‘Inside the Tour’ video player to provide a daily look behind the scenes and live blog coverage with blow-by-blow race action throughout every stage of the Tour
BOULDER, Colo. – June 28, 2013 – VeloNews.com has hit the ground in France with two feet on the pedals for three weeks of dedicated coverage of the 100th annual Tour de France, offering cycling fans the most comprehensive news and behind the scenes access throughout the sport’s marquee event (June 29 – July 21, 2013). Featuring daily video content powered by the Burst App, the new ‘Inside the Tour’ video player on VeloNews.com will showcase behind the scenes highlights, interviews with the pros, stage previews and a little ‘flavor from France’ every day of the three-week race.
“Our new ‘Inside the Tour’ video player will capture sights and sounds happening behind the scenes in an unfiltered context for fans to truly experience the Tour de France’s 100th anniversary,” said Dan Vaughan, Vice-President of Digital for Competitor Group. “We are committed to original content that dives deep into every aspect of the event and reflects the global popularity of this iconic race, which will begin on the island of Corsica for the first time in history.”
A team of cycling’s most respected journalists will serve as on-site correspondents including Velo brand editors Neal Rogers, Caley Fretz and Andrew Hood, reporter Matthew Beaudin and contributors Ryan Newill and Dan Seaton. In addition to the ‘Inside the Tour’ video player, highlights of the 100th Tour de France coverage include:
- Exclusive photo galleries, daily analysis and race recaps of every stage
- Pick Your Podium contest presented by Diamondback, which allows cycling fans to select their favorite riders for Tour glory and compete for prizes
- Daily live blog from Velo editors, with blow-by-blow coverage from each stage
- Real time twitter updates from the front of the peloton at @VeloNews
“Most of the story lines will be dictated by what happens during the early stages. We could potentially have two Americans Tejay Van Garderen and Andrew Talansky in the top-10 and that’s intriguing. Our live blogging platform is the perfect way to follow the tour, with minute-by-minute updates direct from the race,” said Beaudin. “Cycling enthusiasts can interact with our editors on the ground in France or at our offices in Boulder, and with special guest moderators, you never know which pro rider will drop in. It’s really a unique opportunity to watch and ask questions about the world’s largest bike race.”
For more information or to follow the Tour, please visit VeloNews.com.
Publishers of the official North American guide to the 2013 Tour de France, Velo delivers the most authentic and authoritative editorial in the cycling industry, to a qualified and influential audience. Velo has a 40-year history of delivering compelling content that informs and entertains cycling enthusiasts worldwide. Velo reaches serious bicycle competitors – present, past and future – as well as the retailers, suppliers, and service providers who are at the leading edge of cycling. Online since 1994, VeloNews.com delivers the most timely, trusted cycling content on the web. For more information about Velo, including advertising rate cards and an editorial calendar, visit CompetitorMediaKit.com. For the latest cycling news, race results and more, visit VeloNews.com or follow @VeloNews on Twitter.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI’s portfolio of media assets span the full range of the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry.
CGI owns and operates 83 events around the world, including the flagship Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series, the NFL Run Series and the REI Muddy Buddy Series, collectively delivering over 600,000 professional and amateur participants in 2013. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of more than 700,000. Further information about CGI and its digital, publishing and event entertainment properties can be found at CompetitorMediaKit.com.