Velo Renews Agreement as Official Media Partner of USA Pro Cycling Challenge

June 13th, 2012

Colorado’s second annual event takes place August 22-28

BOULDER, Colo. (June 13, 2012) – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, and the USA Pro Cycling Challenge, one of the largest professional cycling races in the United States, today announced a multi-year renewal with Velo as an official media partner of the event. This seven-day tour, starting in Durango on Aug. 20, and finishing in downtown Denver on Aug. 26, features world-class cyclists racing across the Colorado Rockies.

“We are constantly looking for ways to enhance the viewer experience at the USA Pro Cycling Challenge and through this partnership with Velo we are able to offer insight and viewing tips from the experts,” said Brian Farris, chief operating officer of the USA Pro Cycling Challenge. “As a Colorado-based company that is a passionate supporter of our race, Velo’s 40-year legacy in the sport makes them an ideal fit for the global nature of the USA Pro Cycling Challenge.”

As part of the agreement, Velo magazine will publish the Official Event Guide , which will be featured on the back side of a special two-cover flip book edition of the September issue, a first in Velo history. Additionally, will develop and produce content, features and extended coverage of the event.

“The USA Pro Cycling Challenge has already become one of the premier cycling events in the United States, and the Velo editorial team is poised to help build on the success from the inaugural year. Our race coverage will provide fans around the world with up-to-date news and results throughout the event,” said John Smith, SVP of publishing for CGI.

Viewers, spectators and fans can expect comprehensive coverage of the race prior to, during and after the event through Velo’s in-depth stories in print combined with an enhanced mobile offering featuring up-to-the-minute news and compelling video online at

Velo brings a historical perspective on racing in Colorado that is unmatched,” said Ben Rifkin, USA Pro Cycling Challenge VP of marketing. “And with the 2012 USA Pro Cycling Challenge route going right through Velo’s backyard and the birthplace of American cycling – Boulder – they will be able to bring even more to the race experience this year.”

For more information, visit For the latest cycling news, race results and more, visit or follow @VeloNews on Twitter.

About Velo

A publication of Competitor Group, Velo delivers the most authentic and authoritative editorial and marketing packages within the cycling industry, to a qualified and influential audience. Velo has a 40-year history of delivering compelling content that informs and entertains cycling enthusiasts worldwide. Velo reaches serious bicycle competitors – present, past and future – as well as the retailers, suppliers, and service providers who are at the leading edge of cycling. Online since 1994, delivers the most timely, trusted cycling content on the web. For more information about Velo, including advertising rate cards and an editorial calendar, visit  For the latest cycling news, race results and more, visit or follow @VeloNews on Twitter.

About the USA Pro Cycling Challenge

For seven consecutive days, the world’s top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they’ve ever had to endure as they ascend over three mountain passes, each exceeding 12,000 feet in elevation. After attracting more than 1 million spectators in 2011, making it one of the largest cycling events in U.S. history, the USA Pro Cycling Challenge is back for 2012. Featuring a challenging, 683-mile course with over 42,000 feet of vertical climbing, the second annual race will spotlight the best of the best in professional cycling and some of America’s most beautiful scenery.

Referred to as “America’s Race,” the USA Pro Cycling Challenge will take place August 20-26, 2012, a week proclaimed by Governor John Hickenlooper as “Colorado Cycling Holiday,” traveling through 12 host cities from Durango to Denver. More information can be found online at and on Twitter at @USAProChallenge.

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Competitor Group

Velo Renews Agreement as Official Media Partner of USA Pro Cycling Challenge

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Dan Cruz

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