Fans Invited to a Super Hero-Style Celebration
BURBANK, Calif. and FARGO, N.D. (May 9, 2019) – The DC Batman 5K Run/Walk and ultimate fan experience will celebrate the 80th Anniversary of the #1 Super Hero in the world. The run/walk will be held on Batman Day, September 21, and kick-off at dusk at Los Angeles, California’s Grand Park. The 5K is one of the many special events for Batman’s 80th Anniversary celebration that Warner Bros. and DC is hosting this year, giving Batman fans of all ages the opportunity to read, watch, shop, and experience all things inspired by the Dark Knight.
Coming off of the success of the DC Wonder Woman Run Series which saw more than 20,000 participants in 2018, SON Events has set the stage for a spectacular DC Batman 5K. Registrants will receive an exclusive Batman race attire kit and enjoy a pre-race expo and post-race finish line festival with live entertainment, plus complimentary photos with Batman. Additional Batman-branded apparel and accessories will also be available for purchase. The race course will wind through some of the City’s most iconic landmarks and tunnels, and finish at beautiful Grand Park. All DC Batman Run finishers will receive a limited edition 80th Anniversary finisher’s medal to commemorate their accomplishment and the celebration of Batman.
“We are excited to bring fans together to celebrate Batman’s 80-year legacy,” said Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. “Batman has shown us that everyone has the inner strength and ability to be a super hero. Although he has the best tech and gadgets, at his core he’s just a man that wants to do good in the world and that’s why his character continues to resonate today.”
“Batman is one of the most iconic super heroes of all time, and to be able to create an event that celebrates 80 years of his existence is very exciting for our group,” said Mark Knutson, founder, SON Events, LLC. “Now is the optimal time for sponsors to join us on this journey filled with so many moments of celebration and inspiration.”
The DC Batman Run also includes a virtual run, allowing running and Batman enthusiasts to participate even if they live outside of Los Angeles. Batman fans worldwide are connecting and sharing their experiences with #LongLiveTheBat.
To learn more about the DC Batman Run, to register or to inquire about partnerships and sponsorships, please visit dcbatmanrun.com. For the latest information about the series, follow @dcbatmanrun on Twitter, @dcbatmanrunseries on Instagram, and like the DC Batman Run Series Facebook page.
The DC Batman Run Series is operated by SON Events, LLC, an independent licensee, in partnership with Warner Bros. Consumer Products on behalf of DC.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, the Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
Home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash), DC Vertigo (Sandman, Fables) and MAD, DC is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and WarnerMedia. DC works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC is the largest English-language publisher of comics in the world.
About Son Events
Son Events is a premier race event management team with over 80 years combined experience. Formed in 2018, Son Events planned and executed 5 races that same year in some of the largest markets in the United States. The team prides itself on providing fresh ideas and resources to implement largely popular and successful events no matter the location. Son Events believes running a race should be about both celebrating health and creating an unforgettable experience for each and every participant.
# # #