookie Café, refreshing bubbly and a rejuvenating Freshen Up Lounge. All events begin with a women-specific Health & Fitness Expotique and finish with an outdoor party complete with food, music and white linen tablecloths. For more information, please visit womensrunning.com or facebook.com/womensrunning.
About the Edith Sanford Breast Cancer Foundation
The Edith Sanford Breast Cancer Foundation is pioneering a bold new comprehensive approach to breast cancer, with a mission to unlock each woman’s genetic code, advance today’s prevention and treatment, and end breast cancer for future generations. Edith Sanford Breast Cancer is pursuing cutting-edge translational genomic research to identify specific treatments that will work best for each person, prevent the disease on an individual basis, and ultimately eradicate breast cancer.
The launch of this movement began with a gift from Denny Sanford, who tragically lost his mother, Edith, to breast cancer when he was just four years old. For more information about the Edith Sanford Breast Cancer Foundation, visit edithsanford.org or http://www.facebook.com/edithsanfordbreastcancer.