USA Triathlon Partners with Industry Leader Wahoo Fitness Through 2023
July 3, 2019
Smart trainers, GPS bike computers to raise the game for U.S. elite and age-group triathletes
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has signed a four-and-a-half-year agreement with Wahoo Fitness, the global leader in indoor smart trainers and connected cycling computers, as a technological partner supporting the National Governing Body’s elite and amateur athletes, as well as programming and events.
As the Official Bike Trainer and Bike Computer of USA Triathlon through 2023, Wahoo will directly support the U.S. National Team, Toyota U.S. Paratriathlon National Teamand the Project Podium men’s elite development squad based at Arizona State University.
Wahoo’s portfolio of cutting-edge products includes the popular KICKR family of indoor cycling trainers and ELEMNT family of cycling computers. Beginning in 2020, the partnership will expand to also include the TICKR family of heart rate monitors.
“No matter where USA Triathlon members are in their multisport journey, data and technology are critical to monitoring their training and progress along the way. We are proud to welcome Wahoo to our family of partners to maximize use of that data in training and racing,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “Wahoo’s smart bike trainers and cycling computers are transforming the way we approach both indoor and outdoor training, providing valuable insights to improve the multisport experience for age-groupers and elite athletes alike.”
“Triathletes worldwide have embraced Wahoo’s products to train and compete at the highest levels,” said Mike Saturnia, Wahoo Fitness CEO. “We are thrilled to partner as the exclusive smart bike trainer and GPS bike computer of USA Triathlon, the U.S. National Team, Toyota U.S. Paratriathlon National Team and Project Podium.”
Wahoo will also serve as the presenting sponsor of USA Triathlon’s Athlete of the Year and Multisport Awards, which celebrate the greatest accomplishments and contributions to the sport on an annual basis. The company will provide support for age-group athletes via the “Warm Up Zone Powered by Wahoo Fitness” at select USA Triathlon-owned National Championships, as well as the Legacy Triathlon held in Long Beach, California.
In addition, Wahoo will partner with the USA Triathlon Foundation on key events and initiatives, including the USA Triathlon Foundation Fantasy Camp.
For more information about Wahoo and its products, visit wahoofitness.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).
About Wahoo Fitness
Wahoo Fitness is an innovative fitness technology company serving cyclists, triathletes, and other endurance athletes. Wahoo’s portfolio of products includes the KICKR family of Indoor Cycling Trainers, The ELEMNT family of Cycling Computers, and the TICKR family of Heart Rate Monitors. The Wahoo brand is known for innovation, quality, and performance and is the choice for elite athletes around the world including 2-time Ironman World Champion Jan Frodeno, Olympian Sarah True, American Ironman Record Holder Heather Jackson, Lionel Sanders and Lucy Charles-Barclay. Wahoo sells its products in more than 50 countries through leading retailers as well as its own direct to consumer website, wahoofitness.com.
Andrew Bernstein, TRUE Communications