Newton to serve as exclusive running shoe of both organizations through 2021
COLORADO SPRINGS, Colo. — USA Triathlon and the USA Triathlon Foundation today announced a partnership with Newton Running to serve as the exclusive running shoe of both organizations through 2021.
For each year of the partnership, Newton Running will produce a special-edition custom USA Triathlon running shoe and a special-edition Team USA running shoe. The latter will be exclusively available for purchase by members of USA Triathlon’s amateur Team USA competing in 2020 and 2021 ITU Age Group World Championship competition.
The company will sponsor the Newton Run Course at each of USA Triathlon’s four owned National Championships —Collegiate Club & High School, Duathlon, Youth & Junior, and Toyota Age Group (sprint- and Olympic-distance) — in addition to the new Legacy Triathlon.
USA Triathlon annual members will receive an exclusive discount on Newton Running shoes, and will have access to special promotions throughout the year via the Multisport Zone e-newsletter, social media, USA Triathlon National Championship event bags and other channels.
“USA Triathlon is proud to align with Newton Running to offer innovative, performance-focused shoes to triathletes of all levels for training and racing,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “Newton’s triathlon-specific expertise, socially and environmentally conscious business practices, and Colorado-based headquarters make them an ideal partner. We look forward to our collaboration in the years to come.”
“Newton Running is delighted to be joining USA Triathlon and the Foundation for an exciting and meaningful partnership,” said Jerry Lee, CEO and Co-Founder of Newton Running. “We’re looking forward to helping USA Triathlon athletes and coaches in their journey to elevate performance and knowledge through the development of customized product and educational programs. It’s refreshing to have a new partner so aligned with our commitment to try to make the world better one stride at a time.”
Newton Running will also sponsor the newly-formed USA Triathlon Foundation Ambassador Team, outfitting 30 amateur athletes as they participate in races across the country while sharing the Foundation’s mission of opening pathways to triathlon for all. In addition to competing, Ambassador Team athletes will take part in community service and outreach initiatives at several USA Triathlon events annually.
“Newton Running’s sponsorship of the inaugural USA Triathlon Foundation Ambassador Team demonstrates the company’s commitment not only to the existing triathlon community, but also to would-be triathletes of all abilities and backgrounds,” said David Deschenes, Executive Director of the USA Triathlon Foundation. “The Foundation is honored to partner with a company that so closely shares our values.”
About Newton Running
Newton Running creates performance shoes specifically for runners and outdoor recreationists. The brand, which is headquartered in Boulder, Colorado, was built and is operated by runners for runners and strives to help athletes improve their form and abilities. Newton Running is a purpose driven company with a commitment to social and environmental accountability. Learn more about Newton Running at www.NewtonRunning.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).
About the USA Triathlon Foundation
The USA Triathlon Foundation was created in 2014 by the USA Triathlon Board of Directors as an independent tax-exempt 501(c)(3) entity. Under the leadership of its Trustees and Committee members, the Foundation serves as a means to create a healthier America through triathlon, and seeks to transform lives by opening up new pathways to the sport for all, especially those who are otherwise underserved. The USA Triathlon Foundation operates with the belief that every child should have the chance to participate, every paratriathlete should have the opportunity to compete, and every aspiring elite athlete should be able to chase his or her Olympic dream. Since the Foundation’s inception, more than $1.9 million has been provided to worthy causes and organizations that support its mission. Donations to the USA Triathlon Foundation ensure America’s youth are introduced to the benefits and fun of a multisport lifestyle, athletes with disabilities receive the training, support and gear to be able to participate and excel, and the best aspiring young athletes have a chance to pursue their Olympic Dreams. Visit usatriathlonfoundation.org to learn more and donate today.
– usatriathlon.org –