Velo Announced as Official Media Partner for USA Pro Cycling Challenge

August 16th, 2011

Top Cycling Publication Joins 9News and Denver Post to Round Out Media Partner Team

DENVER (August 16, 2011) –  The USA Pro Cycling Challenge today announced Competitor Group’s Velo, North America’s oldest bike racing magazine, as an official media partner for the inaugural race, set to take place August 22-28 in cities across Colorado. Viewers, spectators and fans can expect comprehensive coverage of the race prior to, during and after the event through Velo’s in-depth coverage in print, online ( and on VeloTV.

“Velo’s deep history in the sport as the leader in cycling coverage makes them an ideal fit for the global nature of the USA Pro Cycling Challenge,” said Shawn Hunter, co-chairman of the USA Pro Cycling Challenge.  “They join 9News and the Denver Post as a critical component of our media partner team.  Between these three distinguished outlets, our blanket race coverage will provide fans around the world with up-to-date news and results.”

As an added component of the media partnership, Velo has also found a home on the official website of the USA Pro Cycling Challenge as a presenting partner of “Cycling 101,” which provides critical background information for new and seasoned fans alike.  “Cycling 101” can be found at

“Our expert corps of cycling journalists will provide all the insights, back-stories, strategies and tactics of the teams and riders and what lies ahead in the peaks of the Colorado Rockies,” said Bouker Pool, SVP of Marketing at Competitor Group. “We’re honored to be a partner for the inaugural year and look forward to sharing this great race with the world for the first time.”

About Velo

Velo, the Journal of Competitive Cycling, is North America’s most trusted source for information about the individuals, events, and equipment that comprise the world of bicycle racing since 1972.  Velo reaches serious bicycle competitors – present, past and future – as well as the retailers, suppliers, and service providers who are at the leading edge of cycling. Online since 1994, delivers the most timely, trusted cycling content on the Web. For more information, please visit

About Competitor Group, Inc.

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 450,000 professional and amateur participants in 2011. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitorwith a combined monthly circulation of more than 600,000. In addition, the company hosts a captive lifestyle community online at, delivering over 2.5 million monthly unique visitors and 22 million page views. Further information about CGI and its media properties can be found at

About the USA Pro Cycling Challenge

The USA Pro Cycling Challenge is expected to be the largest spectator event in Colorado history and one of the largest sporting events to ever take place in the United States.  For seven consecutive days, 135 of the world’s top athletes will race across 518 miles through the majestic Rockies, reaching higher altitudes than they’ve ever had to endure, more than two miles in elevation.  It’s the best of the best in professional cycling, competing on a challenging course through some of America’s most beautiful scenery, including cities such as Aspen, Vail, Breckenridge and Steamboat Springs.

Referred to as “America’s Race” the inaugural USA Pro Cycling Challenge will take place August 22-28, 2011.  With more than one million spectators expected at the event, as well as national television exposure on NBC and VERSUS, the USA Pro Cycling Challenge will be one of the largest cycling events in United States history. Spectators of this race will see Olympians, World Champions and Tour de France competitors.  Fans worldwide will have access to the competition and riders like never before with the most advanced, interactive online, smartphone and broadcast television experience presented to date in professional cycling.


Competitor Group

Velo Announced as Official Media Partner for USA Pro Cycling Challenge

Contact Info

Dan Cruz

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!