USA Triathlon’s Second Annual #DreamingSeason Starts Today

January 7th, 2019

USA Triathlon’s Second Annual #DreamingSeason Starts Today

Social media campaign set for Jan. 7-25 to inspire both existing and would-be triathletes

COLORADO SPRINGS, Colo. — USA Triathlon today announced the start of its second annual #DreamingSeason, a campaign that will run from Jan. 7-25 and will encourage both veteran and first-time triathletes to set their goals for 2019. The digital and social media-driven campaign connects the multisport community and provides training resources that athletes of all levels can use in the upcoming triathlon season.

A concept first introduced by TrainingPeaks, the leading training plan software provider and a USA Triathlon corporate partner, #DreamingSeason was adopted and built-out into a full digital campaign by USA Triathlon last year. The 2018 edition reached more than 900,000 current and aspiring triathletes on social media, totaling more than 3.3 million impressions.

The 2019 edition will place even greater emphasis on beginner-friendly resources as part of the industry-wide Time to Tri initiative, launched by USA Triathlon and IRONMAN to increase triathlon participation across the country by the end of 2020. 

“The start of a new year lends itself naturally to personal goal-setting, and we know many people use this time to think about the training and racing experiences they want to have in the upcoming season,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “In addition, it’s a great time for current triathletes to inspire newbies in their communities by openly sharing their stories, aspirations and tips on how to get started in the sport.”

During #DreamingSeason, USA Triathlon will publish digital and video content focused on training and goal-setting daily at, with leading coaches and industry experts offering their advice on everything from preparing for your first triathlon to reaching your mental potential.

Throughout the 19-day campaign, athletes are encouraged to comment on any USA Triathlon social media post related to #DreamingSeason on Facebook, Twitter and Instagram, using the hashtag #DreamingSeason, for a chance to win special prizes from USA Triathlon partners, including the following: 2XU, ACTIVE Network, BOCO Gear, Gatorade Endurance, HotelPlanner, KT Tape, Newton Running, NormaTec, ROKA, Rudy Project, Thorne Research and TrainingPeaks. Winners will be selected at random from all eligible entries by Feb 16, and will be notified of their prize through social media, phone or email. Complete contest rules are available at

In addition, athletes can show their excitement for the upcoming triathlon season by downloading a #DreamingSeason-themed frame to use with their profile picture on Facebook. Visit and search for “USA Triathlon” or “Dreaming Season” to download.

To participate in #DreamingSeason, visit and engage with USA Triathlon on Facebook, Twitter and Instagram.

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

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USA Triathlon

USA Triathlon’s Second Annual #DreamingSeason Starts Today

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Caryn Maconi

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